TikTok Ads: supported metrics and dimensions
TikTok Ads API provides different sets of metrics and dimensions for different reports. You may review the general list of available metrics below. Use Ctrl + F or Cmd + F for easier navigation.
Metrics
Attribute metrics list
| Metric name |
|---|
| Attribute metrics: Campaign name |
| Attribute metrics: Campaign id |
| Attribute metrics: Objective type |
| Attribute metrics: Split test |
| Attribute metrics: Campaign dedicate type |
| Attribute metrics: App promotion type |
| Attribute metrics: Adgroup name |
| Attribute metrics: Adgroup id |
| Attribute metrics: Placement type |
| Attribute metrics: Promotion type |
| Attribute metrics: Opt status |
| Attribute metrics: Dpa target audience type |
| Attribute metrics: Smart target |
| Attribute metrics: Billing event |
| Attribute metrics: Campaign budget |
| Attribute metrics: Budget |
| Attribute metrics: Bid strategy |
| Attribute metrics: Bid |
| Attribute metrics: Aeo type |
| Attribute metrics: Ad name |
| Attribute metrics: Ad text |
| Attribute metrics: Call to action |
| Attribute metrics: Tt app id |
| Attribute metrics: Tt app name |
| Attribute metrics: Mobile app id |
| Attribute metrics: Image mode |
| Attribute Metrics: Device brand name |
| Attribute Metrics: Behavior name |
| Attribute Metrics: Action category |
| Attribute Metrics: Action scene |
| Attribute Metrics: User action |
| Attribute Metrics: Action period |
| Attribute Metrics: Rf campaign type |
| Attribute Metrics: Playable id |
| Attribute Metrics: Playable name |
| Attribute Metrics: Playable url |
| Attribute Metrics: Preview url |
| Attribute Metrics: Create time |
| Attribute Metrics: Modify time |
| Attribute Metrics: Playable status |
| Attribute Metrics: Orientation |
| Attribute Metrics: Country |
| Attribute Metrics: Associated adgroup count |
| Attribute metrics: Catalog name |
| Attribute metrics: Product set name |
| Attribute metrics: Product name |
| Attribute metrics: Product image |
Attribution metrics list
| MetricName |
|---|
| Attribution metrics: Vta app install |
| Attribution metrics: Cost per vta app install |
| Attribution metrics: Vta conversion |
| Attribution metrics: Cost per vta conversion |
| Attribution metrics: Vta registration |
| Attribution metrics: Cost per vta registration |
| Attribution metrics: Vta purchase |
| Attribution metrics: Cost per vta purchase |
| Attribution metrics: Cta app install |
| Attribution metrics: Cost per cta app install |
| Attribution metrics: Cta conversion |
| Attribution metrics: Cost per cta conversion |
| Attribution metrics: Cta registration |
| Attribution metrics: Cost per cta registration |
| Attribution metrics: Cta purchase |
| Attribution metrics: Cost per cta purchase |
| Attribution metrics: Vta app install |
| Attribution metrics: Cost per vta app install |
| Attribution metrics: Vta conversion |
| Attribution metrics: Cost per vta conversion |
| Attribution metrics: Vta registration |
| Attribution metrics: Cost per vta registration |
| Attribution metrics: Vta purchase |
| Attribution metrics: Cost per vta purchase |
| Attribution metrics: Cta app install |
| Attribution metrics: Cost per cta app install |
| Attribution metrics: Cta conversion |
| Attribution metrics: Cost per cta conversion |
| Attribution metrics: Cta registration |
| Attribution metrics: Cost per cta registration |
| Attribution metrics: Cta purchase |
| Attribution metrics: Cost per cta purchase |
Basic data metrics list
| Metric name |
|---|
| Basic data metrics: Currency |
| Basic data metrics: Is aco |
| Basic data metrics: Is smart creative |
| Basic data metrics: Impressions |
| Basic data metrics: Gross impressions |
| Basic data metrics: Clicks |
| Basic data metrics: Reach |
| Basic data metrics: Conversion |
| Basic data metrics: Conversion rate |
| Basic data metrics: Conversion rate v2 |
| Basic data metrics: Real time conversion |
| Basic data metrics: Real time cost per conversion |
| Basic data metrics: Real time conversion rate |
| Basic data metrics: Real time conversion rate v2 |
| Basic data metrics: Result |
| Basic data metrics: Result rate |
| Basic data metrics: Real time result |
| Basic data metrics: Real time result rate |
| Basic data metrics: Secondary goal result |
| Basic data metrics: Secondary goal result rate |
| Basic data metrics: Frequency |
| Basic data metrics: Conversions |
| Basic data metrics: Ctr |
| Basic data metrics: Spend |
| Basic data metrics: Cash spend |
| Basic data metrics: Voucher spend |
| Basic data metrics: Cpc |
| Basic data metrics: Cpm |
| Basic data metrics: Cost per 1000 reached |
| Basic data metrics: Cost per conversion |
| Basic data metrics: Cost per result |
| Basic data metrics: Real time cost per result |
