LinkedIn Company Pages: supported metrics & dimensions
Page: lifetime overview
Dimensions
| Group | Name | Description |
|---|---|---|
| Report | Page | Linkedin Company Page name. |
Metrics
| Group | Name | Description |
|---|---|---|
| Engagement | Followers | Total number of page followers. |
| Views | About page views | Total number of views on about page. |
| Views | All desktop page views | Total number of desktop page views. |
| Views | All mobile page views | Total number of mobile page views. |
| Views | All page views | Total number of page views. |
| Views | Careers page views | Total number of careers page views. |
| Views | Desktop about page views | Number of desktop views on about page. |
| Views | Desktop careers page views | Number of desktop views on careers page. |
| Views | Desktop insights page views | Number of desktop views on insights page. |
| Views | Desktop jobs page views | Number of desktop views on jobs page. |
| Views | Desktop life at page views | Number of desktop views on life at page. |
| Views | Desktop overview page views | Number of desktop views on overview page. |
| Views | Desktop people page views | Number of desktop views on people page. |
| Views | Desktop products page views | Number of desktop views on products page. |
| Views | Insights page views | Total number of views on insights page. |
| Views | Jobs page views | Total number of views on jobs page. |
| Views | Life at page views | Total number of views on life at page. |
| Views | Mobile about page views | Number of mobile views on about page. |
| Views | Mobile careers page views | Number of mobile views on careers page. |
| Views | Mobile insights page views | Number of mobile views on insights page. |
| Views | Mobile jobs page views | Number of mobile views on jobs page. |
| Views | Mobile life at page views | Number of mobile views on life at page. |
| Views | Mobile overview page views | Number of mobile views on overview page. |
| Views | Mobile people page views | Number of mobile views on people page. |
| Views | Mobile products page views | Number of mobile views on products page. |
| Views | Overview page views | Total number of views on overview page. |
| Views | People page views | Total number of views on people page. |
| Views | Products page views | Total number of views on products page. |
| Views | Unique about page views | Unique views on about page. |
| Views | Unique all desktop page views | Unique page views. |
| Views | Unique all mobile page views | Unique mobile page views. |
| Views | Unique all page views | Unique page views. |
| Views | Unique careers page views | Unique careers page views. |
| Views | Unique desktop about page views | Unique desktop views on about page. |
| Views | Unique desktop careers page views | Unique desktop views on careers page. |
| Views | Unique desktop insights page views | Unique desktop views on insights page. |
| Views | Unique desktop jobs page views | Unique desktop views on jobs page. |
| Views | Unique desktop life at page views | Unique desktop views on life at page. |
| Views | Unique desktop overview page views | Unique desktop views on overview page. |
| Views | Unique desktop people page views | Unique desktop views on people page. |
| Views | Unique desktop products page views | Unique desktop views on products page. |
| Views | Unique insights page views | Unique views on insights page. |
| Views | Unique jobs page views | Unique views on jobs page. |
| Views | Unique life at page views | Unique views on life at page. |
| Views | Unique mobile about page views | Unique mobile views on about page. |
| Views | Unique mobile careers page views | Unique mobile views on careers page. |
| Views | Unique mobile insights page views | Unique mobile views on insights page. |
| Views | Unique mobile jobs page views | Unique mobile views on jobs page. |
| Views | Unique mobile life at page views | Unique mobile views on life at page. |
| Views | Unique mobile overview page views | Unique mobile views on overview page. |
| Views | Unique mobile people page views | Unique mobile views on people page. |
| Views | Unique mobile products page views | Unique mobile views on products page. |
| Views | Unique overview page views | Unique views on overview page. |
| Views | Unique people page views | Unique views on people page. |
| Views | Unique products page views | Unique views on products page. |
| Clicks | Careers page banner promo clicks | Careers page banner promo clicks. |
| Clicks | Careers page employees clicks | Careers page employees clicks. |
| Clicks | Careers page jobs clicks | Careers page jobs clicks. |
