Google Business Profile: supported metrics and dimensions
Search keywords report
| Group | Name | Description |
|---|---|---|
| Performance | Number of searches | The sum of the number of unique users that used the keyword in a month, aggregated for each month requested. |
| Threshold | Represents the threshold below which the actual value falls. | |
| Dimension | Searched keyword | The lower-cased string that the user entered. |
| Account | Account name | The name of the account. For an account of type PERSONAL, this is the first and last name of the user account. |
| Link | The resource name, in the format accounts/{account_id}. | |
| Primary owner | The resource name of the account which will be the primary owner of the account being created. It should be of the form accounts/{account_id}. | |
| Type | Contains the type of account. | |
| Role | Specifies the AccountRole of this account. | |
| Verification state | Verification state of the account | |
| Vetted state | Indicates whether the account is vetted by Google. A vetted account is able to verify locations via the VETTED_PARTNER method. | |
| Account number | Account reference number if provisioned. | |
| Permission level | Specifies the permission level the user has for this account. | |
| Organization info | Additional info for an organization. This is populated only for an organization account. | |
| Location | Title | Location name that reflects your business's real-world name |
| Link | Google identifier for this location in the form: locations/{locationId}. | |
| Language code | The language of the location. Set during creation and not updateable. | |
| Store code | External identifier for this location, which must be unique within a given account. This is a means of associating the location with your own records. | |
| Phone numbers | Phone numbers that customers can use to get in touch with the business. | |
| Categories | Categories that describe the business. | |
| Storefront address | A precise, accurate address to describe your business location. | |
| Website uri | A URL for this business. | |
| Regular hours | Operating hours for the business. | |
| Special hours | Special hours for the business. This typically includes holiday hours, and other times outside of regular operating hours. | |
| Service area | Service area businesses provide their service at the customer's location. If this business is a service area business, this field describes the area(s) serviced by the business. | |
| Labels | A collection of free-form strings to allow you to tag your business. These labels are NOT user facing; only you can see them. | |
| AdWords location extensions | Additional information that is surfaced in AdWords. | |
| Coordinates | User-provided latitude and longitude. When creating a location, this field is ignored if the provided address geocodes successfully. This field is only returned on get requests if the user-provided latlng value was accepted during create, or the latlng value was updated through the Google Business Profile website. | |
| Open info | A flag that indicates whether the location is currently open for business. | |
| Metadata | Additional non-user-editable information. | |
| Profile | Describes your business in your own voice and shares with users the unique story of your business and offerings. | |
| Relationship data | All locations and chain related to this one. | |
| More hours | More hours for a business's different departments or specific customers. | |
| Service items | List of services supported by merchants. A service can be haircut, install water heater, etc. Duplicated service items will be removed automatically. |
Daily metrics report
| Group | Name | Description |
|---|---|---|
| Dimension | Dimension: Date | Date of the daily metric |
| Performance | Business Impressions Desktop Maps | Business impressions on Google Maps on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression. |
| Business Impressions Desktop Search | Business impressions on Google Search on Desktop devices. Multiple impressions by a unique user within a single day are counted as a single impression. | |
| Business Impressions Mobile Maps | Business impressions on Google Maps on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression. | |
| Business Impressions Mobile Search | Business impressions on Google Search on Mobile devices. Multiple impressions by a unique user within a single day are counted as a single impression. | |
| Business Conversations | The number of message conversations received on the business profile. | |
| Business Direction Requests | The number of times a direction request was requested to the business location. | |
| Call Clicks | The number of times the business profile call button was clicked. | |
| Website Clicks | The number of times the business profile website was clicked. | |
| Business Food Menu Clicks | The number of clicks to view or interact with the menu content on the business profile. Multiple clicks by a unique user within a single day are counted as 1. | |
| Conversions | Business Food Orders | The number of food orders received from the business profile. |
| Business Bookings | The number of bookings made from the business profile via Reserve with Google. | |
| Account | Account name | The name of the account. For an account of type PERSONAL, this is the first and last name of the user account. |
| Link | The resource name, in the format accounts/{account_id}. | |
| Primary owner | The resource name of the account which will be the primary owner of the account being created. It should be of the form accounts/{account_id}. | |
| Type | Contains the type of account. | |
| Role | Specifies the AccountRole of this account. | |
| Verification state | Verification state of the account | |
| Vetted state | Indicates whether the account is vetted by Google. A vetted account is able to verify locations via the VETTED_PARTNER method. | |
| Account number | Account reference number if provisioned. | |
| Permission level | Specifies the permission level the user has for this account. | |
| Organization info | Additional info for an organization. This is populated only for an organization account. | |
| Location | Title | Location name that reflects your business's real-world name |
| Link | Google identifier for this location in the form: locations/{locationId}. | |
| Language code | The language of the location. Set during creation and not updateable. | |