| Basic data metrics: Cost per secondary goal result |
| Basic data metrics: Amount spend |
Engagement metrics list
| Metric name |
|---|
| Engagement metrics: Engagements |
| Engagement metrics: Engagement rate |
| Engagement metrics: Profile visits |
| Engagement metrics: Profile visits rate |
| Engagement metrics: Likes |
| Engagement metrics: Comments |
| Engagement metrics: Shares |
| Engagement metrics: Follows |
| Engagement metrics: Clicks on music disc |
| Engagement metrics: Duet clicks |
| Engagement metrics: Stitch clicks |
| Engagement metrics: Sound usage clicks |
| Engagement metrics: Anchor clicks |
| Engagement metrics: Anchor click rate |
| Engagement metrics: Clicks on hashtag challenge |
| Engagement metrics: Ix page duration avg |
| Engagement metrics: Ix page viewrate avg |
| Engagement metrics: Ix video views |
| Engagement metrics: Ix video views p25 |
| Engagement metrics: Ix video views p50 |
| Engagement metrics: Ix video views p75 |
| Engagement metrics: Ix video views p100 |
| Engagement metrics: Ix average video play |
| Engagement metrics: Single image impressions |
| Engagement metrics: Single image impression rate |
| Engagement metrics: Single image ctr |
Attribution metrics (SKAN)
| Metric name |
|---|
| Attribution metrics (SKAN): Skan cost per vta conversion |
| Attribution metrics (SKAN): Skan vta app install |
| Attribution metrics (SKAN): Skan cost per vta app install |
| Attribution metrics (SKAN): Skan vta registration |
| Attribution metrics (SKAN): Skan cost per vta registration |
| Attribution metrics (SKAN): Skan vta purchase |
| Attribution metrics (SKAN): Skan cost per vta purchase |
| Attribution metrics (SKAN): Skan cta conversion |
| Attribution metrics (SKAN): Skan cost per cta conversion |
| Attribution metrics (SKAN): Skan cta app install |
| Attribution metrics (SKAN): Skan cost per cta app install |
| Attribution metrics (SKAN): Skan cta registration |
| Attribution metrics (SKAN): Skan cost per cta registration |
| Attribution metrics (SKAN): Skan cta purchase |
| Attribution metrics (SKAN): Skan cost per cta purchase |
| Attribution metrics (SKAN): Skan vta conversion |
| Attribution metrics (SKAN): Skan vta conversion |
In-App Event metrics
| Metric name |
|---|
| In-App Event metrics: Real time app install |
| In-App Event metrics: Real time app install cost |
| In-App Event metrics: App install |
| In-App Event metrics: Cost per app install |
| In-App Event metrics: Registration |
| In-App Event metrics: Cost per registration |
| In-App Event metrics: Registration rate |
| In-App Event metrics: Total registration |
| In-App Event metrics: Cost per total registration |
| In-App Event metrics: Purchase |
| In-App Event metrics: Cost per purchase |
| In-App Event metrics: Purchase rate |
| In-App Event metrics: Total purchase |
| In-App Event metrics: Cost per total purchase |
| In-App Event metrics: Value per total purchase |
| In-App Event metrics: Total purchase value |
| In-App Event metrics: Total active pay roas |
| In-App Event metrics: App event add to cart |
| In-App Event metrics: Cost per app event add to cart |
| In-App Event metrics: App event add to cart rate |
| In-App Event metrics: Total app event add to cart |
| In-App Event metrics: Cost per total app event add to cart |
| In-App Event metrics: Value per total app event add to cart |
| In-App Event metrics: Total app event add to cart value |
| In-App Event metrics: Checkout |
| In-App Event metrics: Cost per checkout |
| In-App Event metrics: Checkout rate |
| In-App Event metrics: Total checkout |
| In-App Event metrics: Cost per total checkout |
| In-App Event metrics: Value per checkout |
| In-App Event metrics: Total checkout value |
| In-App Event metrics: View content |
| In-App Event metrics: Cost per view content |
| In-App Event metrics: View content rate |
| In-App Event metrics: Total view content |
| In-App Event metrics: Cost per total view content |
| In-App Event metrics: Value per total view content |
| In-App Event metrics: Total view content value |
| In-App Event metrics: Next day open |
| In-App Event metrics: Cost per next day open |
| In-App Event metrics: Next day open rate |
| In-App Event metrics: Total next day open |
| In-App Event metrics: Cost per total next day open |
| In-App Event metrics: Add payment info |
| In-App Event metrics: Cost per add payment info |
| In-App Event metrics: Add payment info rate |
| In-App Event metrics: Total add payment info |
| In-App Event metrics: Cost total add payment info |
| In-App Event metrics: Add to wishlist |
| In-App Event metrics: Cost per add to wishlist |
| In-App Event metrics: Add to wishlist rate |
| In-App Event metrics: Total add to wishlist |
| In-App Event metrics: Cost per total add to wishlist |
| In-App Event metrics: Value per total add to wishlist |
