Whether the TikTok account is a TikTok Business Account.
Account image
URL for the profile image of the TikTok account.
Report
Date
Report date.
Engagement
Lifetime followers
Total number of followers for the TikTok account as of the specified day.
Likes
Total number of likes received across the TikTok account's videos.
Shares
Total number of times the TikTok account's videos have been shared.
Profile views
Total number of times the TikTok account's profile has been viewed.
Video views
Total number of times the TikTok account's videos have been viewed. Counts when playback duration >0 and is the first playback in an impression session.
Comments
Total number of comments received across the TikTok account's videos.
New followers
Total number of followers for the TikTok account as of the specified day.
Profile audience genders
Group
Name
Description
Account
Account name
Display name for the TikTok account.
Username
Username of the TikTok account.
Is business account
Whether the TikTok account is a TikTok Business Account.
Account image
URL for the profile image of the TikTok account.
Audience
Gender
Follower's gender.
Engagement
Lifetime followers
Total number of followers for the TikTok account as of the specified day.
% of followers
Gender distribution of the TikTok account's all followers. Not available for accounts with less than 100 followers.
Profile audience countries
Group
Name
Description
Account
Account name
Display name for the TikTok account.
Username
Username of the TikTok account.
Is business account
Whether the TikTok account is a TikTok Business Account.
Account image
URL for the profile image of the TikTok account.
Audience
Country
Follower's country.
Engagement
Lifetime followers
Total number of followers for the TikTok account as of the specified day.
% of followers
Country distribution of the TikTok account's all followers. Not available for accounts with less than 100 followers.
Profile audience hourly activity
Group
Name
Description
Account
Account name
Display name for the TikTok account.
Username
Username of the TikTok account.
Is business account
Whether the TikTok account is a TikTok Business Account.
Account image
URL for the profile image of the TikTok account.
Report
Date
Report date.
Audience
Activity hour
Follower's activity hour.
Engagement
Lifetime followers
Total number of followers for the TikTok account as of the specified day.
Followers online
Number of followers online in each hour of the day. Available per day and not available for accounts with less than 100 followers.
Video reports
Video list top countries
Group
Name
Description
Video
Video Id
Unique identifier for the video.
Caption
The caption/description for the video.
Thumbnail URL
Preview thumbnail for the video.
% of viewers
Country distribution of video viewers for the top 10 countries.
Embed URL
An embeddable URL for the video.
Share URL
A shareable URL for the video.
Created at
Unix/epoch date-time when the video was posted.
Audience
Country
Country of video viewer.
Video list insights
Group
Name
Description
Video
Video Id
Unique identifier for the video.
Caption
The caption/description for the video.
Duration
Duration of the video, in seconds.
Embed URL
An embeddable URL for the video.
Share URL
A shareable URL for the video.
Created at
Unix/epoch date-time when the video was posted.
Thumbnail URL
Preview thumbnail for the video.
Views
The total number of views the video has received. Counts when playback duration >0 and is the first playback in an impression session.
Average view time
Average watch-time for the video across all views - in seconds.
Total view time
Total watch-time for the video across all views - in seconds.
Views at 100% rate
Percentage of viewers who viewed the whole video.
Views source
Source of video view, which can be one of: For You, Follow, Hashtag, Sound, Personal Profile, or Search.
% of views from source
% of video views from each source.
Performance
Reach
Total number of unique viewers who viewed the video.
Engagement
Likes
The total number of likes the video has received.
Shares
The total number of times the video has been shared.
Comments
The total number of comments the video has received.
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