| Store code | External identifier for this location, which must be unique within a given account. This is a means of associating the location with your own records. | |
| Phone numbers | Phone numbers that customers can use to get in touch with the business. | |
| Categories | Categories that describe the business. | |
| Storefront address | A precise, accurate address to describe your business location. | |
| Website uri | A URL for this business. | |
| Regular hours | Operating hours for the business. | |
| Special hours | Special hours for the business. This typically includes holiday hours, and other times outside of regular operating hours. | |
| Service area | Service area businesses provide their service at the customer's location. If this business is a service area business, this field describes the area(s) serviced by the business. | |
| Labels | A collection of free-form strings to allow you to tag your business. These labels are NOT user facing; only you can see them. | |
| AdWords location extensions | Additional information that is surfaced in AdWords. | |
| Coordinates | User-provided latitude and longitude. When creating a location, this field is ignored if the provided address geocodes successfully. This field is only returned on get requests if the user-provided latlng value was accepted during create, or the latlng value was updated through the Google Business Profile website. | |
| Open info | A flag that indicates whether the location is currently open for business. | |
| Metadata | Additional non-user-editable information. | |
| Profile | Describes your business in your own voice and shares with users the unique story of your business and offerings. | |
| Relationship data | All locations and chain related to this one. | |
| More hours | More hours for a business's different departments or specific customers. | |
| Service items | List of services supported by merchants. A service can be haircut, install water heater, etc. Duplicated service items will be removed automatically. |
Reviews list report
| Group | Name | Description |
|---|---|---|
| Review | Review: Average rating | The average star rating of all reviews for this location on a scale of 1 to 5, where 5 is the highest rating. |
| Review: Reviews count | The total number of reviews for this location. | |
| Review: Id | The encrypted unique identifier of the review. | |
| Review: Star rating | The star rating of the review. | |
| Review: Comment | The body of the review as plain text with markups. |
|
| Review: Reviewer photo | The profile photo link of the reviewer. Only populated if isAnonymous is false. | |
| Review: Reviewer name | The name of the reviewer. Only populated with the reviewer's real name if isAnonymous is false. | |
| Review: Is reviewer anonymous | Indicates whether the reviewer has opted to remain anonymous. | |
| Review: Reply comment | The body of the reply as plain text with markups. | |
| Review: Reply updated at | The timestamp for when the reply was last modified. | |
| Review: Created at | The timestamp for when the review was written. | |
| Review: Updated at | The timestamp for when the review was last modified. | |
| Review: Link | The resource name. For Review it is of the form accounts/{accountId}/locations/{locationId}/reviews/{reviewId} | |
| Account | Account name | The name of the account. For an account of type PERSONAL, this is the first and last name of the user account. |
| Link | The resource name, in the format accounts/{account_id}. | |
| Primary owner | The resource name of the account which will be the primary owner of the account being created. It should be of the form accounts/{account_id}. | |
| Type | Contains the type of account. | |
| Role | Specifies the AccountRole of this account. | |
| Verification state | Verification state of the account | |
| Vetted state | Indicates whether the account is vetted by Google. A vetted account is able to verify locations via the VETTED_PARTNER method. | |
| Account number | Account reference number if provisioned. | |
| Permission level | Specifies the permission level the user has for this account. | |
| Organization info | Additional info for an organization. This is populated only for an organization account. | |
| Location | Title | Location name that reflects your business's real-world name |
| Link | Google identifier for this location in the form: locations/{locationId}. | |
| Language code | The language of the location. Set during creation and not updateable. | |
| Store code | External identifier for this location, which must be unique within a given account. This is a means of associating the location with your own records. | |
| Phone numbers | Phone numbers that customers can use to get in touch with the business. | |
| Categories | Categories that describe the business. | |
| Storefront address | A precise, accurate address to describe your business location. | |
| Website uri | A URL for this business. | |
| Regular hours | Operating hours for the business. | |
| Special hours | Special hours for the business. This typically includes holiday hours, and other times outside of regular operating hours. | |
| Service area | Service area businesses provide their service at the customer's location. If this business is a service area business, this field describes the area(s) serviced by the business. | |
| Labels | A collection of free-form strings to allow you to tag your business. These labels are NOT user facing; only you can see them. | |
| AdWords location extensions | Additional information that is surfaced in AdWords. | |
| Coordinates | User-provided latitude and longitude. When creating a location, this field is ignored if the provided address geocodes successfully. This field is only returned on get requests if the user-provided latlng value was accepted during create, or the latlng value was updated through the Google Business Profile website. | |
| Open info | A flag that indicates whether the location is currently open for business. | |
| Metadata | Additional non-user-editable information. | |
| Profile | Describes your business in your own voice and shares with users the unique story of your business and offerings. | |
| Relationship data | All locations and chain related to this one. | |
| More hours | More hours for a business's different departments or specific customers. | |
| Service items | List of services supported by merchants. A service can be haircut, install water heater, etc. Duplicated service items will be removed automatically. |