Pinterest Ads data source

Table of contents

1. Reports provided by Coupler.io
2. Metrics and Dimensions each report provides
3. Set up Pinterest Ads integration
4. Transform your data with Coupler.io
5. Set up your data destination

1. Reports provided by Coupler.io

The integration offers a wide range of reports to help users understand and improve their Pinterest Ads performance. These reports are categorized into three main groups: Frequently used, Reports, and Core components.

Frequently Used:

1. Campaign Performance: Insights into overall campaign effectiveness, including impressions, clicks, spend, and conversions.
2. Ad Group Performance: Detailed performance metrics for each ad group within campaigns.
3. Ad (Promoted Pin) Performance: Data on individual promoted pin performance, tracking engagement and effectiveness.

Reports:

1. Ad Account Performance: Overview of the entire ad account's performance.
2. Product Group Performance: Analytics on product group performance within shopping campaigns.
3. Product Item Performance: Details on the performance of individual product items.
4. Keywords Performance: Analysis of how different keywords perform in driving traffic and conversions.
5. Ad Account Targeting Analysis: Insights into the targeting strategies of the ad account and their outcomes.
6. Campaign Targeting Analysis: Detailed analysis of campaign-level targeting strategies.
7. Ad Group Targeting Analysis: Insights into ad group targeting and its effectiveness.
8. Ad (Promoted Pin) Targeting Analysis: Performance data on the targeting of individual promoted pins.
9. Product Group Targeting Analysis: Analysis of targeting strategies for product groups.

Core Components:

1. List of Campaigns: Detailed list and status of all campaigns.
2. List of Ad Groups: Compilation of all ad groups within the campaigns.
3. List of Ads: Inventory of all ads or promoted pins running.
4. List of Keywords: A comprehensive list of keywords used across campaigns for targeting.

2. Metrics and Dimensions each report provides

The integration supports a plethora of metrics and dimensions, providing a deep dive into ad performance. Metrics could include impressions, clicks, spend, conversions, and many more, while dimensions might cover aspects like campaign name, ad group name, and keyword specifics. 

For a detailed list and explanation of all supported metrics and dimensions, refer to a separate, detailed article provided by Coupler.io. This ensures users have a clear understanding of what data can be analyzed and how it can be segmented.

3. Set up Pinterest Ads integration

Step 1. Application: Begin by selecting the Pinterest Ads application within Coupler.io to start the integration process.

Step 2. Account: Connect your Pinterest Ads account by providing the necessary authentication details.

Step 3. Basic Settings:

• Ad Accounts: Select the ad accounts you wish to analyze.
• Report Type: Choose the type of report you want to generate from the options listed above.

Step 4. Report Period:

• Start Date: Set the beginning date for the data you want to analyze.
• End Date: Define the end date for your report period.
• Split Data by Period: Decide if you want to segment your data by day, week, or month for easier analysis.

Step 5. Metrics and Dimensions:

• Metrics: Select the specific metrics you want to include in your report.
• Dimension (available for Targeting Analysis reports only): Choose the dimensions for data segmentation and analysis.

Step 6. Advanced Settings:

• Conversion Report Time: Specify if conversions are reported at the time of ad action or conversion.
• Conversion Window: Set the conversion window in days for post-click, post-engagement, and post-view activity.
• Additional Filters: Apply any additional filters to refine your data further, such as returning only campaigns with impressions greater than 1000 or return only active campaigns. Read more about how to use advanced filters in the article.

4. Transform your data with Coupler.io

For a detailed guide on how to utilize these features, follow this link to our comprehensive tutorial.

5. Set up your data destination

Continue setting up the integration depending on the system you want to import data to. Select your tool from the list of supported data destinations and follow the relevant setup guide.