TikTok Ads data source

Table of contents

1. Reports provided by Coupler.io
2. Metrics and Dimensions each report provides
3. Set up TikTok Ads integration
4. Transform your data with Coupler.io
5. Set up your data destination
6. Update data automatically on schedule

1. Reports provided by Coupler.io

Auction Ads: Basic Campaign Report

This report provides a high-level overview of the performance of your campaigns, including key metrics such as impressions, clicks, and cost.

Auction Ads: Basic Ad Report

This report details the performance of individual ads within your campaigns, providing metrics like impressions, clicks, and conversions.

Auction Ads: Basic Advertiser Report

This report offers insights into the overall performance of your advertiser account, including total spend, impressions, and clicks.

Auction Ads: Basic Ad Group Report

This report focuses on the performance of ad groups within your campaigns, providing metrics such as impressions, clicks, and cost per click (CPC).

Auction Ads: Audience Report

This report provides insights into the audience segments that interacted with your ads, including demographics and interests.

Auction Ads: Audience Campaign Report

This report offers a detailed view of how different audience segments performed within your campaigns.

Auction Ads: Audience Ad Report

This report focuses on the performance of ads targeted to specific audience segments.

Auction Ads: Audience Advertiser Report

This report provides an overview of how different audience segments are performing across your entire advertiser account.

Auction Ads: Audience Ad Group Report

This report details the performance of ad groups targeted to specific audience segments.

Auction Ads: Playable Ad Report

This report provides metrics on the performance of playable ads, including engagement and completion rates.

Auction Ads: Dynamic Showcase Ads (DSA) Report

This report offers insights into the performance of your dynamic showcase ads, which are personalized based on user behavior.

Auction Ads: Dynamic Showcase Ads (DSA) Campaign Report

This report provides a campaign-level view of the performance of your dynamic showcase ads.

Auction Ads: Dynamic Showcase Ads (DSA) Ad Report

This report details the performance of individual dynamic showcase ads.

Auction Ads: Dynamic Showcase Ads (DSA) Ad Group Report

This report focuses on the performance of ad groups within your dynamic showcase ad campaigns.

Auction Ads: Dynamic Showcase Ads (DSA) Advertiser Report

This report offers an overview of the performance of your dynamic showcase ads across your entire advertiser account.

2. Metrics and Dimensions each report provides

Coupler.io provides a wide range of metrics and dimensions for TikTok Ads, allowing you to analyze various aspects of your ad performance. Metrics include impressions, clicks, conversions, cost, CPC, and more. Dimensions can include campaign name, ad group name, ad name, date, and audience segments. For a detailed list of supported metrics and dimensions, please refer to the Coupler.io TikTok Ads Metrics and Dimensions article.

3. Set up TikTok Ads integration

The below instruction covers setting up an integration with TikTok Ads from scratch.

To set up an integration from a pre-set dashboard template, visit our Dashboard examples and reporting templates page.

Step 1: Source application

Select "TikTok Ads" as your source application to begin the integration process, pick your needed destination application (you can change it later), and click "set up from scratch".

Step 2: Source account

1. Connect your TikTok Ads account by following the authentication process.
2. Grant Coupler.io the necessary permissions to access your TikTok Ads data.

Step 3: Basic settings

Configure the basic settings for your report:

• Ad Accounts: Select the ad accounts you want to include.
• Report Type: Choose the type of report you want to generate.

Step 4: Report period

Define the period for your report:

• Start Date: The beginning date of the report period.
• End Date: The ending date of the report period.
• Split Data by Period: Option to segment the report data by specific time intervals.

Step 5: Metrics and dimensions

1. Metrics: Select the metrics you want to include in your report (e.g., impressions, clicks, cost).
2. Dimensions: Choose the dimensions you want to include in your report. Dimensions available differ depending on the report chosen.

Step 6: Additional settings

Further refine your report with advanced settings:

• Advanced Filters: Apply filters to focus on specific aspects of your data for more detailed analysis.

4. Transform your data with Coupler.io

For a detailed guide on how to utilize these features, follow this link to our comprehensive tutorial.

5. Set up your data destination

Continue setting up the integration depending on the system you want to import data to. Select your tool from the list of supported data destinations and follow the relevant setup guide.

6. Update your data automatically on schedule

Turn on "Automatic data refresh" in the importer so your data remains up-to-date in the destination without requiring manual updates. 

You can schedule data imports at specific intervals (e.g., hourly, daily, weekly) and/or days, allowing you to have up-to-date information available for analysis, reporting, or decision-making. This automation enhances efficiency and ensures your reports or dashboards are always populated with the latest data.

For a detailed guide on how to utilize this feature,  follow this link to our comprehensive tutorial.