| Clicks | Careers page promo links clicks | Careers page promo links clicks. |
| Clicks | Mobile careers page employees clicks | Mobile careers page employees clicks. |
| Clicks | Mobile careers page jobs clicks | Mobile careers page jobs clicks. |
| Clicks | Mobile careers page promo links clicks | Mobile careers page promo links clicks. |
| Clicks | Desktop custom button click counts | Desktop custom button clicks. |
| Clicks | Mobile custom button click counts | Mobile custom button clicks. |
Page: performance insights
Dimensions
| Group | Name | Description |
|---|---|---|
| Report | Page | LinkedIn Company Page name. |
| Report | Date | Report date. |
| Dimension | Country | Country name. |
| Dimension | Seniority | Job seniority. |
| Dimension | Industry | Industry name. |
| Dimension | Job function | Job function. |
| Dimension | Company size | Number range of employees at the company. |
| Dimension | Region | Region name. |
Metrics
| Group | Name | Description |
|---|---|---|
| Views | About page views | Total number of views on about page. |
| Views | All desktop page views | Total number of desktop page views. |
| Views | All mobile page views | Total number of mobile page views. |
| Views | All page views | Total number of page views. |
| Views | Careers page views | Total number of careers page views. |
| Views | Desktop about page views | Number of desktop views on about page. |
| Views | Desktop careers page views | Number of desktop views on careers page. |
| Views | Desktop insights page views | Number of desktop views on insights page. |
| Views | Desktop jobs page views | Number of desktop views on jobs page. |
| Views | Desktop life at page views | Number of desktop views on life at page. |
| Views | Desktop overview page views | Number of desktop views on overview page. |
| Views | Desktop people page views | Number of desktop views on people page. |
| Views | Desktop products page views | Number of desktop views on products page. |
| Views | Insights page views | Total number of views on insights page. |
| Views | Jobs page views | Total number of views on jobs page. |
| Views | Life at page views | Total number of views on life at page. |
| Views | Mobile about page views | Number of mobile views on about page. |
| Views | Mobile careers page views | Number of mobile views on careers page. |
| Views | Mobile insights page views | Number of mobile views on insights page. |
| Views | Mobile jobs page views | Number of mobile views on jobs page. |
| Views | Mobile life at page views | Number of mobile views on life at page. |
| Views | Mobile overview page views | Number of mobile views on overview page. |
| Views | Mobile people page views | Number of mobile views on people page. |
| Views | Mobile products page views | Number of mobile views on products page. |
| Views | Overview page views | Total number of views on overview page. |
| Views | People page views | Total number of views on people page. |
| Views | Products page views | Total number of views on products page. |
| Views | Unique about page views | Unique views on about page. |
| Views | Unique all desktop page views | Unique page views. |
| Views | Unique all mobile page views | Unique mobile page views. |
| Views | Unique all page views | Unique page views. |
| Views | Unique careers page views | Unique careers page views. |
| Views | Unique desktop about page views | Unique desktop views on about page. |
| Views | Unique desktop careers page views | Unique desktop views on careers page. |
| Views | Unique desktop insights page views | Unique desktop views on insights page. |
| Views | Unique desktop jobs page views | Unique desktop views on jobs page. |
| Views | Unique desktop life at page views | Unique desktop views on life at page. |
| Views | Unique desktop overview page views | Unique desktop views on overview page. |
| Views | Unique desktop people page views | Unique desktop views on people page. |
| Views | Unique desktop products page views | Unique desktop views on products page. |
| Views | Unique insights page views | Unique views on insights page. |
| Views | Unique jobs page views | Unique views on jobs page. |
| Views | Unique life at page views | Unique views on life at page. |
| Views | Unique mobile about page views | Unique mobile views on about page. |
| Views | Unique mobile careers page views | Unique mobile views on careers page. |
| Views | Unique mobile insights page views | Unique mobile views on insights page. |
| Views | Unique mobile jobs page views | Unique mobile views on jobs page. |
| Views | Unique mobile life at page views | Unique mobile views on life at page. |
