Google Ads: Supported Metrics And Dimensions

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Campaign performance

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
Budget Content budget lost impression share The percentage of impressions you lost on the Display Network due to an insufficient budget.
Search budget lost absolute top impression share The percentage of impressions you lost in the absolute top location of Google's search results due to an insufficient budget.
Search budget lost impression share The percentage of impressions you lost on the Search Network due to an insufficient budget.
Search budget lost top impression share The percentage of impressions you lost in the top location of Google's search results due to an insufficient budget.
Clicks Active view CTR The percentage of viewable impressions that resulted in a click.
CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Invalid click rate The percentage of total clicks that were considered invalid.
Invalid clicks The total number of clicks that were considered invalid.
Relative CTR Your click-through rate compared to the average CTR of all advertisers on the same websites.
Conversions All conversions value by conversion date The total value of all conversions, based on the date the conversion occurred.
All conversions The total number of conversions, including those from cross-device conversions.
All conversions by conversion date The total number of all conversions, based on the date the conversion occurred.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions by conversion date The number of conversions based on the date the conversion occurred.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Conversions value by conversion date The total value of conversions, based on the date the conversion occurred.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Current model attributed conversions The number of conversions attributed to your ads using your selected attribution model.
Current model attributed conversions value The value of conversions attributed to your ads using your selected attribution model.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Active view CPM The cost per thousand viewable impressions.
Active view measurable cost The cost of impressions that were measurable for viewability.
Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
CPE Cost-per-engagement, the average amount you pay for each engagement with your ad.
CPM Cost-per-thousand-impressions, the average amount you pay for one thousand views of your ad.
CPV Cost-per-view, the average amount you pay for each view of your video ad.
Cost per conversion The average cost for each conversion.
Cost per current model attributed conversion The average cost for each conversion attributed by your current model.
Cross sell Cost of goods sold The total cost of the products sold as a result of your ads.
Gross profit The total revenue from sales minus the cost of goods sold.
Revenue The total income generated from sales as a result of your ads.
Units sold The total number of products sold as a result of your ads.
Engagement Average time on site The average duration of a session on your website.
Interaction rate The rate at which users interact with your ad.
Interactions The number of times users interacted with your ad.
Gmail Gmail forwards The number of times your Gmail ad was forwarded.
Gmail saves The number of times your Gmail ad was saved.
Gmail secondary clicks The number of clicks on links within your expanded Gmail ad.
Lead Cost of goods sold The total cost associated with generating a lead.
Gross profit The profit generated from leads.
Revenue The total income generated from sales as a result of your ads.
Units sold The number of leads that converted into sales.
Performance Absolute top impression percentage The percentage of your impressions that are shown as the very first ad above the organic search results.
Active view impressions The number of impressions that were considered viewable.
Active view measurability The percentage of your ad impressions that were measurable for viewability.
Active view measurable impressions The number of impressions that were measurable for viewability.
Active view viewability The percentage of your measurable ad impressions that were viewable.
Average page views The average number of pages viewed during a session on your website.
Bounce rate The percentage of single-page sessions in which there was no interaction with the page.
Clicks The number of times your ad was clicked.
Content impression share The percentage of impressions you received on the Display Network divided by the estimated number of impressions you were eligible to receive.
Content rank lost impression share The percentage of time your ads weren't shown on the Display Network due to poor ad rank.
Engagement rate The percentage of users who engaged with your ad.
Engagements The number of times a user interacted with your ad.
Impressions The number of times your ad was shown.
Percent new visitors The percentage of sessions that were from new visitors.
Search absolute top impression share The percentage of your impressions that are shown as the very first ad above the organic search results.
Search exact match impression share The impression share for searches that exactly matched your keywords.
Search impression share The percentage of impressions you received on the Search Network divided by the estimated number of impressions you were eligible to receive.
Top impression percentage The percentage of your ad impressions that are shown anywhere above the organic search results.
Phone Phone calls The number of phone calls received from your ads.
Phone impressions The number of times your phone number was shown in your ad.
Phone through rate The number of phone calls divided by the number of times your phone number was shown.
Sales All new customers LTV The lifetime value of all new customers acquired through your ads.
Average cart size The average number of items in a shopping cart per order.
Average order value The average value of each order.
Cost of goods sold The total cost of the products sold.
Gross profit The total revenue from sales minus the cost of goods sold.
Gross profit margin The percentage of revenue that is gross profit.
New customers LTV The lifetime value of new customers acquired through your ads.
Orders The total number of orders placed.
Video Plays at 100% rate The percentage of times your video was played to 100% of its length.
Plays at 25% rate The percentage of times your video was played to 25% of its length.
Plays at 50% rate The percentage of times your video was played to 50% of its length.
Plays at 75% rate The percentage of times your video was played to 75% of its length.
Video view rate The number of views your video ad receives divided by the number of times it's shown.
Video views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Descriptive name A user-friendly name for the account.
Time zone The time zone of the account.
Campaign Advertising channel sub type The specific subtype of the advertising channel (e.g., Search Mobile App, Display Smart Campaign).
Advertising channel type The primary advertising channel for the campaign (e.g., Search, Display, Video).
Base campaign The original campaign from which a draft or experiment was created.
Bidding strategy The bidding strategy used by the campaign.
Bidding strategy name The name of the bidding strategy.
Bidding strategy type The type of bidding strategy (e.g., Manual CPC, Target CPA).
Budget The budget for the campaign.
Budget amount The daily budget amount for the campaign.
Budget explicitly shared Indicates if the budget is shared with other campaigns.
Budget period The period over which the budget is spent (e.g., daily).
Budget total amount The total amount of the budget.
Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
End date The date the campaign is scheduled to end.
Experiment type The type of experiment the campaign is (e.g., draft, experiment).
Final URL suffix A suffix appended to the final URL of your ads.
Has recommended budget Indicates if a budget recommendation is available for the campaign.
Labels Custom labels applied to the campaign.
Manual CPC enhanced CPC enabled Indicates if Enhanced CPC is enabled for a Manual CPC bidding strategy.
Maximize conversion value target ROAS The target return on ad spend (ROAS) for a Maximize Conversion Value bidding strategy.
Engagement Interaction event types The types of interactions that are counted (e.g., clicks, views).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Keywords performance

Ad Group Criterion Performance - Metrics & Dimensions
Metrics
Group Name Description
Ad group criterion Creative quality score A 1-10 score that measures the relevance and quality of your ad creative.
Effective CPC bid The actual cost-per-click bid for your ad.
Effective CPM bid The actual cost-per-thousand-impressions bid for your ad.
Estimated additional clicks at first position CPC The estimated number of additional clicks you might have received if you had set your bid to the first position CPC.
Estimated additional cost at first position CPC The estimated additional cost you would have incurred to get your ad to the first position.
First page CPC The estimated bid required for your ad to appear on the first page of search results.
First position CPC The estimated bid required for your ad to appear in the first position on the search results page.
Post click quality score A score that measures the quality of the user experience on your landing page after they click your ad.
Quality score A 1-10 score that estimates the quality of your ads, keywords, and landing pages.
Search predicted CTR An estimate of how likely your ad is to be clicked when shown for a keyword, irrespective of your ad's position, extensions, and other ad formats.
Top of page CPC The estimated bid required for your ad to appear at the top of the first page of search results.
Budget Search budget lost absolute top impression share The percentage of impressions you lost in the absolute top location of Google's search results due to an insufficient budget.
Search budget lost top impression share The percentage of impressions you lost in the top location of Google's search results due to an insufficient budget.
Clicks Active view CTR The percentage of viewable impressions that resulted in a click.
CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Current model attributed conversions The number of conversions attributed to your ads using your selected attribution model.
Current model attributed conversions value The value of conversions attributed to your ads using your selected attribution model.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
Value per current model attributed conversion The value of conversions attributed by your current model, divided by the number of such conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Active view CPM The cost per thousand viewable impressions.
Active view measurable cost The cost of impressions that were measurable for viewability.
Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
CPE Cost-per-engagement, the average amount you pay for each engagement with your ad.
CPM Cost-per-thousand-impressions, the average amount you pay for one thousand views of your ad.
CPV Cost-per-view, the average amount you pay for each view of your video ad.
Cost per conversion The average cost for each conversion.
Cost per current model attributed conversion The average cost for each conversion attributed by your current model.
Cross sell Cost of goods sold The total cost of the products sold as a result of your ads.
Gross profit The total revenue from sales minus the cost of goods sold.
Revenue The total income generated from sales as a result of your ads.
Units sold The total number of products sold as a result of your ads.
Engagement Average time on site The average duration of a session on your website.
Interaction rate The rate at which users interact with your ad.
Interactions The number of times users interacted with your ad.
Gmail Gmail forwards The number of times your Gmail ad was forwarded.
Gmail saves The number of times your Gmail ad was saved.
Gmail secondary clicks The number of clicks on links within your expanded Gmail ad.
Lead Cost of goods sold The total cost associated with generating a lead.
Gross profit The profit generated from leads.
Revenue The total income generated from sales as a result of your ads.
Units sold The number of leads that converted into sales.
Performance Absolute top impression percentage The percentage of your impressions that are shown as the very first ad above the organic search results.
Active view impressions The number of impressions that were considered viewable.
Active view measurability The percentage of your ad impressions that were measurable for viewability.
Active view measurable impressions The number of impressions that were measurable for viewability.
Active view viewability The percentage of your measurable ad impressions that were viewable.
Average page views The average number of pages viewed during a session on your website.
Bounce rate The percentage of single-page sessions in which there was no interaction with the page.
Clicks The number of times your ad was clicked.
Engagement rate The percentage of users who engaged with your ad.
Engagements The number of times a user interacted with your ad.
Impressions The number of times your ad was shown.
Percent new visitors The percentage of sessions that were from new visitors.
Search absolute top impression share The percentage of your impressions that are shown as the very first ad above the organic search results.
Search exact match impression share The impression share for searches that exactly matched your keywords.
Search impression share The percentage of impressions you received on the Search Network divided by the estimated number of impressions you were eligible to receive.
Search rank lost absolute top impression share The percentage of time your ads weren't shown at the absolute top of the search results due to poor ad rank.
Search rank lost impression share The percentage of time your ads weren't shown on the Search Network due to poor ad rank.
Top impression percentage The percentage of your ad impressions that are shown anywhere above the organic search results.
Quality Score Historical creative quality score The historical creative quality score.
Historical landing page quality score The historical landing page quality score.
Historical quality score The historical quality score.
Historical search predicted CTR The historical search predicted click-through rate.
Sales Average cart size The average number of items in a shopping cart per order.
Average order value The average value of each order.
Cost of goods sold The total cost of the products sold.
Gross profit The total revenue from sales minus the cost of goods sold.
Gross profit margin The percentage of revenue that is gross profit.
Orders The total number of orders placed.
Revenue The total income generated from sales.
Units sold The total number of products sold.
Video Plays at 100% rate The percentage of times your video was played to 100% of its length.
Plays at 25% rate The percentage of times your video was played to 25% of its length.
Plays at 50% rate The percentage of times your video was played to 50% of its length.
Plays at 75% rate The percentage of times your video was played to 75% of its length.
Video view rate The number of views your video ad receives divided by the number of times it's shown.
Video views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Descriptive name A user-friendly name for the account.
Time zone The time zone of the account.
Ad group criterion Approval status The approval status of the criterion (e.g., approved, disapproved).
Criterion ID The unique identifier for the criterion.
Effective CPC bid source The source of the effective CPC bid (e.g., ad group, criterion).
Final URL suffix A suffix appended to the final URL of your ads.
Final URLs The landing page URLs for your ads.
Final mobile URLs The mobile-specific landing page URLs for your ads.
Keyword match type The match type of the keyword (e.g., exact, phrase, broad).
Keyword text The text of the keyword.
Negative criterion Indicates if the criterion is a negative criterion.
Status The status of the criterion (e.g., enabled, paused, removed).
System serving status The serving status of the criterion (e.g., eligible, rarely served).
Topic constant The topic of the placement.
Tracking URL template The URL template for tracking clicks on your ad.
URL custom parameters Custom parameters for your URLs.
Ad group Ad group Id The unique identifier for the ad group.
Ad group base The base ad group from which this ad group was created.
Ad group name The name of the ad group.
Ad group status The status of the ad group (e.g., enabled, paused, removed).
Campaign Base campaign The original campaign from which a draft or experiment was created.
Bidding strategy The bidding strategy used by the campaign.
Bidding strategy type The type of bidding strategy (e.g., Manual CPC, Target CPA).
Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Manual CPC enhanced CPC enabled Indicates if Enhanced CPC is enabled for a Manual CPC bidding strategy.
Percent CPC enhanced CPC enabled Indicates if Enhanced CPC is enabled for a Percent CPC bidding strategy.
Engagement Interaction event types The types of interactions that are counted (e.g., clicks, views).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Ad group performance

