Facebook Page Insights data source

Table of contents

1. Reports provided by Coupler.io
2. Metrics and Dimensions each report provides
3. Set up Facebook Insights integration
4. Transform your data with Coupler.io
5. Set up your data destination
6. Update data automatically on schedule

1. Reports provided by Coupler.io

Page: Performance insights

This report offers an in-depth view of your Facebook Page's overall performance, including key metrics such as page views, likes, comments, and shares over a specified period. You can aggregate metrics by day or month.

Page: General overview

The general overview report provides attributes about your page: address, contact data, specific options related to company, band, restaurant etc. and also metrics like followers, page likes, rating.

Page: Audience daily snapshot

This report gives a daily breakdown of your audience demographics and behaviors, helping you understand who your audience is and how they interact with your content on a day-to-day basis.

Post: Posts lifetime performance

Track the performance of individual posts over their entire lifetime. This includes metrics such as likes, shares, comments, reactions and reach for each post.

Post: Reels lifetime performance

Analyze the performance of your Reels content with metrics that show how your audience is engaging with your short video posts.

Post: Video daily performance

This report focuses on the daily performance of video content on your page, providing insights into views, engagement, and audience retention.

2. Metrics and Dimensions each report provides

The Coupler.io Facebook Page Insights integration supports a wide range of metrics and dimensions to help you get the most out of your data. These include engagement metrics, reach, impressions, demographic breakdowns, and more. For a comprehensive list of supported metrics and dimensions, please refer to this article.

3. Set up Facebook Page Insights integration

The below instruction covers setting up an integration with Facebook Insights from scratch.

To set up an integration from a pre-set dashboard template, visit our Dashboard examples and reporting templates page.

Step 1: Source Application

1. Go to the Coupler.io website and sign in to your account.
2. Navigate to the "Add New Importer" section.
3. Select "Facebook Page Insights" from the list of available integrations.
4. Select one of the available destinations.

Step 2: Source Account

1. Connect your Facebook account by following the prompts to authorize Coupler.io to access your Facebook Page Insights data.
2. Ensure you have the necessary permissions to access the data for the Facebook pages you manage.

   Note: if you have issues to see needed Facebook Page or get a report for it - review our troubleshooting articles:
   Fix missing Facebook Pages or Instagram Profiles
   User does not have sufficient permissions for this action on this page.

Step 3: Basic Settings

• Pages: Select the Facebook pages you want to import data from.
• Report Type: Choose the type of report you wish to generate (e.g., Performance Insights, General Overview, Audience Daily Snapshot, etc.).

Step 4: Report Period

• Start Date: Set the start date for the reporting period.
• End Date: Set the end date for the reporting period.
• Split data by period: Specify the period to split your report data.

Step 5: Metrics and Dimensions

• Metrics: Select the specific metrics you want to include in your report (e.g., page views, likes, shares, comments).
• Dimensions: Choose the dimensions to organize your data (e.g., date, post type, audience demographics).

Step 6: Advanced settings

• Published After: (Optional) Filter data to include only posts published after a specific date.
• Published Before: (Optional) Filter data to include only posts published before a specific date.

4. Transform your data with Coupler.io

For a detailed guide on how to utilize these features, follow this link to our comprehensive tutorial.

5. Set up your data destination

Continue setting up the integration depending on the system you want to import data to. Select your tool from the list of supported data destinations and follow the relevant setup guide.

6. Update your data automatically on schedule

Turn on "Automatic data refresh" in the importer so your data remains up-to-date in the destination without requiring manual updates. 

You can schedule data imports at specific intervals (e.g., hourly, daily, weekly) and/or days, allowing you to have up-to-date information available for analysis, reporting, or decision-making. This automation enhances efficiency and ensures your reports or dashboards are always populated with the latest data.

For a detailed guide on how to utilize this feature,   follow this link to our comprehensive tutorial.