| Views | Unique mobile overview page views | Unique mobile views on overview page. |
| Views | Unique mobile people page views | Unique mobile views on people page. |
| Views | Unique mobile products page views | Unique mobile views on products page. |
| Views | Unique overview page views | Unique views on overview page. |
| Views | Unique people page views | Unique views on people page. |
| Views | Unique products page views | Unique views on products page. |
| Clicks | Careers page banner promo clicks | Careers page banner promo clicks. |
| Clicks | Careers page employees clicks | Careers page employees clicks. |
| Clicks | Careers page jobs clicks | Careers page jobs clicks. |
| Clicks | Careers page promo links clicks | Careers page promo links clicks. |
| Clicks | Mobile careers page employees clicks | Mobile careers page employees clicks. |
| Clicks | Mobile careers page jobs clicks | Mobile careers page jobs clicks. |
| Clicks | Mobile careers page promo links clicks | Mobile careers page promo links clicks. |
| Clicks | Desktop custom button click counts | Desktop custom button clicks. |
| Clicks | Mobile custom button click counts | Mobile custom button clicks. |
Page: cumulative posts performance
Dimensions
| Group | Name | Description |
|---|---|---|
| Report | Page | LinkedIn Company Page name. |
| Report | Date | Report date. |
Metrics
| Group | Name | Description |
|---|---|---|
| Performance | Impressions | Number of impressions. |
| Performance | Unique impressions | Number of unique impressions. |
| Performance | Engagement rate | Number of organic clicks, likes, comments, and shares over impressions. |
| Performance | Clicks | Number of clicks. |
| Engagement | Likes | Number of likes. This field can become negative when members who liked a sponsored share later unlike it. The like is not counted since it is not organic, but the unlike is counted as organic. |
| Engagement | Reposts | Number of reposts (shares). |
| Engagement | Comments | Number of comments. |
| Engagement | Page mentions in shares | Number of mentions of the organizational entity in a share across LinkedIn. |
| Engagement | Page mentions in comments | Number of mentions of the organizational entity in a comment across LinkedIn. |
Page: follower gains trend
Dimensions
| Group | Name | Description |
|---|---|---|
| Report | Page | LinkedIn Company Page name. |
| Report | Date | Report date. |
Metrics
| Group | Name | Description |
|---|---|---|
| Followers | Organic | Number of organic followers. |
| Followers | Paid | Number of paid followers. |
Page: follower demographics insights
Dimensions
| Group | Name | Description |
|---|---|---|
| Report | Page | LinkedIn Company Page name. |
| Dimension | Job function | Job function of the followers. |
| Dimension | Association type | Association type (employee) of the followers. |
| Dimension | Country | Country/region of the followers. |
| Dimension | Market area | Market area of the followers. |
| Dimension | Industry | Industry of the followers. |
| Dimension | Seniority | Seniority of the followers. |
| Dimension | Company size | Staff count range of the current organizations of the followers. |
Metrics
| Group | Name | Description |
|---|---|---|
| Followers | Total | Number of followers. |
Page: audience demographics insights
Dimensions
| Group | Name | Description |
|---|---|---|
| Report | Page | LinkedIn Company Page name. |
| Report | Date | Report date. |
| Dimension | Country | Country name. |
| Dimension | Seniority | Job seniority. |
| Dimension | Industry | Industry name. |
| Dimension | Job function | Job function. |
| Dimension | Company size | Number range of employees at the company. |
| Dimension | Region | Region name. |
Metrics
| Group | Name | Description |
|---|---|---|
| Views | About page views | Total number of views on about page. |
| Views | All desktop page views | Total number of desktop page views. |
| Views | All mobile page views | Total number of mobile page views. |
| Views | All page views | Total number of page views. |
| Views | Careers page views | Total number of careers page views. |
| Views | Desktop about page views | Number of desktop views on about page. |
| Views | Desktop careers page views | Number of desktop views on careers page. |
| Views | Desktop insights page views | Number of desktop views on insights page. |
| Views | Desktop jobs page views | Number of desktop views on jobs page. |
| Views | Desktop life at page views | Number of desktop views on life at page. |
| Views | Desktop overview page views | Number of desktop views on overview page. |
| Views | Desktop people page views | Number of desktop views on people page. |
