Facebook Public Data data source

Table of contents

  1. Reports provided by Coupler.io
  2. Metrics and Dimensions each report provides
  3. Set up Facebook Public Data integration
  4. Transform your data with Coupler.io
  5. Set up your data destination
  6. Update data automatically on schedule

1. Reports provided by Coupler.io

Public Pages Statistics

  • This report provides information about public Facebook pages. It includes detailed page data and metrics like number of followers, page rating, etc.

Public Posts Statistics

  • This report focuses on the statistics of individual posts made by public Facebook pages. It includes metrics that help in analyzing the engagement and reach of specific posts - e.g. likes, comments, reactions.

2. Metrics and Dimensions each report provides

Coupler.io Facebook Public Data integration supports a variety of metrics and dimensions to help you analyze the data effectively. For a detailed description of all supported metrics and dimensions, please refer to this article.

3. Set up Facebook Public Data integration

The below instruction covers setting up an integration with Facebook Public Data from scratch.

To set up an integration from a pre-set dashboard template, visit our Dashboard examples and reporting templates page.

Step 1: Source application

Select "Facebook Public Data" as your source application to begin the integration process, pick your needed destination application (you can change it later), and click "set up from scratch".

Step 2: Source account


Connect your Facebook account to Coupler.io. 

Step 3: Basic settings

  • Report Type: Choose the report type you want to generate: either "Public Pages Statistics" or "Public Posts Statistics."
  • Pages: Enter the name or IDs of the public Facebook pages you want to fetch data from. Enter each value in new line. Ensure you list all the pages you are interested in.

To get Facebook page name or ID - open needed page in browser and copy value from page address line:


Step 4: Report period (for Public posts report only)

  • Published after: Specify the start date to fetch posts published after this date.
  • Published before: Specify the end date to fetch posts published before this date.

4. Transform your data with Coupler.io

With Coupler.io's Preview and Transformation block, you can:

  • Preview your data for accuracy.
  • Manage columns by hiding, or rearranging key data.
  • Apply filters and sorting to focus on relevant information.
  • Add formula-based fields for enhanced metrics.
  • Combine datasets using data union and join features for a comprehensive analysis.

For a detailed guide on how to utilize these features, follow this link to our comprehensive tutorial.

5. Set up your data destination

Continue setting up the integration depending on the system you want to import data to. Select your tool from the list of supporteddata destinations and follow the relevant setup guide.

6. Update your data automatically on schedule

Turn on "Automatic data refresh" in the importer so your data remains up-to-date in the destination without requiring manual updates. 

You can schedule data imports at specific intervals (e.g., hourly, daily, weekly) and/or days, allowing you to have up-to-date information available for analysis, reporting, or decision-making. This automation enhances efficiency and ensures your reports or dashboards are always populated with the latest data.

For a detailed guide on how to utilize this feature, follow this link to our comprehensive tutorial.

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