Ad Group Performance - Metrics & Dimensions
Metrics
Group Name Description
Ad group CPC bid The default maximum cost-per-click bid for the ad group.
CPM bid The default maximum cost-per-thousand-impressions bid for the ad group.
CPV bid The default maximum cost-per-view bid for the ad group.
Target CPA The target cost-per-acquisition (CPA) for the ad group.
Target ROAS The target return on ad spend (ROAS) for the ad group.
Budget Search budget lost absolute top impression share The percentage of impressions you lost in the absolute top location of Google's search results due to an insufficient budget.
Search budget lost top impression share The percentage of impressions you lost in the top location of Google's search results due to an insufficient budget.
Clicks Active view CTR The percentage of viewable impressions that resulted in a click.
CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Relative CTR Your click-through rate compared to the average CTR of all advertisers on the same websites.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Current model attributed conversions The number of conversions attributed to your ads using your selected attribution model.
Current model attributed conversions value The value of conversions attributed to your ads using your selected attribution model.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
Value per current model attributed conversion The value of conversions attributed by your current model, divided by the number of such conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Active view CPM The cost per thousand viewable impressions.
Active view measurable cost The cost of impressions that were measurable for viewability.
Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
CPE Cost-per-engagement, the average amount you pay for each engagement with your ad.
CPM Cost-per-thousand-impressions, the average amount you pay for one thousand views of your ad.
CPV Cost-per-view, the average amount you pay for each view of your video ad.
Cost per conversion The average cost for each conversion.
Cost per current model attributed conversion The average cost for each conversion attributed by your current model.
Cross sell Cost of goods sold The total cost of the products sold as a result of your ads.
Gross profit The total revenue from sales minus the cost of goods sold.
Revenue The total income generated from sales as a result of your ads.
Units sold The total number of products sold as a result of your ads.
Engagement Average time on site The average duration of a session on your website.
Interaction rate The rate at which users interact with your ad.
Interactions The number of times users interacted with your ad.
Gmail Gmail forwards The number of times your Gmail ad was forwarded.
Gmail saves The number of times your Gmail ad was saved.
Gmail secondary clicks The number of clicks on links within your expanded Gmail ad.
Lead Cost of goods sold The total cost associated with generating a lead.
Gross profit The profit generated from leads.
Revenue The total income generated from sales as a result of your ads.
Units sold The number of leads that converted into sales.
Performance Absolute top impression percentage The percentage of your impressions that are shown as the very first ad above the organic search results.
Active view impressions The number of impressions that were considered viewable.
Active view measurability The percentage of your ad impressions that were measurable for viewability.
Active view measurable impressions The number of impressions that were measurable for viewability.
Active view viewability The percentage of your measurable ad impressions that were viewable.
Average page views The average number of pages viewed during a session on your website.
Bounce rate The percentage of single-page sessions in which there was no interaction with the page.
Clicks The number of times your ad was clicked.
Content impression share The percentage of impressions you received on the Display Network divided by the estimated number of impressions you were eligible to receive.
Content rank lost impression share The percentage of time your ads weren't shown on the Display Network due to poor ad rank.
Engagement rate The percentage of users who engaged with your ad.
Engagements The number of times a user interacted with your ad.
Impressions The number of times your ad was shown.
Percent new visitors The percentage of sessions that were from new visitors.
Search absolute top impression share The percentage of your impressions that are shown as the very first ad above the organic search results.
Search exact match impression share The impression share for searches that exactly matched your keywords.
Search impression share The percentage of impressions you received on the Search Network divided by the estimated number of impressions you were eligible to receive.
Top impression percentage The percentage of your ad impressions that are shown anywhere above the organic search results.
Phone Phone calls The number of phone calls received from your ads.
Phone impressions The number of times your phone number was shown in your ad.
Phone through rate The number of phone calls divided by the number of times your phone number was shown.
Sales All new customers LTV The lifetime value of all new customers acquired through your ads.
Average cart size The average number of items in a shopping cart per order.
Average order value The average value of each order.
Cost of goods sold The total cost of the products sold.
Gross profit The total revenue from sales minus the cost of goods sold.
Gross profit margin The percentage of revenue that is gross profit.
New customers LTV The lifetime value of new customers acquired through your ads.
Orders The total number of orders placed.
Video Plays at 100% rate The percentage of times your video was played to 100% of its length.
Plays at 25% rate The percentage of times your video was played to 25% of its length.
Plays at 50% rate The percentage of times your video was played to 50% of its length.
Plays at 75% rate The percentage of times your video was played to 75% of its length.
Video view rate The number of views your video ad receives divided by the number of times it's shown.
Video views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Time zone The time zone of the account.
Ad group Ad group Id The unique identifier for the ad group.
Ad group name The name of the ad group.
Ad group status The status of the ad group (e.g., enabled, paused, removed).
Base The base ad group from which this ad group was created.
Display custom bid dimension The dimension used for custom bids on the Display Network.
Final URL suffix A suffix appended to the final URL of your ads.
Rotation mode The ad rotation setting for the ad group.
Target CPA source The source of the target CPA (e.g., campaign, ad group).
Target ROAS source The source of the target ROAS (e.g., campaign, ad group).
Tracking URL template The URL template for tracking clicks on your ad.
Type The type of ad group (e.g., Search Standard, Display Standard).
URL custom parameters Custom parameters for your URLs.
Campaign Base campaign The original campaign from which a draft or experiment was created.
Bidding strategy The bidding strategy used by the campaign.
Bidding strategy type The type of bidding strategy (e.g., Manual CPC, Target CPA).
Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Manual CPC enhanced CPC enabled Indicates if Enhanced CPC is enabled for a Manual CPC bidding strategy.
Percent CPC enhanced CPC enabled Indicates if Enhanced CPC is enabled for a Percent CPC bidding strategy.
Dimension Ad network type The ad network where your ad was shown (e.g., Search, Display).
Engagement Interaction event types The types of interactions that are counted (e.g., clicks, views).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Ad performance

