LinkedIn Company Pages
Table of contents
- Reports provided by Coupler.io
- Metrics and Dimensions each report provides
- Set up LinkedIn Company Pages integration
- Transform your data with Coupler.io
- Set up your data destination
- Update data automatically on schedule
1. Reports provided by Coupler.io
Page: lifetime overview
A comprehensive look at your LinkedIn company page’s performance from the start. This report includes page followers count and cumulative data on views and clicks.
Page: performance insights
This report provides an overview of your LinkedIn company page's performance, including key metrics such as views and clicks.
Page: cumulative posts performance
Aggregated posts performance by day, week or month including impressions, clicks and engagement.
Page: follower gains trend
Track the growth of your followers over time with this report. It helps in understanding the periods of peak follower acquisition.
Page: follower demographics insights
Understand the demographic breakdown of your followers, including seniority, country, industry, job function, region and company size. This helps in tailoring content to your follower base.
Page: audience demographics insights
Understand the demographic breakdown of your audience, including seniority, country, industry, job function, region and company size.
Post: individual posts performance
This report provides total, daily or monthly insights about individual posts, including engagement and impressions metrics.
👀 Posts without significant data for the selected period (e.g., 0 metrics or minimal values like 1 impression) may not be returned by the LinkedIn API. To ensure all your posts are included in this report, leave the start and end dates empty.
Post: video performance
Report provides daily and weekly analytics specifically focused on video posts: video views, number of viewers, time viewed.
💥 Please be aware that the Linkedin API allows to fetch video performance data only for users with Super admin role.
Post: social reactions & comments count
Track the number of reactions (likes, loves, etc.) and comments on your posts. This report helps in measuring engagement and interaction on your content.
2. Metrics and Dimensions each report provides
Coupler.io provides a variety of metrics and dimensions to help you gain in-depth insights into your LinkedIn company page performance. For a comprehensive list and detailed descriptions of supported metrics and dimensions, please refer to this article.
3. Set up LinkedIn Company Pages integration
The below instruction covers setting up an integration with LinkedIn Company Pages from scratch.
To set up an integration from a pre-set dashboard template, visit our Dashboard examples and reporting templates page.
Step 1: Source application
Select "LinkedIn Company Pages" as your source application to begin the integration process, pick your needed destination application (you can change it later), and click "set up from scratch".
Step 2: Source account
Connect and choose the specific LinkedIn Company Pages account you wish to integrate with Coupler.io.
Step 3: Basic settings
- Pages - Select the specific company pages you want to pull data from. You can select multiple pages if needed.
- Report Type - Choose the type of report you want to generate. This can be one of the frequently used reports or any of the detailed reports listed above.
Step 4: Report period
- Start Date - Define the starting date for the data you wish to retrieve. This could be the beginning of a campaign or a specific time frame you are interested in.
- End Date - Set the end date for the data retrieval. This helps in narrowing down the data to a specific period.
💥 Please be aware that the Linkedin API has specific limitation for Pages reports - start time and end time must be less than 14 months apart.
- Split Data by Period - Choose whether you want to split the data by day, week, or month. This helps in analyzing trends over time. You may also select totals only for the period.
✨ Start and End dates are optional when you request "Totals only" in "Split data by period" field.
Step 5: Metrics and dimensions
- Dimensions - Select the dimensions you want to include in your report. Dimensions such as seniority, country, industry, job function, region and company size help in segmenting the data for more detailed analysis.
4. Transform your data with Coupler.io
With Coupler.io's Preview and Transformation block, you can:
- Preview your data for accuracy.
- Manage columns by hiding, or rearranging key data.
- Apply filters and sorting to focus on relevant information.
- Add formula-based fields for enhanced metrics.
- Combine datasets using data union and join features for a comprehensive analysis.
For a detailed guide on how to utilize these features, follow this link to our comprehensive tutorial.
5. Set up your data destination
Continue setting up the integration depending on the system you want to import data to. Select your tool from the list of supported data destinations and follow the relevant setup guide.
6. Update your data automatically on schedule
Turn on "Automatic data refresh" in the importer so your data remains up-to-date in the destination without requiring manual updates.
You can schedule data imports at specific intervals (e.g., hourly, daily, weekly) and/or days, allowing you to have up-to-date information available for analysis, reporting, or decision-making. This automation enhances efficiency and ensures your reports or dashboards are always populated with the latest data.
For a detailed guide on how to utilize this feature, follow this link to our comprehensive tutorial.