| Views | Desktop products page views | Number of desktop views on products page. |
| Views | Insights page views | Total number of views on insights page. |
| Views | Jobs page views | Total number of views on jobs page. |
| Views | Life at page views | Total number of views on life at page. |
| Views | Mobile about page views | Number of mobile views on about page. |
| Views | Mobile careers page views | Number of mobile views on careers page. |
| Views | Mobile insights page views | Number of mobile views on insights page. |
| Views | Mobile jobs page views | Number of mobile views on jobs page. |
| Views | Mobile life at page views | Number of mobile views on life at page. |
| Views | Mobile overview page views | Number of mobile views on overview page. |
| Views | Mobile people page views | Number of mobile views on people page. |
| Views | Mobile products page views | Number of mobile views on products page. |
| Views | Overview page views | Total number of views on overview page. |
| Views | People page views | Total number of views on people page. |
| Views | Products page views | Total number of views on products page. |
| Views | Unique about page views | Unique views on about page. |
| Views | Unique all desktop page views | Unique page views. |
| Views | Unique all mobile page views | Unique mobile page views. |
| Views | Unique all page views | Unique page views. |
| Views | Unique careers page views | Unique careers page views. |
| Views | Unique desktop about page views | Unique desktop views on about page. |
| Views | Unique desktop careers page views | Unique desktop views on careers page. |
| Views | Unique desktop insights page views | Unique desktop views on insights page. |
| Views | Unique desktop jobs page views | Unique desktop views on jobs page. |
| Views | Unique desktop life at page views | Unique desktop views on life at page. |
| Views | Unique desktop overview page views | Unique desktop views on overview page. |
| Views | Unique desktop people page views | Unique desktop views on people page. |
| Views | Unique desktop products page views | Unique desktop views on products page. |
| Views | Unique insights page views | Unique views on insights page. |
| Views | Unique jobs page views | Unique views on jobs page. |
| Views | Unique life at page views | Unique views on life at page. |
| Views | Unique mobile about page views | Unique mobile views on about page. |
| Views | Unique mobile careers page views | Unique mobile views on careers page. |
| Views | Unique mobile insights page views | Unique mobile views on insights page. |
| Views | Unique mobile jobs page views | Unique mobile views on jobs page. |
| Views | Unique mobile life at page views | Unique mobile views on life at page. |
| Views | Unique mobile overview page views | Unique mobile views on overview page. |
| Views | Unique mobile people page views | Unique mobile views on people page. |
| Views | Unique mobile products page views | Unique mobile views on products page. |
| Views | Unique overview page views | Unique views on overview page. |
| Views | Unique people page views | Unique views on people page. |
| Views | Unique products page views | Unique views on products page. |
| Clicks | Careers page banner promo clicks | Careers page banner promo clicks. |
| Clicks | Careers page employees clicks | Careers page employees clicks. |
| Clicks | Careers page jobs clicks | Careers page jobs clicks. |
| Clicks | Careers page promo links clicks | Careers page promo links clicks. |
| Clicks | Mobile careers page employees clicks | Mobile careers page employees clicks. |
| Clicks | Mobile careers page jobs clicks | Mobile careers page jobs clicks. |
| Clicks | Mobile careers page promo links clicks | Mobile careers page promo links clicks. |
| Clicks | Desktop custom button click counts | Desktop custom button clicks. |
| Clicks | Mobile custom button click counts | Mobile custom button clicks. |
Post: individual posts performance
Dimensions
| Group | Name | Description |
|---|---|---|
| Report | Page Id | LinkedIn Company Page ID. |
| Report | Page | LinkedIn Company Page name. |
| Report | Author URN | LinkedIn Company Page URN. |
| Report | Date | Report date. |
| Post | Post URN | Post URN. |
| Post | Title | Post content title (e.g. media or article). |
| Post | Media title | The media title. No title if empty. |
| Post | Article title | Custom or saved title of the article. |
| Post | Description | Post description. |
| Post | Commentary | The user-generated commentary for the post. |
| Post | Thumbnail URL | Link to download or preview post thumbnail. |
| Post | Source | External content link. |