Ad Performance - Metrics & Dimensions
Metrics
Group Name Description
Clicks Active view CTR The percentage of viewable impressions that resulted in a click.
CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Current model attributed conversions The number of conversions attributed to your ads using your selected attribution model.
Current model attributed conversions value The value of conversions attributed to your ads using your selected attribution model.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
Value per current model attributed conversion The value of conversions attributed by your current model, divided by the number of such conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Active view CPM The cost per thousand viewable impressions.
Active view measurable cost The cost of impressions that were measurable for viewability.
Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
CPE Cost-per-engagement, the average amount you pay for each engagement with your ad.
CPM Cost-per-thousand-impressions, the average amount you pay for one thousand views of your ad.
CPV Cost-per-view, the average amount you pay for each view of your video ad.
Cost per conversion The average cost for each conversion.
Cost per current model attributed conversion The average cost for each conversion attributed by your current model.
Engagement Average time on site The average duration of a session on your website.
Interaction rate The rate at which users interact with your ad.
Interactions The number of times users interacted with your ad.
Gmail Gmail forwards The number of times your Gmail ad was forwarded.
Gmail saves The number of times your Gmail ad was saved.
Gmail secondary clicks The number of clicks on links within your expanded Gmail ad.
Performance Absolute top impression percentage The percentage of your impressions that are shown as the very first ad above the organic search results.
Active view impressions The number of impressions that were considered viewable.
Active view measurability The percentage of your ad impressions that were measurable for viewability.
Active view measurable impressions The number of impressions that were measurable for viewability.
Active view viewability The percentage of your measurable ad impressions that were viewable.
Average page views The average number of pages viewed during a session on your website.
Bounce rate The percentage of single-page sessions in which there was no interaction with the page.
Clicks The number of times your ad was clicked.
Engagement rate The percentage of users who engaged with your ad.
Engagements The number of times a user interacted with your ad.
Impressions The number of times your ad was shown.
Percent new visitors The percentage of sessions that were from new visitors.
Top impression percentage The percentage of your ad impressions that are shown anywhere above the organic search results.
Video Plays at 100% rate The percentage of times your video was played to 100% of its length.
Plays at 25% rate The percentage of times your video was played to 25% of its length.
Plays at 50% rate The percentage of times your video was played to 50% of its length.
Plays at 75% rate The percentage of times your video was played to 75% of its length.
Video view rate The number of views your video ad receives divided by the number of times it's shown.
Video views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Descriptive name A user-friendly name for the account.
Time zone The time zone of the account.
Ad group Ad group Id The unique identifier for the ad group.
Ad group name The name of the ad group.
Ad group status The status of the ad group (e.g., enabled, paused, removed).
Base The base ad group from which this ad group was created.
Ad Action items A list of actionable items for the ad.
Ad Id The unique identifier for the ad.
Ad group resource name The resource name of the ad group this ad belongs to.
Ad name The name of the ad.
Ad policy approval status The approval status of the ad based on policy reviews.
Ad policy review status The review status of the ad's compliance with advertising policies.
Ad policy topic entries The specific policy topics found for the ad.
Ad primary status The primary serving status of the ad.
Ad primary status reasons The reasons for the ad's primary serving status.
Ad resource name The unique resource name of the ad.
Ad status The status of the ad (e.g., enabled, paused, removed).
Ad strength The strength of the ad (e.g., Poor, Average, Good, Excellent).
Ad type The type of the ad (e.g., Text Ad, Image Ad).
Added by google ads Indicates if the ad was added by Google Ads.
Device preference The device preference for the ad (e.g., mobile, desktop).
Display URL The URL displayed in the ad.
Final URL suffix A suffix appended to the final URL of your ads.
Final URLs The landing page URLs for your ads.
Final app URLs The final URLs for app installs.
Final mobile URLs The mobile-specific landing page URLs for your ads.
Labels Custom labels applied to the ad.
App ad Descriptions The description lines for an app ad.
HTML5 media bundles The HTML5 media bundles used in the ad.
Headlines The headline lines for an app ad.
Images The images used in an app ad.
Youtube videos The YouTube videos used in an app ad.
Call ad Business name The name of the business in a call ad.
Call tracked Indicates if call tracking is enabled.
Conversion action The conversion action associated with the call.
Conversion reporting state The state of conversion reporting for the call.
Country code The country code for the phone number.
Description The first description line of the ad.
Description 2 The second description line of the ad.
Disable call conversion Indicates if call conversion is disabled.
Headline 1 The first headline of the ad.
Headline 2 The second headline of the ad.
Phone number The phone number in the ad.
Campaign Base campaign The original campaign from which a draft or experiment was created.
Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Dimension Ad network type The ad network where your ad was shown (e.g., Search, Display).
Engagement Interaction event types The types of interactions that are counted (e.g., clicks, views).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Asset group performance

Asset Group Performance - Metrics & Dimensions
Metrics
Group Name Description
Clicks CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
all_conversions_from_interactions_value_per_interaction The value of all conversions from interactions divided by the number of interactions.
all_conversions_value_per_cost The value of all conversions divided by the total cost.
conversions_from_interactions_value_per_interaction The value of conversions from interactions divided by the number of interactions.
conversions_value_per_cost The value of conversions divided by the total cost.
Cost Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
Cost per conversion The average cost for each conversion.
Engagement Interaction rate The rate at which users interact with your ad.
Interactions The number of times users interacted with your ad.
Performance Clicks The number of times your ad was clicked.
Impressions The number of times your ad was shown.
Sales & Leads average_cart_size The average number of items in a shopping cart per order.
average_order_value_micros The average value of each order, in micros.
cost_of_goods_sold_micros The total cost of the products sold, in micros.
cross_sell_cost_of_goods_sold_micros The cost of goods sold for cross-sell items, in micros.
cross_sell_gross_profit_micros The gross profit from cross-sell items, in micros.
cross_sell_revenue_micros The revenue from cross-sell items, in micros.
cross_sell_units_sold The number of units sold for cross-sell items.
gross_profit_margin The percentage of revenue that is gross profit.
gross_profit_micros The gross profit from sales, in micros.
lead_cost_of_goods_sold_micros The cost of goods sold for leads, in micros.
lead_gross_profit_micros The gross profit from leads, in micros.
lead_revenue_micros The revenue from leads, in micros.
lead_units_sold The number of units sold from leads.
orders The total number of orders.
revenue_micros The total revenue from sales, in micros.
cross_device_conversions_value_micros The value of cross-device conversions, in micros.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Time zone The time zone of the account.
Campaign Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Labels Custom labels applied to the campaign.
campaign_advertising_channel_type The primary advertising channel for the campaign.
campaign_asset_automation_settings The asset automation settings for the campaign.
Asset Group asset_group_ad_strength The overall quality of an asset group, from "Pending" to "Excellent".
asset_group_final_mobile_urls The final mobile URLs for the asset group.
asset_group_final_urls The final URLs for the asset group.
asset_group_id The unique identifier for the asset group.
asset_group_name The name of the asset group.
asset_group_path1 The first path text that appears in the display URL.
asset_group_path2 The second path text that appears in the display URL.
asset_group_primary_status The primary serving status of the asset group.
asset_group_primary_status_reasons The reasons for the asset group's primary serving status.
asset_group_resource_name The resource name of the asset group.
asset_group_status The status of the asset group (e.g., enabled, paused, removed).
Customer customer_status The status of the customer account.
Engagement Interaction event types The types of interactions that are counted (e.g., clicks, views).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.
day_of_week The day of the week (e.g., Monday, Tuesday).
month The month of the year.
quarter The quarter of the year (e.g., Q1, Q2).
week The week of the year.
year The year of the data.

Account performance

Customer Performance - Metrics & Dimensions
Metrics
Group Name Description
Active View active_view_cpm The cost per thousand viewable impressions.
active_view_ctr The percentage of viewable impressions that resulted in a click.
active_view_impressions The number of impressions that were considered viewable.
active_view_measurability The percentage of your ad impressions that were measurable for viewability.
active_view_measurable_cost_micros The cost of impressions that were measurable for viewability, in micros.
active_view_measurable_impressions The number of impressions that were measurable for viewability.
active_view_viewability The percentage of your measurable ad impressions that were viewable.
Clicks CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
Cost per conversion The average cost for each conversion.
average_cpe The average cost-per-engagement.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
invalid_click_rate The percentage of total clicks that were considered invalid.
Engagement Interaction rate The rate at which users interact with your ad.
Interactions The number of times users interacted with your ad.
engagement_rate The percentage of users who engaged with your ad.
engagements The number of times a user interacted with your ad.
Impression Share content_budget_lost_impression_share The percentage of impressions you lost on the Display Network due to an insufficient budget.
content_impression_share The percentage of impressions you received on the Display Network divided by the estimated number of impressions you were eligible to receive.
content_rank_lost_impression_share The percentage of time your ads weren't shown on the Display Network due to poor ad rank.
search_budget_lost_impression_share The percentage of impressions you lost on the Search Network due to an insufficient budget.
search_exact_match_impression_share The impression share for searches that exactly matched your keywords.
search_impression_share The percentage of impressions you received on the Search Network divided by the estimated number of impressions you were eligible to receive.
search_rank_lost_impression_share The percentage of time your ads weren't shown on the Search Network due to poor ad rank.
Performance Clicks The number of times your ad was clicked.
Impressions The number of times your ad was shown.
invalid_clicks The total number of clicks that were considered invalid.
Sales & Leads all_new_customer_lifetime_value The lifetime value of all new customers acquired through your ads.
average_cart_size The average number of items in a shopping cart per order.
average_order_value_micros The average value of each order, in micros.
cost_of_goods_sold_micros The total cost of the products sold, in micros.
cross_sell_cost_of_goods_sold_micros The cost of goods sold for cross-sell items, in micros.
cross_sell_gross_profit_micros The gross profit from cross-sell items, in micros.
cross_sell_revenue_micros The revenue from cross-sell items, in micros.
cross_sell_units_sold The number of units sold for cross-sell items.
gross_profit_margin The percentage of revenue that is gross profit.
gross_profit_micros The gross profit from sales, in micros.
lead_cost_of_goods_sold_micros The cost of goods sold for leads, in micros.
lead_gross_profit_micros The gross profit from leads, in micros.
lead_revenue_micros The revenue from leads, in micros.
lead_units_sold The number of units sold from leads.
new_customer_lifetime_value The lifetime value of new customers acquired through your ads.
orders The total number of orders.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Time zone The time zone of the account.
Customer customer_auto_tagging_enabled Indicates if auto-tagging is enabled for the customer account.
customer_descriptive_name The descriptive name of the customer account.
customer_manager Indicates if the customer account is a manager account.
customer_test_account Indicates if the customer account is a test account.
Engagement Interaction event types The types of interactions that are counted (e.g., clicks, views).
Network ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Ad group audience performance