| In-App Event metrics: Total add to wishlist value |
| In-App Event metrics: Launch app |
| In-App Event metrics: Cost per launch app |
| In-App Event metrics: Launch app rate |
| In-App Event metrics: Total launch app |
| In-App Event metrics: Cost per total launch app |
| In-App Event metrics: Complete tutorial |
| In-App Event metrics: Cost per complete tutorial |
| In-App Event metrics: Complete tutorial rate |
| In-App Event metrics: Total complete tutorial |
| In-App Event metrics: Cost per total complete tutorial |
| In-App Event metrics: Value per total complete tutorial |
| In-App Event metrics: Total complete tutorial value |
| In-App Event metrics: Create group |
| In-App Event metrics: Cost per create group |
| In-App Event metrics: Create group rate |
| In-App Event metrics: Total create group |
| In-App Event metrics: Cost per total create group |
| In-App Event metrics: Value per total create group |
| In-App Event metrics: Total create group value |
| In-App Event metrics: Join group |
| In-App Event metrics: Cost per join group |
| In-App Event metrics: Join group rate |
| In-App Event metrics: Total join group |
| In-App Event metrics: Cost per total join group |
| In-App Event metrics: Value per total join group |
| In-App Event metrics: Total join group value |
| In-App Event metrics: Create gamerole |
| In-App Event metrics: Cost per create gamerole |
| In-App Event metrics: Create gamerole rate |
| In-App Event metrics: Total create gamerole |
| In-App Event metrics: Cost per total create gamerole |
| In-App Event metrics: Value per total create gamerole |
| In-App Event metrics: Total create gamerole value |
| In-App Event metrics: Spend credits |
| In-App Event metrics: Cost per spend credits |
| In-App Event metrics: Spend credits rate |
| In-App Event metrics: Total spend credits |
| In-App Event metrics: Cost per total spend credits |
| In-App Event metrics: Value per total spend credits |
| In-App Event metrics: Total spend credits value |
| In-App Event metrics: Achieve level |
| In-App Event metrics: Cost per achieve level |
| In-App Event metrics: Achieve level rate |
| In-App Event metrics: Total achieve level |
| In-App Event metrics: Cost per total achieve level |
| In-App Event metrics: Value per total achieve level |
| In-App Event metrics: Total achieve level value |
| In-App Event metrics: Unlock achievement |
| In-App Event metrics: Cost per unlock achievement |
| In-App Event metrics: Unlock achievement rate |
| In-App Event metrics: Total unlock achievement |
| In-App Event metrics: Cost per total unlock achievement |
| In-App Event metrics: Value per total unlock achievement |
| In-App Event metrics: Total unlock achievement value |
| In-App Event metrics: Sales lead |
| In-App Event metrics: Cost per sales lead |
| In-App Event metrics: Sales lead rate |
| In-App Event metrics: Total sales lead |
| In-App Event metrics: Cost per total sales lead |
| In-App Event metrics: Value per total sales lead |
| In-App Event metrics: Total sales lead value |
| In-App Event metrics: In app ad click |
| In-App Event metrics: Cost per in app ad click |
| In-App Event metrics: In app ad click rate |
| In-App Event metrics: Total in app ad click |
| In-App Event metrics: Cost per total in app ad click |
| In-App Event metrics: Value per total in app ad click |
| In-App Event metrics: Total in app ad click value |
| In-App Event metrics: In app ad impr |
| In-App Event metrics: Cost per in app ad impr |
| In-App Event metrics: In app ad impr rate |
| In-App Event metrics: Total in app ad impr |
| In-App Event metrics: Cost per total in app ad impr |
| In-App Event metrics: Value per total in app ad impr |
| In-App Event metrics: Total in app ad impr value |
| In-App Event metrics: Loan apply |
| In-App Event metrics: Cost per loan apply |
| In-App Event metrics: Loan apply rate |
| In-App Event metrics: Total loan apply |
| In-App Event metrics: Cost per total loan apply |
| In-App Event metrics: Loan credit |
| In-App Event metrics: Cost per loan credit |
| In-App Event metrics: Loan credit rate |
| In-App Event metrics: Total loan credit |
| In-App Event metrics: Cost per total loan credit |
| In-App Event metrics: Loan disbursement |
| In-App Event metrics: Cost per loan disbursement |
| In-App Event metrics: Loan disbursement rate |
| In-App Event metrics: Total loan disbursement |
| In-App Event metrics: Cost per total loan disbursement |
| In-App Event metrics: Login |
| In-App Event metrics: Cost per login |
| In-App Event metrics: Login rate |
| In-App Event metrics: Total login |
| In-App Event metrics: Cost per total login |
| In-App Event metrics: Ratings |
| In-App Event metrics: Cost per ratings |
| In-App Event metrics: Ratings rate |
| In-App Event metrics: Total ratings |
