Facebook Ads data source

Table of contents

1. Reports provided by Coupler.io
2. Metrics and Dimensions each report provides
3. Set up Facebook Ads integration
4. Transform your data with Coupler.io
5. Set up your data destination
6. Update data automatically on schedule

1. Reports provided by Coupler.io

1. Reports and Insights

• Coupler.io offers various reports and insights to help you analyze your Facebook Ads performance effectively. The integration provides detailed information and analytics to help you understand your ad performance, audience engagement, and overall campaign effectiveness.

2. List of Ad Sets

• This report provides a comprehensive list of all your ad sets, allowing you to monitor and manage your ad sets effectively. It includes details such as ad set names, statuses, budgets, and performance metrics.

3. List of Campaigns

• The List of Campaigns report offers a detailed overview of all your Facebook Ads campaigns. You can track campaign statuses, budgets, objectives, and performance metrics, helping you evaluate the success of your campaigns and make informed decisions.

4. List of Ads

• This report provides a detailed list of all your individual ads within your ad sets and campaigns. It includes key metrics and performance data, helping you to analyze the effectiveness of each ad and optimize your ad strategy accordingly.

2. Metrics and Dimensions each report provides

Coupler.io Facebook Ads integration supports a wide range of metrics and dimensions to help you gain deeper insights into your ad performance. For a detailed list of all supported metrics and dimensions, please refer to the Coupler.io Facebook Ads Metrics and Dimensions Guide.

3. Set up Facebook Ads integration

The below instruction covers setting up an integration with Facebook Ads from scratch.

To set up an integration from a pre-set dashboard template, visit our Dashboard examples and reporting templates page.

Step 1: Source application

Select "Facebook Ads" as your source application to begin the integration process, pick your needed destination application (you can change it later), and click "set up from scratch".

Step 2: Source account

• After connecting the application, select the Facebook Ads account you want to use for the integration.
• Ensure you have the necessary permissions to access the account data.

Step 3: Basic settings

Configure the basic settings for your report:

• Ad Accounts: Select the ad accounts you want to include.
• Report Type: Choose the type of report you want to generate.

Step 4: Report period

Define the period for your report:

• Start Date: The beginning date of the report period.
• End Date: The ending date of the report period.
• Split Data by Period: Option to segment the report data by specific time intervals. You can select one option from list: Daily, Weekly, Monthly or Totals only.

Step 5: Metrics and dimensions

You can select different types of columns there:

Entity related columns - e.g.: Ad name, Ad set name, Campaign name.

Metrics - e.g.: Reach, Impressions, Engagement rate ranking, Amount spend.

Breakdowns - you can also break down Insights data even more - e.g. by age, gender, etc. Add or remove them the same way as you did with the columns above.

Coupler.io supports the following breakdowns:

• Age
• Gender
• Country
• Region
• Device platform
• DMA
• Hourly stats aggregated by advertiser time zone
• Hourly stats aggregated by audience time zone
• Impression device
• Product id
• Publisher platform
• Frequency value

Step 6: Additional settings

Action Attribution Windows

• Specify the attribution windows for actions taken by users.
• This helps in understanding how actions are attributed over different periods.

Filters

• Apply filters to narrow down the data based on specific criteria.
• Filters can be used to focus on particular campaigns, ad sets, or other relevant parameters. Read more about how to use advanced filters in our article.

4. Transform your data with Coupler.io

With Coupler.io's Preview and Transformation block, you can:

• Preview your data for accuracy.
• Manage columns by hiding, or rearranging key data.
• Apply filters and sorting to focus on relevant information.
• Add formula-based fields for enhanced metrics.
• Combine datasets using data union and join features for a comprehensive analysis.

For a detailed guide on how to utilize these features, follow this link to our comprehensive tutorial.

5. Set up your data destination

Continue setting up the integration depending on the system you want to import data to. Select your tool from the list of supporteddata destinations and follow the relevant setup guide.

6. Update your data automatically on schedule

Turn on "Automatic data refresh" in the importer so your data remains up-to-date in the destination without requiring manual updates. 

You can schedule data imports at specific intervals (e.g., hourly, daily, weekly) and/or days, allowing you to have up-to-date information available for analysis, reporting, or decision-making. This automation enhances efficiency and ensures your reports or dashboards are always populated with the latest data.

For a detailed guide on how to utilize this feature, follow this link to our comprehensive tutorial.