Ad Group Details - Metrics & Dimensions
Metrics
Group Name Description
Ad Group Criterion ad_group_criterion_bid_modifier The modifier for the bid when the criterion matches.
ad_group_criterion_effective_cpc_bid_micros The effective cost-per-click bid for the ad group criterion, in micros.
ad_group_criterion_effective_cpm_bid_micros The effective cost-per-thousand-impressions bid for the ad group criterion, in micros.
Clicks CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
Cost per conversion The average cost for each conversion.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
Engagement Interaction rate The rate at which users interact with your ad.
Interactions The number of times users interacted with your ad.
Gmail gmail_forwards The number of times your Gmail ad was forwarded.
gmail_saves The number of times your Gmail ad was saved.
gmail_secondary_clicks The number of clicks on links within your expanded Gmail ad.
Performance Clicks The number of times your ad was clicked.
Impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Time zone The time zone of the account.
Ad Group ad_group_base_ad_group The base ad group from which this ad group was created.
ad_group_campaign The campaign this ad group belongs to.
ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
ad_group_targeting_setting.target_restrictions The target restrictions for the ad group.
ad_group_tracking_url_template The tracking URL template for the ad group.
ad_group_url_custom_parameters The custom parameters for the ad group's URLs.
Ad Group Criterion ad_group_criterion_criterion_id The unique identifier for the ad group criterion.
ad_group_criterion_effective_cpc_bid_source The source of the effective CPC bid (e.g., ad group, criterion).
ad_group_criterion_effective_cpm_bid_source The source of the effective CPM bid (e.g., ad group, criterion).
ad_group_criterion_final_mobile_urls The final mobile URLs for the ad group criterion.
ad_group_criterion_final_urls The final URLs for the ad group criterion.
ad_group_criterion_status The status of the ad group criterion.
Campaign campaign_base_campaign The original campaign from which a draft or experiment was created.
campaign_bidding_strategy The bidding strategy used by the campaign.
bidding_strategy_name The name of the bidding strategy.
campaign_bidding_strategy_type The type of bidding strategy (e.g., Manual CPC, Target CPA).
campaign_name The name of the campaign.
Customer customer_descriptive_name The descriptive name of the customer account.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Engagement Interaction event types The types of interactions that are counted (e.g., clicks, views).
Network ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Ad group performance by country

Geographic Performance - Metrics & Dimensions
Metrics
Group Name Description
Clicks CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
CPM Cost-per-thousand-impressions, the average amount you pay for one thousand views of your ad.
CPV Cost-per-view, the average amount you pay for each view of your video ad.
Cost per conversion The average cost for each conversion.
Engagement interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Performance Clicks The number of times your ad was clicked.
Impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Time zone The time zone of the account.
Ad Group ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
Campaign campaign_id The unique identifier for the campaign.
campaign_labels Custom labels applied to the campaign.
campaign_name The name of the campaign.
campaign_status The current status of the campaign (e.g., enabled, paused, removed).
Customer customer_descriptive_name The descriptive name of the customer account.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Engagement interaction_event_types The types of interactions that are counted (e.g., clicks, views).
Geographic geo_target_postal_code The postal code targeted.
geographic_view_country_criterion_id The criterion ID of the targeted country.
geographic_view_location_type The type of location that was targeted.
Network ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Ad group performance by state

Geographic Performance (with State) - Metrics & Dimensions
Metrics
Group Name Description
Clicks CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
CPM Cost-per-thousand-impressions, the average amount you pay for one thousand views of your ad.
CPV Cost-per-view, the average amount you pay for each view of your video ad.
Cost per conversion The average cost for each conversion.
Engagement interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Performance Clicks The number of times your ad was clicked.
Impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Descriptive name A user-friendly name for the account.
Time zone The time zone of the account.
Campaign Advertising channel type The primary advertising channel for the campaign (e.g., Search, Display, Video).
Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Dimension Ad network type The ad network where your ad was shown (e.g., Search, Display).
Engagement interaction_event_types The types of interactions that are counted (e.g., clicks, views).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Geographic geo_target_postal_code The postal code targeted.
geo_target_state The state targeted.
geographic_view_country_criterion_id The criterion ID of the targeted country.
geographic_view_location_type The type of location that was targeted.

Ad group performance by region

Geographic Performance (with Region) - Metrics & Dimensions
Metrics
Group Name Description
Clicks CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
CPM Cost-per-thousand-impressions, the average amount you pay for one thousand views of your ad.
CPV Cost-per-view, the average amount you pay for each view of your video ad.
Cost per conversion The average cost for each conversion.
Engagement interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Performance Clicks The number of times your ad was clicked.
Impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Descriptive name A user-friendly name for the account.
Time zone The time zone of the account.
Campaign Advertising channel type The primary advertising channel for the campaign (e.g., Search, Display, Video).
Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Dimension ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Engagement interaction_event_types The types of interactions that are counted (e.g., clicks, views).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Geographic geo_target_postal_code The postal code targeted.
geo_target_region The region targeted (e.g., state, province).
geographic_view_country_criterion_id The criterion ID of the targeted country.
geographic_view_location_type The type of location that was targeted.