| In-App Event metrics: Cost per total ratings |
| In-App Event metrics: Value per total ratings |
| In-App Event metrics: Total ratings value |
| In-App Event metrics: Search |
| In-App Event metrics: Cost per search |
| In-App Event metrics: Search rate |
| In-App Event metrics: Total search |
| In-App Event metrics: Cost per total search |
| In-App Event metrics: Start trial |
| In-App Event metrics: Cost per start trial |
| In-App Event metrics: Start trial rate |
| In-App Event metrics: Total start trial |
| In-App Event metrics: Cost per total start trial |
| In-App Event metrics: Subscribe |
| In-App Event metrics: Cost per subscribe |
| In-App Event metrics: Subscribe rate |
| In-App Event metrics: Total subscribe |
| In-App Event metrics: Cost per total subscribe |
| In-App Event metrics: Value per total subscribe |
| In-App Event metrics: Total subscribe value |
| In-App Event metrics: Unique custom app events |
| In-App Event metrics: Cost per unique custom app event |
| In-App Event metrics: Custom app event rate |
| In-App Event metrics: Custom app events |
| In-App Event metrics: Cost per custom app event |
| In-App Event metrics: Value per custom app event |
| In-App Event metrics: Custom app events value |
In-App Event metrics (SKAN)
| Metric name |
|---|
| In-App Event metrics (SKAN): Skan app install |
| In-App Event metrics (SKAN): Skan cost per app install |
| In-App Event metrics (SKAN): Skan app install withheld |
| In-App Event metrics (SKAN): Skan registration |
| In-App Event metrics (SKAN): Skan cost per registration |
| In-App Event metrics (SKAN): Skan registration rate |
| In-App Event metrics (SKAN): Skan total registration |
| In-App Event metrics (SKAN): Skan cost per total registration |
| In-App Event metrics (SKAN): Skan purchase |
| In-App Event metrics (SKAN): Skan cost per purchase |
| In-App Event metrics (SKAN): Skan purchase rate |
| In-App Event metrics (SKAN): Skan total purchase |
| In-App Event metrics (SKAN): Skan cost per total purchase |
| In-App Event metrics (SKAN): Skan total purchase value |
| In-App Event metrics (SKAN): Skan total repetitive active pay roas |
| In-App Event metrics (SKAN): Skan add to cart |
| In-App Event metrics (SKAN): Skan cost per add to cart |
| In-App Event metrics (SKAN): Skan add to cart rate |
| In-App Event metrics (SKAN): Skan total add to cart |
| In-App Event metrics (SKAN): Skan cost per total add to cart |
| In-App Event metrics (SKAN): Skan total add to cart value |
| In-App Event metrics (SKAN): Skan checkout |
| In-App Event metrics (SKAN): Skan cost per checkout |
| In-App Event metrics (SKAN): Skan checkout rate |
| In-App Event metrics (SKAN): Skan total checkout |
| In-App Event metrics (SKAN): Skan cost per total checkout |
| In-App Event metrics (SKAN): Skan total checkout value |
| In-App Event metrics (SKAN): Skan view content |
| In-App Event metrics (SKAN): Skan cost per view content |
| In-App Event metrics (SKAN): Skan view content rate |
| In-App Event metrics (SKAN): Skan total view content |
| In-App Event metrics (SKAN): Skan cost per total view content |
| In-App Event metrics (SKAN): Skan total view content value |
| In-App Event metrics (SKAN): Skan add payment info |
| In-App Event metrics (SKAN): Skan cost per add payment info |
| In-App Event metrics (SKAN): Skan add payment info rate |
| In-App Event metrics (SKAN): Skan total add payment info |
| In-App Event metrics (SKAN): Skan cost total add payment info |
| In-App Event metrics (SKAN): Skan add to wishlist |
| In-App Event metrics (SKAN): Skan cost per add to wishlist |
| In-App Event metrics (SKAN): Skan add to wishlist rate |
| In-App Event metrics (SKAN): Skan total add to wishlist |
| In-App Event metrics (SKAN): Skan cost per total add to wishlist |
| In-App Event metrics (SKAN): Skan total add to wishlist value |
| In-App Event metrics (SKAN): Skan launch app |
| In-App Event metrics (SKAN): Skan cost per launch app |
| In-App Event metrics (SKAN): Skan launch app rate |
| In-App Event metrics (SKAN): Skan total launch app |
| In-App Event metrics (SKAN): Skan cost per total launch app |
| In-App Event metrics (SKAN): Skan total complete tutorial |
| In-App Event metrics (SKAN): Skan cost per total complete tutorial |
| In-App Event metrics (SKAN): Skan complete tutorial |
| In-App Event metrics (SKAN): Skan cost per complete tutorial |
| In-App Event metrics (SKAN): Skan complete tutorial rate |
| In-App Event metrics (SKAN): Skan total complete tutorial value |
| In-App Event metrics (SKAN): Skan create group |
| In-App Event metrics (SKAN): Skan cost per create group |
| In-App Event metrics (SKAN): Skan create group rate |
| In-App Event metrics (SKAN): Skan total create group |
| In-App Event metrics (SKAN): Skan cost per total create group |