| Post | Landing page | URL of the landing page. |
| Post | Published at | The time at which the content was published. |
| Post | Call to action label | The call to action label which a member can act upon that is associated with the content. If empty, there is an optional call to action associated with the content. APPLY - Call To Action button on the creative shows 'Apply'. DOWNLOAD - Call To Action button on the creative shows 'Download'. VIEW_QUOTE - Call To Action button on the creative shows 'View Quote'. LEARN_MORE - Call To Action button on the creative shows 'Learn More'. SIGN_UP - Call To Action button on the creative shows 'Sign Up'. SUBSCRIBE - Call To Action button on the creative shows 'Subscribe'. REGISTER - Call To Action button on the creative shows 'Register'. JOIN - Call To Action button on the creative shows 'Join'. ATTEND - Call To Action button on the creative shows 'Attend'. REQUEST_DEMO - Call To Action button on the creative shows 'Register Demo'. SEE_MORE - Call To Action button on the creative shows 'See More'. |
| Post | Thumbnail URN | Thumbnail URN. |
| Post | Thumbnail alt text | Thumbnail alternative text. |
| Post | Media URN | Media URN. |
| Post | Media alt text | The alternate text for the media. None if empty. |
| Post | State | The state of the content: DRAFT - Represents content that is accessible only to the author and is not yet published. PUBLISHED - Represents content that is accessible to all entities. This is the only accepted field during creation. PUBLISH_REQUESTED - Represents content that has been submitted for publishing but is not yet ready for rendering. The content will be published asynchronously once the processing has successfully completed. PUBLISH_FAILED - Represents content that has been submitted for publishing but was not processed. An edit is required in order to re-attempt publishing. |
| Post | Visibility | Visibility restrictions on content: CONNECTIONS - Represents 1st degree network of owner. PUBLIC - Anyone can view this. LOGGED_IN - Viewable by logged in members only. CONTAINER - Visibility is delegated to the owner of the container entity. For example, posts within a group are delegated to the group's authorization API for visibility authorization. |
| Post | Feed distribution | Specifies the feeds distributed to within LinkedIn. NONE - Do not distribute within LinkedIn via feed. MAIN_FEED - Distribute to the flagship feed, and container entity feed if applicable. |
| Post | Third-party distribution channels | External distribution channels that this post is distributed to (e.g., Twitter, Tencent, Weibo). Empty array indicates the post is not externally distributed. |
| Post | Created at | Time at which the post was created. |
| Post | Updated at | Time at which the post was updated last time. |
| Post | Is edited by author | Was post edited by author. |
| Post | Is reshare disabled by author | Indicates whether resharing of the post has been disabled by the author. If this field is set to true, the post cannot be reshared in any context. If false, other reshare restrictions may still apply due to the post's visibility, container, or content type. |
| Post | Is direct sponsored content | Whether or not this post is DSC. A posted DSC is created for the sole purpose of sponsorship. |
| Post | Parent URN | URN of the direct parent of the post (i.e., the post that was re-shared (reposted)). |
| Post | Root URN | The greatest ancestor of the post - may also be the parent. This field is derived from the parent and supports the same URN types. |
| Direct sponsored content | Status | The status of the advertising company content. Representing whether the content is usable from the advertiser's perspective as a DSC. |
| Direct sponsored content | Name | Plain text name of the DSC post. Only applicable for DSC. If isDSC is true and dscName is empty, it has an optional name. |
| Direct sponsored content | Ad type | The type of DSC (e.g. VIDEO, STANDARD, CAROUSEL, etc.). |
| Direct sponsored content | Ad account | The Ad Account that created the Direct Sponsored Content (DSC). |
Metrics
| Group | Name | Description |
|---|---|---|
| Performance | Impressions | Number of impressions. |
| Performance | Unique impressions | Number of unique impressions. |
| Performance | Reposts | Number of reposts (shares). |
| Performance | Engagement rate | Number of organic clicks, likes, comments, and shares over impressions. |
| Performance | Clicks | Number of clicks. |
| Performance | Likes | Number of likes. This field can become negative when members who liked a sponsored share later unlike it. The like is not counted since it is not organic, but the unlike is counted as organic. |