Ad group performance with install conversion

Metrics
Group Name Description
Clicks Active view CTR The percentage of viewable impressions that resulted in a click.
CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Current model attributed conversions The number of conversions attributed to your ads using your selected attribution model.
Current model attributed conversions value The value of conversions attributed to your ads using your selected attribution model.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
Value per current model attributed conversion The value of conversions attributed by your current model, divided by the number of such conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Active view CPM The cost per thousand viewable impressions.
Active view measurable cost The cost of impressions that were measurable for viewability.
Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
CPE Cost-per-engagement, the average amount you pay for each engagement with your ad.
CPM Cost-per-thousand-impressions, the average amount you pay for one thousand views of your ad.
CPV Cost-per-view, the average amount you pay for each view of your video ad.
Cost per conversion The average cost for each conversion.
Cost per current model attributed conversion The average cost for each conversion attributed by your current model.
Engagement Average time on site The average duration of a session on your website.
Interaction rate The rate at which users interact with your ad.
Interactions The number of times users interacted with your ad.
Gmail Gmail forwards The number of times your Gmail ad was forwarded.
Gmail saves The number of times your Gmail ad was saved.
Gmail secondary clicks The number of clicks on links within your expanded Gmail ad.
Performance Absolute top impression percentage The percentage of your impressions that are shown as the very first ad above the organic search results.
Active view impressions The number of impressions that were considered viewable.
Active view measurability The percentage of your ad impressions that were measurable for viewability.
Active view measurable impressions The number of impressions that were measurable for viewability.
Active view viewability The percentage of your measurable ad impressions that were viewable.
Average page views The average number of pages viewed during a session on your website.
Bounce rate The percentage of single-page sessions in which there was no interaction with the page.
Clicks The number of times your ad was clicked.
Engagement rate The percentage of users who engaged with your ad.
Engagements The number of times a user interacted with your ad.
Impressions The number of times your ad was shown.
Percent new visitors The percentage of sessions that were from new visitors.
Top impression percentage The percentage of your ad impressions that are shown anywhere above the organic search results.
Video Plays at 100% rate The percentage of times your video was played to 100% of its length.
Plays at 25% rate The percentage of times your video was played to 25% of its length.
Plays at 50% rate The percentage of times your video was played to 50% of its length.
Plays at 75% rate The percentage of times your video was played to 75% of its length.
Video view rate The number of views your video ad receives divided by the number of times it's shown.
Video views The number of times your video was viewed.
Conversions biddable_app_install_conversions The number of biddable app install conversions.
Conversions biddable_app_post_install_conversions The number of biddable app post-install conversions.
Conversion Value all_conversions_value_per_cost The total value of all conversions divided by the total cost.
Conversion Value conversions_value_per_cost The total value of conversions divided by the total cost.
Cost cost_micros The total cost in micros (one millionth of the currency unit).
Cost average_cpc The average cost-per-click.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Descriptive name A user-friendly name for the account.
Time zone The time zone of the account.
Account Id The unique identifier for the Google Ads account.
Ad group Ad group Id The unique identifier for the ad group.
Ad group name The name of the ad group.
Ad group status The status of the ad group (e.g., enabled, paused, removed).
Base The base ad group from which this ad group was created.
Ad Action items A list of actionable items for the ad.
Ad Id The unique identifier for the ad.
Ad group resource name The resource name of the ad group this ad belongs to.
Ad name The name of the ad.
Ad policy approval status The approval status of the ad based on policy reviews.
Ad policy review status The review status of the ad's compliance with advertising policies.
Ad policy topic entries The specific policy topics found for the ad.
Ad primary status The primary serving status of the ad.
Ad primary status reasons The reasons for the ad's primary serving status.
Ad resource name The unique resource name of the ad.
Ad status The status of the ad (e.g., enabled, paused, removed).
Ad strength The strength of the ad (e.g., Poor, Average, Good, Excellent).
Ad type The type of the ad (e.g., Text Ad, Image Ad).
Added by google ads Indicates if the ad was added by Google Ads.
Device preference The device preference for the ad (e.g., mobile, desktop).
Display URL The URL displayed in the ad.
Final URL suffix A suffix appended to the final URL of your ads.
Final URLs The landing page URLs for your ads.
Final app URLs The final URLs for app installs.
Final mobile URLs The mobile-specific landing page URLs for your ads.
Labels Custom labels applied to the ad.
App ad Descriptions The description lines for an app ad.
HTML5 media bundles The HTML5 media bundles used in the ad.
Headlines The headline lines for an app ad.
Images The images used in an app ad.
Youtube videos The YouTube videos used in an app ad.
Call ad Business name The name of the business in a call ad.
Call tracked Indicates if call tracking is enabled.
Conversion action The conversion action associated with the call.
Conversion reporting state The state of conversion reporting for the call.
Country code The country code for the phone number.
Description The first description line of the ad.
Description 2 The second description line of the ad.
Disable call conversion Indicates if call conversion is disabled.
Headline 1 The first headline of the ad.
Headline 2 The second headline of the ad.
Phone number The phone number in the ad.
Campaign Base campaign The original campaign from which a draft or experiment was created.
Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Dimension Ad network type The ad network where your ad was shown (e.g., Search, Display).
Engagement Interaction event types The types of interactions that are counted (e.g., clicks, views).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.
Record _sdc_record_hash A unique hash for the data record, often used for data deduplication.
Ad Group Ad Details ad_group_ad_action_items Actionable items related to the ad group ad.
ad_group_ad_ad_group The resource name of the ad group that the ad belongs to.
ad_group_ad_ad_strength The strength of the ad in the ad group (e.g., Poor, Average, Good, Excellent).
ad_group_ad_labels Labels associated with the ad group ad.
ad_group_ad_policy_summary.approval_status The policy approval status of the ad within the ad group.
ad_group_ad_policy_summary.policy_topic_entries Specific policy topics identified for the ad group ad.
ad_group_ad_policy_summary.review_status The policy review status of the ad within the ad group.
ad_group_ad_primary_status The primary serving status of the ad group ad.
ad_group_ad_primary_status_reasons Reasons for the primary serving status of the ad group ad.
ad_group_ad_resource_name The resource name of the ad group ad.
ad_group_ad_rotation_mode The ad rotation mode configured for the ad group ad.
ad_group_ad_status The status of the ad group ad (e.g., enabled, paused, removed).
ad_group_audience_setting.use_audience_grouped Indicates if audience targeting is grouped at the ad group level.
Ad Group Settings ad_group_base_ad_group The base ad group for experiments or drafts.
ad_group_campaign The resource name of the campaign the ad group belongs to.
ad_group_cpc_bid_micros The default cost-per-click bid for the ad group in micros.
ad_group_cpm_bid_micros The default cost-per-thousand impressions bid for the ad group in micros.
ad_group_cpv_bid_micros The default cost-per-view bid for the ad group in micros.
ad_group_display_custom_bid_dimension The custom bid dimension for Display Network targeting.
ad_group_effective_cpc_bid_micros The effective CPC bid for the ad group in micros, considering all bid adjustments.
ad_group_effective_target_cpa_micros The effective target CPA for the ad group in micros.
ad_group_effective_target_cpa_source The source of the effective target CPA for the ad group.
ad_group_effective_target_roas The effective target ROAS for the ad group.
ad_group_effective_target_roas_source The source of the effective target ROAS for the ad group.
ad_group_excluded_parent_asset_field_types Types of parent asset fields excluded from the ad group.
ad_group_excluded_parent_asset_set_types Types of parent asset sets excluded from the ad group.
ad_group_final_url_suffix The URL suffix appended to the final URLs of ads in the ad group.
ad_group_fixed_cpm_micros The fixed CPM bid for the ad group in micros.
ad_group_id The unique identifier of the ad group.
ad_group_labels Labels applied to the ad group.
ad_group_name The name of the ad group.
ad_group_optimized_targeting_enabled Indicates if optimized targeting is enabled for the ad group.
ad_group_percent_cpc_bid_micros The percentage CPC bid for the ad group in micros.
ad_group_primary_status The primary status of the ad group.
ad_group_primary_status_reasons Reasons for the primary status of the ad group.
ad_group_resource_name The resource name of the ad group.
ad_group_status The current status of the ad group.
ad_group_target_cpa_micros The target CPA for the ad group in micros.
ad_group_target_cpm_micros The target CPM for the ad group in micros.
ad_group_target_cpv_micros The target CPV for the ad group in micros.
ad_group_target_roas The target ROAS for the ad group.
ad_group_targeting_setting.target_restrictions Targeting restrictions applied to the ad group.
ad_group_tracking_url_template The tracking URL template for the ad group.
ad_group_type The type of ad group (e.g., SEARCH_STANDARD, DISPLAY_STANDARD).
ad_group_url_custom_parameters Custom URL parameters for the ad group.
added_by_google_ads Indicates if the entity was automatically added by Google Ads.
App Ad Details app_ad.descriptions Description lines for the app ad.
app_ad.headlines Headline lines for the app ad.
app_ad.html5_media_bundles HTML5 media bundles used in the app ad.
app_ad.images Images used in the app ad.
app_ad.mandatory_ad_text Mandatory ad text for the app ad.
app_ad.youtube_videos YouTube videos used in the app ad.
app_engagement_ad.descriptions Description lines for the app engagement ad.
app_engagement_ad.headlines Headline lines for the app engagement ad.
app_engagement_ad.images Images used in the app engagement ad.
app_engagement_ad.videos Videos used in the app engagement ad.
app_pre_registration_ad.descriptions Description lines for the app pre-registration ad.
app_pre_registration_ad.headlines Headline lines for the app pre-registration ad.
app_pre_registration_ad.images Images used in the app pre-registration ad.