| In-App Event metrics (SKAN): Skan total create group value |
| In-App Event metrics (SKAN): Skan join group |
| In-App Event metrics (SKAN): Skan cost per join group |
| In-App Event metrics (SKAN): Skan join group rate |
| In-App Event metrics (SKAN): Skan total join group |
| In-App Event metrics (SKAN): Skan cost per total join group |
| In-App Event metrics (SKAN): Skan total join group value |
| In-App Event metrics (SKAN): Skan create gamerole |
| In-App Event metrics (SKAN): Skan cost per create gamerole |
| In-App Event metrics (SKAN): Skan create gamerole rate |
| In-App Event metrics (SKAN): Skan total create gamerole |
| In-App Event metrics (SKAN): Skan cost per total create gamerole |
| In-App Event metrics (SKAN): Skan total create gamerole value |
| In-App Event metrics (SKAN): Skan spend credits |
| In-App Event metrics (SKAN): Skan cost per spend credits |
| In-App Event metrics (SKAN): Skan spend credits rate |
| In-App Event metrics (SKAN): Skan total spend credits |
| In-App Event metrics (SKAN): Skan cost per total spend credits |
| In-App Event metrics (SKAN): Skan total spend credits value |
| In-App Event metrics (SKAN): Skan achieve level |
| In-App Event metrics (SKAN): Skan cost per achieve level |
| In-App Event metrics (SKAN): Skan achieve level rate |
| In-App Event metrics (SKAN): Skan total achieve level |
| In-App Event metrics (SKAN): Skan cost per total achieve level |
| In-App Event metrics (SKAN): Skan total achieve level value |
| In-App Event metrics (SKAN): Skan unlock achievement |
| In-App Event metrics (SKAN): Skan cost per unlock achievement |
| In-App Event metrics (SKAN): Skan unlock achievement rate |
| In-App Event metrics (SKAN): Skan total unlock achievement |
| In-App Event metrics (SKAN): Skan cost per total unlock achievement |
| In-App Event metrics (SKAN): Skan total unlock achievement value |
| In-App Event metrics (SKAN): Skan sales lead |
| In-App Event metrics (SKAN): Skan cost per sales lead |
| In-App Event metrics (SKAN): Skan sales lead rate |
| In-App Event metrics (SKAN): Skan total sales lead |
| In-App Event metrics (SKAN): Skan cost per total sales lead |
| In-App Event metrics (SKAN): Skan total sales lead value |
| In-App Event metrics (SKAN): Skan in app ad click |
| In-App Event metrics (SKAN): Skan cost per in app ad click |
| In-App Event metrics (SKAN): Skan in app ad click rate |
| In-App Event metrics (SKAN): Skan total in app ad click |
| In-App Event metrics (SKAN): Skan cost per total in app ad click |
| In-App Event metrics (SKAN): Skan total in app ad click value |
| In-App Event metrics (SKAN): Skan in app ad impr |
| In-App Event metrics (SKAN): Skan cost per in app ad impr |
| In-App Event metrics (SKAN): Skan in app ad impr rate |
| In-App Event metrics (SKAN): Skan total in app ad impr |
| In-App Event metrics (SKAN): Skan cost per total in app ad impr |
| In-App Event metrics (SKAN): Skan total in app ad impr value |
| In-App Event metrics (SKAN): Skan loan apply |
| In-App Event metrics (SKAN): Skan cost per loan apply |
| In-App Event metrics (SKAN): Skan loan apply rate |
| In-App Event metrics (SKAN): Skan total loan apply |
| In-App Event metrics (SKAN): Skan cost per total loan apply |
| In-App Event metrics (SKAN): Skan loan credit |
| In-App Event metrics (SKAN): Skan cost per loan credit |
| In-App Event metrics (SKAN): Skan loan credit rate |
| In-App Event metrics (SKAN): Skan total loan credit |
| In-App Event metrics (SKAN): Skan cost per total loan credit |
| In-App Event metrics (SKAN): Skan loan disbursement |
| In-App Event metrics (SKAN): Skan cost per loan disbursement |
| In-App Event metrics (SKAN): Skan loan disbursement rate |
| In-App Event metrics (SKAN): Skan total loan disbursement |
| In-App Event metrics (SKAN): Skan cost per total loan disbursement |
| In-App Event metrics (SKAN): Skan login |
| In-App Event metrics (SKAN): Skan cost per login |
| In-App Event metrics (SKAN): Skan login rate |
| In-App Event metrics (SKAN): Skan total login |
| In-App Event metrics (SKAN): Skan cost per total login |
| In-App Event metrics (SKAN): Skan ratings |
| In-App Event metrics (SKAN): Skan cost per ratings |
| In-App Event metrics (SKAN): Skan ratings rate |
| In-App Event metrics (SKAN): Skan total ratings |
| In-App Event metrics (SKAN): Skan cost per total ratings |
| In-App Event metrics (SKAN): Skan total ratings value |
| In-App Event metrics (SKAN): Skan search |
| In-App Event metrics (SKAN): Skan cost per search |
| In-App Event metrics (SKAN): Skan search rate |
| In-App Event metrics (SKAN): Skan total search |
| In-App Event metrics (SKAN): Skan cost per total search |
| In-App Event metrics (SKAN): Skan start trial |
| In-App Event metrics (SKAN): Skan cost per start trial |