| Performance | Comments | Number of comments. |
Post: video performance
Dimensions
| Group | Name | Description |
|---|---|---|
| Report | Page Id | LinkedIn Company Page ID. |
| Report | Page | LinkedIn Company Page name. |
| Report | Author URN | LinkedIn Company Page URN. |
| Report | Date | Report date. |
| Post | Post URN | Post URN. |
| Post | Commentary | The user generated commentary for the post. |
| Post | Published at | The time at which the content was published. |
| Post | Media title | The media title. No title if empty. |
| Post | Media URN | Media URN. |
| Post | State | "The state of the content: DRAFT - Represents content that is accessible only to the author and is not yet published. PUBLISHED - Represents content that is accessible to all entities. This is the only accepted field during creation. PUBLISH_REQUESTED - Represents content that has been submitted for publishing but is not yet ready for rendering. The content will be published asynchronously once the processing has successfully completed. PUBLISH_FAILED - Represents content that has been submitted for publishing but was not processed. An edit is required in order to re-attempt publishing." |
| Post | Visibility | "Visibility restrictions on content: CONNECTIONS - Represents 1st degree network of owner. PUBLIC - Anyone can view this. LOGGED_IN - Viewable by logged in members only. CONTAINER - Visibility is delegated to the owner of the container entity. For example, posts within a group are delegated to the group's authorization API for visibility authorization." |
| Post | Feed distribution | "Specifies the feeds distributed to within LinkedIn. NONE - Do not distribute within LinkedIn via feed. MAIN_FEED - Distribute to the flagship feed, and container entity feed if applicable." |
| Post | Third-party distribution channels | External distribution channels that this post is distributed to (e.g., Twitter, Tencent, Weibo). Empty array indicates the post is not externally distributed. |
| Post | Created at | Time at which the post was created. |
| Post | Updated at | Time at which the post was updated last time. |
| Post | Is edited by author | Was post edited by author. |
| Post | Is reshare disabled by author | "Indicates whether resharing of the post has been disabled by the author. If this field is set to true, the post cannot be reshared in any context. If false, other reshare restrictions may still apply due to the post's visibility, container, or content type." |
Metrics
| Group | Name | Description |
|---|---|---|
| Video | Video views | Video views with play-pause cycles for at least 3 seconds. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric. Analytics data for this metric will not be available after six months. |
| Video | Video viewers | Unique viewers who made engaged plays on the video. Auto-looping videos are counted as one when loaded. Each subsequent auto-looped play does not increase this metric. Analytics data for this metric will not be available after six months. |
| Video | Time viewed (ms) | The time the video was watched in milliseconds. Video auto-looping will continue to increase this metric for each subsequent play. |
| Video | Time viewed for views (ms) | The time watched in milliseconds for video play-pause cycles that are at least 3 seconds. Video auto-looping will continue to increase this metric for each subsequent play. Analytics data for this metric will be available for six months. |
Post: social reactions & comments count
Dimensions
| Group | Name | Description |
|---|---|---|
| Report | Author URN | LinkedIn Company Page URN. |
| Report | Page | LinkedIn Company Page name. |
| Post | Post URN | Post URN. |
| Post | Published at | The time at which the content was published. |
| Post | Title | Post content title (e.g. media or article). |
| Post | Description | Post description. |
| Post | Commentary | The user generated commentary for the post. |
| Post | Source | External content link. |
| Post | Landing page | URL of the landing page. |
| Post | Call to action label | The call to action label which a member can act upon that is associated with the content. If empty, there is an optional call to action associated with the content. APPLY - Call To Action button on the creative shows 'Apply'. DOWNLOAD - Call To Action button on the creative shows 'Download'. VIEW_QUOTE - Call To Action button on the creative shows 'View Quote'. LEARN_MORE - Call To Action button on the creative shows 'Learn More'. SIGN_UP - Call To Action button on the creative shows 'Sign Up'. SUBSCRIBE - Call To Action button on the creative shows 'Subscribe'. REGISTER - Call To Action button on the creative shows 'Register'. JOIN - Call To Action button on the creative shows 'Join'. ATTEND - Call To Action button on the creative shows 'Attend'. REQUEST_DEMO - Call To Action button on the creative shows 'Register Demo'. SEE_MORE - Call To Action button on the creative shows 'See More'. |