app_pre_registration_ad.youtube_videos YouTube videos used in the app pre-registration ad.
Asset Details asset_book_on_google_asset Details for a "Book on Google" asset.
asset_call_asset.ad_schedule_targets Ad schedule targets for the call asset.
asset_call_asset.call_conversion_action The conversion action associated with calls from this asset.
asset_call_asset.call_conversion_reporting_state The reporting state of call conversions for this asset.
asset_call_asset.country_code The country code for the phone number in the call asset.
asset_call_asset.phone_number The phone number displayed in the call asset.
asset_call_to_action_asset.call_to_action The call-to-action text for the asset.
asset_callout_asset.ad_schedule_targets Ad schedule targets for the callout asset.
asset_callout_asset.callout_text The text displayed in the callout asset.
asset_callout_asset.end_date The end date for the callout asset.
asset_callout_asset.start_date The start date for the callout asset.
asset_demand_gen_carousel_card_asset.call_to_action_text Call-to-action text for a demand generation carousel card asset.
asset_demand_gen_carousel_card_asset.headline Headline for a demand generation carousel card asset.
asset_demand_gen_carousel_card_asset.marketing_image_asset Marketing image asset for a demand generation carousel card.
asset_demand_gen_carousel_card_asset.portrait_marketing_image_asset Portrait marketing image asset for a demand generation carousel card.
asset_demand_gen_carousel_card_asset.square_marketing_image_asset Square marketing image asset for a demand generation carousel card.
asset_dynamic_custom_asset.android_app_link Android app link for a dynamic custom asset.
asset_dynamic_custom_asset.contextual_keywords Contextual keywords for a dynamic custom asset.
asset_dynamic_custom_asset.formatted_price Formatted price for a dynamic custom asset.
asset_dynamic_custom_asset.formatted_sale_price Formatted sale price for a dynamic custom asset.
asset_dynamic_custom_asset.id ID for a dynamic custom asset.
asset_dynamic_custom_asset.id2 Secondary ID for a dynamic custom asset.
asset_dynamic_custom_asset.image_url Image URL for a dynamic custom asset.
asset_dynamic_custom_asset.ios_app_link iOS app link for a dynamic custom asset.
asset_dynamic_custom_asset.ios_app_store_id iOS App Store ID for a dynamic custom asset.
asset_dynamic_custom_asset.item_address Item address for a dynamic custom asset.
asset_dynamic_custom_asset.item_category Item category for a dynamic custom asset.
asset_dynamic_custom_asset.item_description Item description for a dynamic custom asset.
asset_dynamic_custom_asset.item_subtitle Item subtitle for a dynamic custom asset.
asset_dynamic_custom_asset.item_title Item title for a dynamic custom asset.
asset_dynamic_custom_asset.price Price for a dynamic custom asset.
asset_dynamic_custom_asset.sale_price Sale price for a dynamic custom asset.
asset_dynamic_custom_asset.similar_ids Similar IDs for a dynamic custom asset.
asset_dynamic_education_asset.address Address for a dynamic education asset.
asset_dynamic_education_asset.android_app_link Android app link for a dynamic education asset.
asset_dynamic_education_asset.contextual_keywords Contextual keywords for a dynamic education asset.
asset_dynamic_education_asset.image_url Image URL for a dynamic education asset.
asset_dynamic_education_asset.ios_app_link iOS app link for a dynamic education asset.
asset_dynamic_education_asset.ios_app_store_id iOS App Store ID for a dynamic education asset.
asset_dynamic_education_asset.location_id Location ID for a dynamic education asset.
asset_dynamic_education_asset.program_description Program description for a dynamic education asset.
asset_dynamic_education_asset.program_id Program ID for a dynamic education asset.
asset_dynamic_education_asset.program_name Program name for a dynamic education asset.
asset_dynamic_education_asset.school_name School name for a dynamic education asset.
asset_dynamic_education_asset.similar_program_ids Similar program IDs for a dynamic education asset.
asset_dynamic_education_asset.subject Subject for a dynamic education asset.
asset_dynamic_education_asset.thumbnail_image_url Thumbnail image URL for a dynamic education asset.
asset_dynamic_flights_asset.android_app_link Android app link for a dynamic flights asset.
asset_dynamic_flights_asset.custom_mapping Custom mapping for a dynamic flights asset.
asset_dynamic_flights_asset.destination_id Destination ID for a dynamic flights asset.
asset_dynamic_flights_asset.destination_name Destination name for a dynamic flights asset.
asset_dynamic_flights_asset.flight_description Flight description for a dynamic flights asset.
asset_dynamic_flights_asset.flight_price Flight price for a dynamic flights asset.
asset_dynamic_flights_asset.flight_sale_price Flight sale price for a dynamic flights asset.
asset_dynamic_flights_asset.formatted_price Formatted price for a dynamic flights asset.
asset_dynamic_flights_asset.formatted_sale_price Formatted sale price for a dynamic flights asset.
asset_dynamic_flights_asset.image_url Image URL for a dynamic flights asset.
asset_dynamic_flights_asset.ios_app_link iOS app link for a dynamic flights asset.
asset_dynamic_flights_asset.ios_app_store_id iOS App Store ID for a dynamic flights asset.
asset_dynamic_flights_asset.origin_id Origin ID for a dynamic flights asset.
asset_dynamic_flights_asset.origin_name Origin name for a dynamic flights asset.
asset_dynamic_flights_asset.similar_destination_ids Similar destination IDs for a dynamic flights asset.
asset_dynamic_hotels_and_rentals_asset.address Address for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.android_app_link Android app link for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.category Category for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.contextual_keywords Contextual keywords for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.description Description for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.destination_name Destination name for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.formatted_price Formatted price for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.formatted_sale_price Formatted sale price for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.image_url Image URL for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.ios_app_link iOS app link for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.ios_app_store_id iOS App Store ID for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.price Price for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.property_id Property ID for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.property_name Property name for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.sale_price Sale price for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.similar_property_ids Similar property IDs for a dynamic hotels and rentals asset.
asset_dynamic_hotels_and_rentals_asset.star_rating Star rating for a dynamic hotels and rentals asset.
asset_dynamic_jobs_asset.address Address for a dynamic jobs asset.
asset_dynamic_jobs_asset.android_app_link Android app link for a dynamic jobs asset.
asset_dynamic_jobs_asset.contextual_keywords Contextual keywords for a dynamic jobs asset.
asset_dynamic_jobs_asset.description Description for a dynamic jobs asset.
asset_dynamic_jobs_asset.image_url Image URL for a dynamic jobs asset.
asset_dynamic_jobs_asset.ios_app_link iOS app link for a dynamic jobs asset.
asset_dynamic_jobs_asset.ios_app_store_id iOS App Store ID for a dynamic jobs asset.
asset_dynamic_jobs_asset.job_category Job category for a dynamic jobs asset.
asset_dynamic_jobs_asset.job_id Job ID for a dynamic jobs asset.
asset_dynamic_jobs_asset.job_subtitle Job subtitle for a dynamic jobs asset.
asset_dynamic_jobs_asset.job_title Job title for a dynamic jobs asset.
asset_dynamic_jobs_asset.location_id Location ID for a dynamic jobs asset.
asset_dynamic_jobs_asset.salary Salary for a dynamic jobs asset.
asset_dynamic_jobs_asset.similar_job_ids Similar job IDs for a dynamic jobs asset.
asset_dynamic_local_asset.address Address for a dynamic local asset.
asset_dynamic_local_asset.android_app_link Android app link for a dynamic local asset.
asset_dynamic_local_asset.category Category for a dynamic local asset.
asset_dynamic_local_asset.contextual_keywords Contextual keywords for a dynamic local asset.
asset_dynamic_local_asset.deal_id Deal ID for a dynamic local asset.
asset_dynamic_local_asset.deal_name Deal name for a dynamic local asset.
asset_dynamic_local_asset.description Description for a dynamic local asset.
asset_dynamic_local_asset.formatted_price Formatted price for a dynamic local asset.
asset_dynamic_local_asset.formatted_sale_price Formatted sale price for a dynamic local asset.
asset_dynamic_local_asset.image_url Image URL for a dynamic local asset.
asset_dynamic_local_asset.ios_app_link iOS app link for a dynamic local asset.
asset_dynamic_local_asset.ios_app_store_id iOS App Store ID for a dynamic local asset.
asset_dynamic_local_asset.price Price for a dynamic local asset.
asset_dynamic_local_asset.sale_price Sale price for a dynamic local asset.
asset_dynamic_local_asset.similar_deal_ids Similar deal IDs for a dynamic local asset.
asset_dynamic_local_asset.subtitle Subtitle for a dynamic local asset.
asset_dynamic_real_estate_asset.address Address for a dynamic real estate asset.
asset_dynamic_real_estate_asset.android_app_link Android app link for a dynamic real estate asset.
asset_dynamic_real_estate_asset.city_name City name for a dynamic real estate asset.
asset_dynamic_real_estate_asset.contextual_keywords Contextual keywords for a dynamic real estate asset.
asset_dynamic_real_estate_asset.description Description for a dynamic real estate asset.
asset_dynamic_real_estate_asset.formatted_price Formatted price for a dynamic real estate asset.
asset_dynamic_real_estate_asset.image_url Image URL for a dynamic real estate asset.
asset_dynamic_real_estate_asset.ios_app_link iOS app link for a dynamic real estate asset.
asset_dynamic_real_estate_asset.ios_app_store_id iOS App Store ID for a dynamic real estate asset.
asset_dynamic_real_estate_asset.listing_id Listing ID for a dynamic real estate asset.
asset_dynamic_real_estate_asset.listing_name Listing name for a dynamic real estate asset.
asset_dynamic_real_estate_asset.listing_type Listing type for a dynamic real estate asset.
asset_dynamic_real_estate_asset.price Price for a dynamic real estate asset.
asset_dynamic_real_estate_asset.property_type Property type for a dynamic real estate asset.
asset_dynamic_real_estate_asset.similar_listing_ids Similar listing IDs for a dynamic real estate asset.
asset_dynamic_travel_asset.android_app_link Android app link for a dynamic travel asset.
asset_dynamic_travel_asset.category Category for a dynamic travel asset.
asset_dynamic_travel_asset.contextual_keywords Contextual keywords for a dynamic travel asset.
asset_dynamic_travel_asset.destination_address Destination address for a dynamic travel asset.
asset_dynamic_travel_asset.destination_id Destination ID for a dynamic travel asset.
asset_dynamic_travel_asset.destination_name Destination name for a dynamic travel asset.
asset_dynamic_travel_asset.formatted_price Formatted price for a dynamic travel asset.
asset_dynamic_travel_asset.formatted_sale_price Formatted sale price for a dynamic travel asset.
asset_dynamic_travel_asset.image_url Image URL for a dynamic travel asset.
asset_dynamic_travel_asset.ios_app_link iOS app link for a dynamic travel asset.