| In-App Event metrics (SKAN): Skan start trial rate |
| In-App Event metrics (SKAN): Skan total start trial |
| In-App Event metrics (SKAN): Skan cost per total start trial |
| In-App Event metrics (SKAN): Skan subscribe |
| In-App Event metrics (SKAN): Skan cost per subscribe |
| In-App Event metrics (SKAN): Skan subscribe rate |
| In-App Event metrics (SKAN): Skan total subscribe |
| In-App Event metrics (SKAN): Skan cost per total subscribe |
| In-App Event metrics (SKAN): Skan total subscribe value |
In-App Event metrics (Unique)
| Metric name |
|---|
| In-App Event metrics (Unique): App install |
| In-App Event metrics (Unique): Cost per app install |
| In-App Event metrics (Unique): App install rate |
Interactive Add-on metrics
| Metric name |
|---|
| Interactive Add-on metrics: Interactive add on impressions |
| Interactive Add-on metrics: Interactive add on destination clicks |
| Interactive Add-on metrics: Interactive add on activity clicks |
| Interactive Add-on metrics: Interactive add on option a clicks |
| Interactive Add-on metrics: Interactive add on option b clicks |
| Interactive Add-on metrics: Countdown sticker recall clicks |
LIVE metrics
| Metric name |
|---|
| LIVE metrics: Live views |
| LIVE metrics: Live unique views |
| LIVE metrics: Live effective views |
| LIVE metrics: Live product clicks |
Offline event metrics
| Metric name |
|---|
| Offline event metrics: Offline shopping events |
| Offline event metrics: Cost per offline shopping event |
| Offline event metrics: Offline shopping event rate |
| Offline event metrics: Value per offline shopping event |
| Offline event metrics: Offline shopping events value |
| Offline event metrics: Offline shopping events roas |
| Offline event metrics: Offline contact events |
| Offline event metrics: Cost per offline contact event |
| Offline event metrics: Offline contact event rate |
| Offline event metrics: Value per offline contact event |
| Offline event metrics: Offline contact events value |
| Offline event metrics: Offline subscribe events |
| Offline event metrics: Cost per offline subscribe event |
| Offline event metrics: Offline subscribe event rate |
| Offline event metrics: Value per offline subscribe event |
| Offline event metrics: Offline subscribe events value |
| Offline event metrics: Offline form events |
| Offline event metrics: Cost per offline form event |
| Offline event metrics: Offline form event rate |
| Offline event metrics: Value per offline form event |
| Offline event metrics: Offline form events value |
| Offline event metrics: Offline add payment info events |
| Offline event metrics: Cost per offline add payment info event |
| Offline event metrics: Offline add payment info event rate |
| Offline event metrics: Value per offline add payment info event |
| Offline event metrics: Offline add payment info events value |
| Offline event metrics: Offline add to cart events |
| Offline event metrics: Cost per offline add to cart event |
| Offline event metrics: Offline add to cart event rate |
| Offline event metrics: Offline add to cart events value |
| Offline event metrics: Offline add to wishlist events |
| Offline event metrics: Cost per offline add to wishlist event |
| Offline event metrics: Offline add to wishlist event rate |
| Offline event metrics: Value per offline add to wishlist event |
| Offline event metrics: Offline add to wishlist events value |
| Offline event metrics: Offline click button events |
| Offline event metrics: Cost per offline click button event |
| Offline event metrics: Offline click button event rate |
| Offline event metrics: Value per offline click button event |
| Offline event metrics: Offline click button events value |
| Offline event metrics: Offline complete registration events |
| Offline event metrics: Cost per offline complete registration event |
| Offline event metrics: Offline complete registration event rate |
| Offline event metrics: Value per offline complete registration event |
| Offline event metrics: Offline complete registration events value |
| Offline event metrics: Offline download events |
| Offline event metrics: Cost per offline download event |
| Offline event metrics: Offline download event rate |
| Offline event metrics: Value per offline download event |
| Offline event metrics: Offline download events value |
| Offline event metrics: Offline initiate checkout events |
| Offline event metrics: Cost per offline initiate checkout event |
| Offline event metrics: Offline initiate checkout event rate |
| Offline event metrics: Value per offline initiate checkout event |
| Offline event metrics: Offline initiate checkout events value |
| Offline event metrics: Offline place order events |
| Offline event metrics: Cost per offline place order event |
| Offline event metrics: Offline place order event rate |