| Post | Thumbnail URN | Thumbnail URN. |
| Post | Thumbnail alt text | Thumbnail alternative text. |
| Post | Media URN | Media URN. |
| Post | Media alt text | The alternate text for the media. None if empty. |
| Post | State | The state of the content: DRAFT - Represents content that is accessible only to the author and is not yet published. PUBLISHED - Represents content that is accessible to all entities. This is the only accepted field during creation. PUBLISH_REQUESTED - Represents content that has been submitted for publishing but is not yet ready for rendering. The content will be published asynchronously once the processing has successfully completed. PUBLISH_FAILED - Represents content that has been submitted for publishing but was not processed. An edit is required in order to re-attempt publishing. |
| Post | Visibility | Visibility restrictions on content: CONNECTIONS - Represents 1st degree network of owner. PUBLIC - Anyone can view this. LOGGED_IN - Viewable by logged in members only. CONTAINER - Visibility is delegated to the owner of the container entity. For example, posts within a group are delegated to the group's authorization API for visibility authorization. |
| Post | Comments state | The state of thread comments. Possible values: OPEN: Thread is open to comments. CLOSED: Thread is closed to comments. PROCESSING: Thread is in the process of being deleted. DELETED: Thread is deleted. |
| Post | Feed distribution | Specifies the feeds distributed to within LinkedIn. NONE - Do not distribute within LinkedIn via feed. MAIN_FEED - Distribute to the flagship feed, and container entity feed if applicable. |
| Post | Third-party distribution channels | External distribution channels that this post is distributed to (e.g., Twitter, Tencent, Weibo). Empty array indicates the post is not externally distributed. |
| Post | Created at | Time at which the post was created. |
| Post | Updated at | Time at which the post was updated last time. |
| Post | Is edited by author | Was post edited by author. |
| Post | Is reshare disabled by author | Indicates whether resharing of the post has been disabled by the author. If this field is set to true, the post cannot be reshared in any context. If false, other reshare restrictions may still apply due to the post's visibility, container, or content type. |
| Post | Is direct sponsored content | Whether or not this post is DSC. A posted DSC is created for the sole purpose of sponsorship. |
| Post | Parent URN | URN of the direct parent of the post (i.e., the post that was re-shared (reposted)). |
| Post | Root URN | The greatest ancestor of the post - may also be the parent. This field is derived from the parent and supports the same URN types. |
| Post | Carousel cards | The array of cards in the carousel. |
| Post | Images URN | The array of images in the MultiImage content. Only supports images (type urn:li:image:{id}). Minimum of 2 images and maximum of 20 images. |
| Direct sponsored content | Status | The status of the advertising company content. Representing whether the content is usable from the advertiser's perspective as a DSC. |
| Direct sponsored content | Name | Plain text name of the DSC post. Only applicable for DSC. If isDSC is true and dscName is empty, it has an optional name. |
| Direct sponsored content | Ad type | The type of DSC (e.g. VIDEO, STANDARD, CAROUSEL, etc.). |
| Direct sponsored content | Ad account | The Ad Account that created the Direct Sponsored Content (DSC). |
Metrics
| Group | Name | Description |
|---|---|---|
| Engagement | Reactions - Like | Number of "Like" reactions to the post. |
| Engagement | Reactions - Insightful | Number of "Insightful" reactions to the post. |
| Engagement | Reactions - Support | Number of "Support" reactions to the post. |
| Engagement | Reactions - Love | Number of "Love" reactions to the post. |
| Engagement | Reactions - Celebrate | Number of "Celebrate" reactions to the post. |
| Engagement | Reactions - Funny | Number of "Funny" reactions to the post. |
| Engagement | Reactions - Curious | Number of "Curious" reactions to the post. |
| Engagement | Comments | Number of comments. |
| Engagement | Top level comments | Number of comments made directly on a LinkedIn post. Each top-level comment can have its own set of replies. |