asset_dynamic_travel_asset.ios_app_store_id iOS App Store ID for a dynamic travel asset.
asset_dynamic_travel_asset.origin_id Origin ID for a dynamic travel asset.
asset_dynamic_travel_asset.origin_name Origin name for a dynamic travel asset.
asset_dynamic_travel_asset.price Price for a dynamic travel asset.
asset_dynamic_travel_asset.sale_price Sale price for a dynamic travel asset.
asset_dynamic_travel_asset.similar_destination_ids Similar destination IDs for a dynamic travel asset.
asset_dynamic_travel_asset.title Title for a dynamic travel asset.
asset_field_type_policy_summaries Policy summaries based on asset field types.
asset_final_mobile_urls The final mobile URLs for the asset.
asset_final_url_suffix The URL suffix appended to the final URLs of the asset.
asset_final_urls The final URLs for the asset.
asset_hotel_callout_asset.language_code Language code for a hotel callout asset.
asset_hotel_callout_asset.text Text content of a hotel callout asset.
asset_hotel_property_asset.hotel_address Address of the hotel property asset.
asset_hotel_property_asset.hotel_name Name of the hotel property asset.
asset_hotel_property_asset.place_id Place ID for the hotel property asset.
asset_id The unique identifier for the asset.
asset_image_asset.file_size File size of the image asset in bytes.
asset_image_asset.full_size.height_pixels Height in pixels of the full-size image asset.
asset_image_asset.full_size.url URL of the full-size image asset.
asset_image_asset.full_size.width_pixels Width in pixels of the full-size image asset.
asset_image_asset.mime_type MIME type of the image asset.
asset_lead_form_asset.background_image_asset Background image asset for a lead form.
asset_lead_form_asset.business_name Business name for the lead form asset.
asset_lead_form_asset.call_to_action_description Call-to-action description for the lead form asset.
asset_lead_form_asset.call_to_action_type Type of call-to-action for the lead form asset.
asset_lead_form_asset.custom_disclosure Custom disclosure text for the lead form asset.
asset_lead_form_asset.custom_question_fields Custom question fields for the lead form asset.
asset_lead_form_asset.delivery_methods Delivery methods for leads from the lead form asset.
asset_lead_form_asset.description Description for the lead form asset.
asset_lead_form_asset.desired_intent Desired intent for the lead form asset.
asset_lead_form_asset.fields Fields included in the lead form asset.
asset_lead_form_asset.headline Headline for the lead form asset.
asset_lead_form_asset.post_submit_call_to_action_type Post-submit call-to-action type for the lead form asset.
asset_lead_form_asset.post_submit_description Post-submit description for the lead form asset.
asset_lead_form_asset.post_submit_headline Post-submit headline for the lead form asset.
asset_lead_form_asset.privacy_policy_url Privacy policy URL for the lead form asset.
asset_location_asset.business_profile_locations Business profile locations linked to the location asset.
asset_location_asset.location_ownership_type Ownership type of the location asset.
asset_location_asset.place_id Place ID for the location asset.
asset_mobile_app_asset.app_id App ID for the mobile app asset.
asset_mobile_app_asset.app_store App store where the mobile app is available.
asset_mobile_app_asset.end_date End date for the mobile app asset.
asset_mobile_app_asset.link_text Link text for the mobile app asset.
asset_mobile_app_asset.start_date Start date for the mobile app asset.
asset_name Name of the asset.
asset_page_feed_asset.labels Labels for the page feed asset.
asset_page_feed_asset.page_url Page URL for the page feed asset.
asset_policy_summary.approval_status Policy approval status of the asset.
asset_policy_summary.policy_topic_entries Specific policy topics identified for the asset.
asset_policy_summary.review_status Policy review status of the asset.
asset_price_asset.language_code Language code for the price asset.
asset_price_asset.price_offerings Price offerings within the price asset.
asset_price_asset.price_qualifier Price qualifier for the price asset (e.g., "From", "Up to").
asset_price_asset.type Type of the price asset (e.g., "Services", "Products").
asset_promotion_asset.ad_schedule_targets Ad schedule targets for the promotion asset.
asset_promotion_asset.discount_modifier Discount modifier for the promotion asset (e.g., "Up to").
asset_promotion_asset.end_date End date for the promotion asset.
asset_promotion_asset.language_code Language code for the promotion asset.
asset_promotion_asset.money_amount_off.amount_micros Monetary amount off the promotion in micros.
asset_promotion_asset.money_amount_off.currency_code Currency code for the monetary amount off.
asset_promotion_asset.occasion Occasion for the promotion (e.g., "Black Friday", "Christmas").
asset_promotion_asset.orders_over_amount.amount_micros Minimum order amount for the promotion in micros.
asset_promotion_asset.orders_over_amount.currency_code Currency code for the minimum order amount.
asset_promotion_asset.percent_off Percentage off for the promotion.
asset_promotion_asset.promotion_code Promotion code for the promotion asset.
asset_promotion_asset.promotion_target Target of the promotion (e.g., "Product X").
asset_promotion_asset.redemption_end_date Redemption end date for the promotion asset.
asset_promotion_asset.redemption_start_date Redemption start date for the promotion asset.
asset_promotion_asset.start_date Start date for the promotion asset.
asset_resource_name The resource name of the asset.
asset_sitelink_asset.ad_schedule_targets Ad schedule targets for the sitelink asset.
asset_sitelink_asset.description1 First description line for the sitelink asset.
asset_sitelink_asset.description2 Second description line for the sitelink asset.
asset_sitelink_asset.end_date End date for the sitelink asset.
asset_sitelink_asset.link_text Link text for the sitelink asset.
asset_sitelink_asset.start_date Start date for the sitelink asset.
asset_source Source of the asset (e.g., "EXTERNAL_ASSET", "AUTO_GENERATED").
asset_structured_snippet_asset.header Header for the structured snippet asset.
asset_structured_snippet_asset.values Values listed under the structured snippet header.
asset_text_asset.text Text content of the text asset.
asset_tracking_url_template Tracking URL template for the asset.
asset_type Type of the asset (e.g., "SITELINK", "CALLOUT").
asset_url_custom_parameters Custom URL parameters for the asset.
asset_youtube_video_asset.youtube_video_id YouTube video ID for the YouTube video asset.
asset_youtube_video_asset.youtube_video_title Title of the YouTube video for the YouTube video asset.
Call Ad Details call_ad.business_name Business name displayed in the call ad.
call_ad.call_tracked Indicates if call tracking is enabled for the call ad.
call_ad.conversion_action The conversion action associated with the call ad.
call_ad.conversion_reporting_state The conversion reporting state for the call ad.
call_ad.country_code Country code for the phone number in the call ad.
call_ad.description1 First description line of the call ad.
call_ad.description2 Second description line of the call ad.
call_ad.disable_call_conversion Indicates if call conversion is disabled for the call ad.
call_ad.headline1 First headline of the call ad.
call_ad.headline2 Second headline of the call ad.
call_ad.path1 First path component for the display URL of the call ad.
call_ad.path2 Second path component for the display URL of the call ad.
call_ad.phone_number Phone number displayed in the call ad.
call_ad.phone_number_verification_url URL used for verifying the phone number in the call ad.
Campaign Details campaign_accessible_bidding_strategy The resource name of an accessible bidding strategy associated with the campaign.
campaign_ad_serving_optimization_status Status of ad serving optimization for the campaign.
campaign_advertising_channel_sub_type Sub-type of the advertising channel for the campaign.
campaign_advertising_channel_type Type of the advertising channel for the campaign (e.g., SEARCH, DISPLAY).
campaign_app_campaign_setting.app_id App ID for app campaigns.
campaign_app_campaign_setting.app_store App store for app campaigns.
campaign_app_campaign_setting.bidding_strategy_goal_type Goal type of the bidding strategy for app campaigns.
campaign_asset_automation_settings Settings for asset automation in the campaign.
campaign_audience_setting.use_audience_grouped Indicates if audience targeting is grouped at the campaign level.
campaign_base_campaign The base campaign from which this campaign (e.g., experiment, draft) was created.
campaign_bidding_strategy The resource name of the bidding strategy used by the campaign.
campaign_bidding_strategy_system_status System status of the campaign's bidding strategy.
campaign_bidding_strategy_type The type of bidding strategy used by the campaign.
campaign_campaign_budget The resource name of the campaign budget associated with the campaign.
campaign_campaign_group The resource name of the campaign group this campaign belongs to.
campaign_commission.commission_rate_micros Commission rate for the campaign in micros.
campaign_demand_gen_campaign_settings.upgraded_targeting Indicates if upgraded targeting is enabled for demand generation campaigns.
campaign_dynamic_search_ads_setting.domain_name Domain name for dynamic search ads settings.
campaign_dynamic_search_ads_setting.feeds Feeds used for dynamic search ads settings.
campaign_dynamic_search_ads_setting.language_code Language code for dynamic search ads settings.
campaign_dynamic_search_ads_setting.use_supplied_urls_only Indicates if only supplied URLs are used for dynamic search ads.
campaign_end_date The end date of the campaign.
campaign_excluded_parent_asset_field_types Types of parent asset fields excluded from the campaign.
campaign_excluded_parent_asset_set_types Types of parent asset sets excluded from the campaign.
campaign_experiment_type Type of campaign experiment.
campaign_final_url_suffix The URL suffix appended to the final URLs of ads in the campaign.
campaign_fixed_cpm.goal The goal for Fixed CPM campaigns.
campaign_fixed_cpm.target_frequency_info.target_count Target frequency count for Fixed CPM campaigns.
campaign_fixed_cpm.target_frequency_info.time_unit Time unit for the target frequency in Fixed CPM campaigns.
campaign_frequency_caps Frequency caps applied to the campaign.
campaign_geo_target_type_setting.negative_geo_target_type Type of negative geo targeting for the campaign.
campaign_geo_target_type_setting.positive_geo_target_type Type of positive geo targeting for the campaign.
campaign_hotel_property_asset_set The hotel property asset set associated with the campaign.
campaign_hotel_setting.hotel_center_id Hotel Center ID for hotel campaigns.
campaign_id The unique identifier for the campaign.
campaign_keyword_match_type The keyword match type setting for the campaign.
campaign_labels Labels applied to the campaign.
campaign_listing_type The listing type for shopping campaigns.
campaign_local_campaign_setting.location_source_type Source type for locations in local campaigns.
campaign_local_services_campaign_settings.category_bids Category bids for local services campaigns.
campaign_manual_cpa Indicates if manual CPA bidding is enabled for the campaign.
campaign_manual_cpc.enhanced_cpc_enabled Indicates if Enhanced CPC is enabled for manual CPC campaigns.
campaign_manual_cpm Indicates if manual CPM bidding is enabled for the campaign.
campaign_manual_cpv Indicates if manual CPV bidding is enabled for the campaign.