| Offline event metrics: Value per offline place order event |
| Offline event metrics: Offline place order events value |
| Offline event metrics: Offline search events |
| Offline event metrics: Cost per offline search event |
| Offline event metrics: Offline search event rate |
| Offline event metrics: Value per offline search event |
| Offline event metrics: Offline search events value |
| Offline event metrics: Offline view content events |
| Offline event metrics: Cost per offline view content event |
| Offline event metrics: Offline view content event rate |
| Offline event metrics: Value per offline view content event |
| Offline event metrics: Offline view content events value |
Onsite event metrics
| Metric name |
|---|
| Onsite event metrics: Onsite shopping roas |
| Onsite event metrics: Onsite shopping |
| Onsite event metrics: Cost per onsite shopping |
| Onsite event metrics: Onsite shopping rate |
| Onsite event metrics: Value per onsite shopping |
| Onsite event metrics: Total onsite shopping value |
| Onsite event metrics: Onsite initiate checkout count |
| Onsite event metrics: Cost per onsite initiate checkout count |
| Onsite event metrics: Onsite initiate checkout count rate |
| Onsite event metrics: Value per onsite initiate checkout count |
| Onsite event metrics: Total onsite initiate checkout count value |
| Onsite event metrics: Onsite on web detail |
| Onsite event metrics: Cost per onsite on web detail |
| Onsite event metrics: Onsite on web detail rate |
| Onsite event metrics: Value per onsite on web detail |
| Onsite event metrics: Total onsite on web detail value |
| Onsite event metrics: Onsite add to wishlist |
| Onsite event metrics: Cost per onsite add to wishlist |
| Onsite event metrics: Onsite add to wishlist rate |
| Onsite event metrics: Value per onsite add to wishlist |
| Onsite event metrics: Total onsite add to wishlist value |
| Onsite event metrics: Onsite add billing |
| Onsite event metrics: Cost per onsite add billing |
| Onsite event metrics: Onsite add billing rate |
| Onsite event metrics: Value per onsite add billing |
| Onsite event metrics: Total onsite add billing value |
| Onsite event metrics: Onsite on web cart |
| Onsite event metrics: Cost per onsite on web cart |
| Onsite event metrics: Onsite on web cart rate |
| Onsite event metrics: Value per onsite on web cart |
| Onsite event metrics: Total onsite on web cart value |
| Onsite event metrics: Onsite form |
| Onsite event metrics: Cost per onsite form |
| Onsite event metrics: Onsite form rate |
| Onsite event metrics: Value per onsite form |
| Onsite event metrics: Total onsite form value |
| Onsite event metrics: Onsite download start |
| Onsite event metrics: Cost per onsite download start |
| Onsite event metrics: Onsite download start rate |
| Onsite event metrics: Ix page view count |
| Onsite event metrics: Cost per ix page view count |
| Onsite event metrics: Ix page view count rate |
| Onsite event metrics: Ix button click count |
| Onsite event metrics: Cost per ix button click count |
| Onsite event metrics: Ix button click count rate |
| Onsite event metrics: Ix product click count |
| Onsite event metrics: Cost per ix product click count |
| Onsite event metrics: Ix product click count rate |
Page event metrics
| Metric name |
|---|
| Page event metrics: Complete payment roas |
| Page event metrics: Complete payment |
| Page event metrics: Cost per complete payment |
| Page event metrics: Complete payment rate |
| Page event metrics: Value per complete payment |
| Page event metrics: Total complete payment rate |
| Page event metrics: Total landing page view |
| Page event metrics: Cost per landing page view |
| Page event metrics: Landing page view rate |
| Page event metrics: Total pageview |
| Page event metrics: Cost per pageview |
| Page event metrics: Pageview rate |
| Page event metrics: Avg value per pageview |
| Page event metrics: Total value per pageview |
| Page event metrics: Page browse view |
| Page event metrics: Cost per page browse view |
| Page event metrics: Page browse view rate |
| Page event metrics: Total page browse view value |
| Page event metrics: Value per page browse view |
| Page event metrics: Button click |
| Page event metrics: Cost per button click |
| Page event metrics: Button click rate |
| Page event metrics: Value per button click |
| Page event metrics: Total button click value |
| Page event metrics: Online consult |
| Page event metrics: Cost per online consult |
| Page event metrics: Online consult rate |
| Page event metrics: Value per online consult |
| Page event metrics: Total online consult value |
| Page event metrics: User registration |
| Page event metrics: Cost per user registration |
| Page event metrics: User registration rate |
