Snapchat Ads data source

Table of contents

1. Reports provided by Coupler.io
2. Metrics and Dimensions each report provides
3. Set up Snapchat Ads integration
4. Transform your data with Coupler.io
5. Set up your data destination
6. Update data automatically on schedule

1. Reports provided by Coupler.io

Performance reports

• Campaign Performance
  Provides an overview of how each campaign is performing, enabling marketers to gauge the effectiveness of their campaign strategies and make informed decisions to improve ROI.
• Ad Squad Performance
  Focuses on the performance of ad squads within campaigns, offering insights into how different target groups and creative strategies are performing.
• Ad Performance
  Delivers detailed metrics on the performance of individual ads, allowing for a granular analysis of which creative elements are most engaging to the audience.

Geo & Demography Insights reports

• Campaign Geo & Demography Insights
  Offers insights into the geographical and demographic distribution of campaign performance, helping to optimize targeting strategies based on where and who is responding best.
• Ad Squad Geo & Demography Insights
  Similar to the campaign insights but at the ad squad level, providing a more detailed look at targeting effectiveness across different regions and demographic groups.
• Ad Geo & Demography Insights
  Gives detailed insights into how individual ads perform across various locations and demographic segments, enabling more precise targeting adjustments.

Core components

• List of Campaigns
  A comprehensive list of all campaigns, facilitating easier management and analysis by providing a bird's eye view of all ongoing and past campaigns.
• List of Ad Squads
  Offers a detailed list of ad squads within campaigns, making it simpler to analyze and manage different targeting and creative strategies.
• List of Ads
  Presents a complete list of ads, aiding in the organization and review of ad performance across different campaigns.
• List of Creatives
  Compiles all creatives used across campaigns and ads, allowing marketers to analyze which creative elements are performing best.
• List of Media
  Enumerates all media assets used in the campaigns, providing insights into the performance of different content types.

2. Metrics and Dimensions each report provides

Each report comes with a specific set of metrics and dimensions that offer detailed insights into various aspects of your Snapchat Ads performance. These can include impressions, clicks, conversions, spend, and much more. 

For a comprehensive list and explanation of all metrics and dimensions available for each report, please refer to our separate help center article on this topic.

3. Set up Snapchat Ads integration

The below instruction covers setting up an integration with Snapchat Ads from scratch.

To set up an integration from a pre-set dashboard template, visit our Dashboard examples and reporting templates page.

Step 1: Source application

Select "Snapchat Ads" as your source application to begin the integration process, pick your needed destination application (you can change it later), and click "set up from scratch".

Step 2: Source account

Connect and choose the specific Snapchat Ads account you wish to integrate with Coupler.io.

Step 3: Basic settings

Configure the basic settings for your report:

• Ad Accounts: Select the ad accounts you want to include.
• Report Type: Choose the type of report you want to generate.

Step 4: Report period

Define the period for your report:

• Start Date: The beginning date of the report period.
• End Date: The ending date of the report period.
• Split Data by Period: Option to segment the report data by specific time intervals. You can select one option from list: Daily, Monthly or Totals only.

Step 5: Metrics and dimensions

Select the metrics and dimensions that you want to include in your report:

• Metrics: Choose the performance metrics that are most relevant to your analysis.
• Conversion Breakdown: Select how you want to break down conversion data.
• Dimension (supported by Demo&geo reports only): Pick the dimensions that will provide context to your metrics, such as country, region, age, gender, etc.

Step 6: Additional settings

Further refine your report with advanced settings:

• Attribution Windows: Choose the attribution window for conversions to accurately track the impact of your ads.
• Advanced Filters: Apply filters to focus on specific aspects of your data for more detailed analysis. Read more about how to use advanced filters in our article.

4. Transform your data with Coupler.io

For a detailed guide on how to utilize these features, follow this link to our comprehensive tutorial.

5. Set up your data destination

Continue setting up the integration depending on the system you want to import data to. Select your tool from the list of supported data destinations and follow the relevant setup guide.

6. Update your data automatically on schedule

Turn on "Automatic data refresh" in the importer so your data remains up-to-date in the destination without requiring manual updates. 

You can schedule data imports at specific intervals (e.g., hourly, daily, weekly) and/or days, allowing you to have up-to-date information available for analysis, reporting, or decision-making. This automation enhances efficiency and ensures your reports or dashboards are always populated with the latest data.

For a detailed guide on how to utilize this feature, follow this link to our comprehensive tutorial.