Instagram Public Data: supported metrics & dimensions
Public profiles info
This report focuses on gathering general information about Instagram profiles that are publicly available. This report is valuable for understanding the general presence of an Instagram account.
| Group | Name | Description |
|---|---|---|
| Account | Account Id | Instagram Profile User ID. |
| Account | Account name | Profile username. |
| Account | Account visible name | Profile name. |
| Account | Biography | Profile bio text. |
| Account | Picture URL | Profile picture URL. |
| Account | Website | Single profile website URL. |
| Engagement | Followers count | Total number of Instagram users following the user. |
| Engagement | Follows count | Total number of Instagram users the user follows. |
| Engagement | Posts count | Total number of IG Media published on the user. |
Public profiles posts
This report collects data on individual posts made by the public Instagram profile. This report is crucial for analyzing the performance and engagement of specific content published on the platform.
| Group | Name | Description |
|---|---|---|
| Account | Account Id | Instagram Profile User ID. |
| Account | Account name | Profile username. |
| Post | Caption | Caption. Excludes album children. |
| Engagement | Likes | The number of likes on your post. |
| Engagement | Comments | The number of comments on your post. |
| Post | Media product type | Surface where the media is published. Can be AD, FEED, STORY or REELS. |
| Post | Media type | Media type. Can be CAROUSEL_ALBUM, IMAGE, or VIDEO. |
| Post | Media URL | The URL for the media. The media_url field is omitted from responses if the media contains copyrighted material or has been flagged for a copyright violation. Examples of copyrighted material can include audio on reels. |
| Post | Owner Id | Media owner ID. |
| Post | Permalink | Permanent URL to the media. |
| Post | Thumbnail URL | Media thumbnail URL. Only available on VIDEO media. |
| Post | Published at | ISO 8601-formatted creation date in UTC (default is UTC ±00:00). |