| Page event metrics: Value per user registration |
| Page event metrics: Total user registration value |
| Page event metrics: Product details page browse |
| Page event metrics: Cost per product details page browse |
| Page event metrics: Product details page browse rate |
| Page event metrics: Value per product details page browse |
| Page event metrics: Total product details page browse value |
| Page event metrics: Web event add to cart |
| Page event metrics: Cost per web event add to cart |
| Page event metrics: Web event add to cart rate |
| Page event metrics: Value per web event add to cart |
| Page event metrics: Total web event add to cart value |
| Page event metrics: On web order |
| Page event metrics: Cost per on web order |
| Page event metrics: On web order rate |
| Page event metrics: Value per on web order |
| Page event metrics: Total on web order value |
| Page event metrics: Initiate checkout |
| Page event metrics: Cost per initiate checkout |
| Page event metrics: Initiate checkout rate |
| Page event metrics: Value per initiate checkout |
| Page event metrics: Total initiate checkout value |
| Page event metrics: Add billing |
| Page event metrics: Cost per add billing |
| Page event metrics: Add billing rate |
| Page event metrics: Value per add billing |
| Page event metrics: Total add billing value |
| Page event metrics: Page event search |
| Page event metrics: Cost per page event search |
| Page event metrics: Page event search rate |
| Page event metrics: Value per page event search |
| Page event metrics: Total page event search value |
| Page event metrics: Form |
| Page event metrics: Cost per form |
| Page event metrics: Form rate |
| Page event metrics: Value per form |
| Page event metrics: Total form value |
| Page event metrics: Download start |
| Page event metrics: Cost per download start |
| Page event metrics: Download start rate |
| Page event metrics: Value per download start |
| Page event metrics: Total download start value |
| Page event metrics: On web add to wishlist |
| Page event metrics: Cost per on web add to wishlist |
| Page event metrics: On web add to wishlist per click |
| Page event metrics: Value per on web add to wishlist |
| Page event metrics: Total on web add to wishlist value |
| Page event metrics: On web subscribe |
| Page event metrics: Cost per on web subscribe |
| Page event metrics: On web subscribe per click |
| Page event metrics: Value per on web subscribe |
| Page event metrics: Total on web subscribe value |
| Page event metrics: Custom page events |
| Page event metrics: Cost per custom page event |
| Page event metrics: Custom page event rate |
| Page event metrics: Value per custom page event |
| Page event metrics: Custom page events value |
Playable ads event metrics (for Playable Ads reports)
| Metric name |
|---|
| Playable ads event metrics: Playable page view count |
| Playable ads event metrics: Playable first scene view count |
| Playable ads event metrics: Playable second scene view count |
| Playable ads event metrics: Playable third scene view count |
| Playable ads event metrics: Playable cta click |
Basic data metrics (SKAN)
| Metric name |
|---|
| Basic data metrics (SKAN): Skan result |
| Basic data metrics (SKAN): Skan cost per result |
| Basic data metrics (SKAN): Skan result rate |
| Basic data metrics (SKAN): Skan conversion |
| Basic data metrics (SKAN): Skan cost per conversion |
| Basic data metrics (SKAN): Skan conversion rate |
| Basic data metrics (SKAN): Skan conversion rate v2 |
| Basic data metrics (SKAN): Skan click time conversion |
| Basic data metrics (SKAN): Skan click time conversion rate |
| Basic data metrics (SKAN): Skan click time conversion rate v2 |
Video play metrics
| Metric name |
|---|
| Video play metrics: Video play actions |
| Video play metrics: Video watched 2s |
| Video play metrics: Video watched 6s |
| Video play metrics: Average video play |
| Video play metrics: Average video play per user |
| Video play metrics: Video views p25 |
| Video play metrics: Video views p50 |
| Video play metrics: Video views p75 |
| Video play metrics: Video views p100 |
| Video play metrics: Engaged view |
| Video play metrics: Engaged view 15s |
Dimensions
Auction Ads: Basic Reports
- Targeting Dimension: Country Code, Ad Type.
- Asset Dimension: Custom Event Type, Image ID.
Auction Ads: Audience Reports
- Audience Dimensions: Multi select, required - Gender, Age, Country Code, AC, Language, Platform, Interest Category, Placement, Contextual Tag (cannot be used together with other audience dimensions).
Auction Ads: Playable Ad Reports
- Dimension: Playable ID, Playable ID by country.
Auction Ads: Dynamic Showcase Ads (DSA) Reports
- DSA Dimensions: Catalog ID, Product Set ID, Product ID, SKU ID.