campaign_maximize_conversion_value.target_roas Target ROAS for Maximize Conversion Value bidding strategy.
campaign_maximize_conversions.target_cpa_micros Target CPA in micros for Maximize Conversions bidding strategy.
campaign_name The name of the campaign.
campaign_network_settings.target_content_network Indicates if the campaign targets the Display Network.
campaign_network_settings.target_Google Search Indicates if the campaign targets Google Search.
campaign_network_settings.target_google_tv_network Indicates if the campaign targets the Google TV Network.
campaign_network_settings.target_partner_search_network Indicates if the campaign targets search partners.
campaign_network_settings.target_search_network Indicates if the campaign targets the Search Network.
campaign_network_settings.target_youtube Indicates if the campaign targets YouTube.
campaign_optimization_goal_setting.optimization_goal_types Optimization goal types for the campaign.
campaign_optimization_score The optimization score of the campaign.
campaign_payment_mode The payment mode for the campaign (e.g., CLICKS, CONVERSION_VALUE).
campaign_percent_cpc.cpc_bid_ceiling_micros CPC bid ceiling in micros for Percent CPC bidding strategy.
campaign_percent_cpc.enhanced_cpc_enabled Indicates if Enhanced CPC is enabled for Percent CPC campaigns.
campaign_performance_max_upgrade.performance_max_campaign The resource name of the Performance Max campaign resulting from an upgrade.
campaign_performance_max_upgrade.pre_upgrade_campaign The resource name of the campaign before it was upgraded to Performance Max.
campaign_performance_max_upgrade.status Status of the Performance Max upgrade.
campaign_primary_status The primary status of the campaign.
campaign_primary_status_reasons Reasons for the primary status of the campaign.
campaign_real_time_bidding_setting.opt_in Indicates if real-time bidding is opted in for the campaign.
campaign_resource_name The resource name of the campaign.
campaign_selective_optimization.conversion_actions Conversion actions selected for optimization in the campaign.
campaign_serving_status The serving status of the campaign (e.g., SERVING, NONE).
campaign_shopping_setting.advertising_partner_ids Advertising partner IDs for shopping campaigns.
campaign_shopping_setting.campaign_priority Priority of the shopping campaign (e.g., HIGH, MEDIUM, LOW).
campaign_shopping_setting.disable_product_feed Indicates if the product feed is disabled for the shopping campaign.
campaign_shopping_setting.enable_local Indicates if local products are enabled for the shopping campaign.
campaign_shopping_setting.feed_label Feed label for the shopping campaign.
campaign_shopping_setting.merchant_id Merchant ID for the shopping campaign.
campaign_shopping_setting.use_vehicle_inventory Indicates if vehicle inventory is used for the shopping campaign.
campaign_start_date The start date of the campaign.
campaign_status The current status of the campaign.
campaign_target_cpa.cpc_bid_ceiling_micros CPC bid ceiling in micros for Target CPA bidding strategy.
campaign_target_cpa.cpc_bid_floor_micros CPC bid floor in micros for Target CPA bidding strategy.
campaign_target_cpa.target_cpa_micros Target CPA for the campaign in micros.
campaign_target_cpm.target_frequency_goal.target_count Target frequency goal count for Target CPM campaigns.
campaign_target_cpm.target_frequency_goal.time_unit Time unit for the target frequency goal in Target CPM campaigns.
campaign_target_cpv Target CPV for the campaign.
campaign_target_impression_share.cpc_bid_ceiling_micros CPC bid ceiling in micros for Target Impression Share bidding strategy.
campaign_target_impression_share.location Location target for Target Impression Share bidding strategy.
campaign_target_impression_share.location_fraction_micros Location fraction in micros for Target Impression Share bidding strategy.
campaign_target_roas.cpc_bid_ceiling_micros CPC bid ceiling in micros for Target ROAS bidding strategy.
campaign_target_roas.cpc_bid_floor_micros CPC bid floor in micros for Target ROAS bidding strategy.
campaign_target_roas.target_roas Target ROAS for the campaign.
campaign_target_spend.cpc_bid_ceiling_micros CPC bid ceiling in micros for Target Spend bidding strategy.
campaign_target_spend.target_spend_micros Target spend for the campaign in micros.
campaign_targeting_setting.target_restrictions Targeting restrictions applied to the campaign.
campaign_tracking_setting.tracking_url Tracking URL for the campaign.
campaign_tracking_url_template Tracking URL template for the campaign.
campaign_travel_campaign_settings.travel_account_id Travel account ID for travel campaigns.
campaign_url_custom_parameters Custom URL parameters for the campaign.
campaign_url_expansion_opt_out Indicates if URL expansion is opted out for the campaign.
campaign_vanity_pharma.vanity_pharma_display_url_mode Vanity pharma display URL mode for the campaign.
campaign_vanity_pharma.vanity_pharma_text Vanity pharma text for the campaign.
campaign_video_brand_safety_suitability Video brand safety suitability setting for the campaign.
campaign_video_campaign_settings.video_ad_inventory_control.allow_in_feed Indicates if in-feed video ads are allowed in the campaign's video ad inventory control.
campaign_video_campaign_settings.video_ad_inventory_control.allow_in_stream Indicates if in-stream video ads are allowed in the campaign's video ad inventory control.
campaign_video_campaign_settings.video_ad_inventory_control.allow_shorts Indicates if YouTube Shorts video ads are allowed in the campaign's video ad inventory control.
Customer Data customer_auto_tagging_enabled Indicates if auto-tagging is enabled for the customer.
customer_call_reporting_setting.call_conversion_action The conversion action used for call reporting.
customer_call_reporting_setting.call_conversion_reporting_enabled Indicates if call conversion reporting is enabled for the customer.
customer_call_reporting_setting.call_reporting_enabled Indicates if call reporting is enabled for the customer.
customer_conversion_tracking_setting.accepted_customer_data_terms Indicates if the customer has accepted data terms for conversion tracking.
customer_conversion_tracking_setting.conversion_tracking_id The conversion tracking ID for the customer.
customer_conversion_tracking_setting.conversion_tracking_status The status of conversion tracking for the customer.
customer_conversion_tracking_setting.cross_account_conversion_tracking_id The cross-account conversion tracking ID for the customer.
customer_conversion_tracking_setting.enhanced_conversions_for_leads_enabled Indicates if enhanced conversions for leads are enabled for the customer.
customer_conversion_tracking_setting.google_ads_conversion_customer The Google Ads customer associated with conversion tracking.
customer_currency_code The currency code of the customer's account.
customer_customer_agreement_setting.accepted_lead_form_terms Indicates if the customer has accepted lead form terms in their agreement settings.
customer_descriptive_name The descriptive name of the customer account.
customer_final_url_suffix The URL suffix appended to final URLs at the customer level.
customer_has_partners_badge Indicates if the customer has a Google Partners badge.
customer_id The unique identifier for the customer account.
customer_image_asset_auto_migration_done Indicates if image asset auto-migration is complete for the customer.
customer_image_asset_auto_migration_done_date_time Date and time when image asset auto-migration was completed.
customer_local_services_settings.granular_insurance_statuses Granular insurance statuses for local services settings.
customer_local_services_settings.granular_license_statuses Granular license statuses for local services settings.
customer_location_asset_auto_migration_done Indicates if location asset auto-migration is complete for the customer.
customer_location_asset_auto_migration_done_date_time Date and time when location asset auto-migration was completed.
customer_manager Indicates if the customer is a manager account.
customer_optimization_score The optimization score for the customer account.
customer_optimization_score_weight The weight of the optimization score for the customer.
customer_pay_per_conversion_eligibility_failure_reasons Reasons why pay-per-conversion eligibility failed for the customer.
customer_remarketing_setting.google_global_site_tag The Google Global Site Tag for remarketing settings.
customer_resource_name The resource name of the customer account.
customer_status The status of the customer account.
customer_test_account Indicates if the customer account is a test account.
customer_time_zone The time zone of the customer's account.
customer_tracking_url_template The tracking URL template for the customer.
customer_video_brand_safety_suitability Video brand safety suitability setting for the customer.
Demand Gen Ads demand_gen_carousel_ad.business_name Business name for the demand generation carousel ad.
demand_gen_carousel_ad.call_to_action_text Call-to-action text for the demand generation carousel ad.
demand_gen_carousel_ad.carousel_cards Carousel cards used in the demand generation carousel ad.
demand_gen_carousel_ad.description Description for the demand generation carousel ad.
demand_gen_carousel_ad.headline Headline for the demand generation carousel ad.
demand_gen_carousel_ad.logo_image Logo image for the demand generation carousel ad.
demand_gen_multi_asset_ad.business_name Business name for the demand generation multi-asset ad.
demand_gen_multi_asset_ad.call_to_action_text Call-to-action text for the demand generation multi-asset ad.
demand_gen_multi_asset_ad.descriptions Description lines for the demand generation multi-asset ad.
demand_gen_multi_asset_ad.headlines Headline lines for the demand generation multi-asset ad.
demand_gen_multi_asset_ad.lead_form_only Indicates if the demand generation multi-asset ad is lead form only.
demand_gen_multi_asset_ad.logo_images Logo images for the demand generation multi-asset ad.
demand_gen_multi_asset_ad.marketing_images Marketing images for the demand generation multi-asset ad.
demand_gen_multi_asset_ad.portrait_marketing_images Portrait marketing images for the demand generation multi-asset ad.
demand_gen_multi_asset_ad.square_marketing_images Square marketing images for the demand generation multi-asset ad.
demand_gen_product_ad.breadcrumb1 First breadcrumb for the demand generation product ad.
demand_gen_product_ad.breadcrumb2 Second breadcrumb for the demand generation product ad.
demand_gen_product_ad.business_name Business name for the demand generation product ad.
demand_gen_product_ad.call_to_action Call-to-action for the demand generation product ad.
demand_gen_product_ad.description Description for the demand generation product ad.
demand_gen_product_ad.headline Headline for the demand generation product ad.
demand_gen_product_ad.logo_image Logo image for the demand generation product ad.
demand_gen_video_responsive_ad.breadcrumb1 First breadcrumb for the demand generation video responsive ad.
demand_gen_video_responsive_ad.breadcrumb2 Second breadcrumb for the demand generation video responsive ad.
demand_gen_video_responsive_ad.business_name Business name for the demand generation video responsive ad.
demand_gen_video_responsive_ad.call_to_actions Call-to-actions for the demand generation video responsive ad.
demand_gen_video_responsive_ad.descriptions Description lines for the demand generation video responsive ad.
demand_gen_video_responsive_ad.headlines Headline lines for the demand generation video responsive ad.
demand_gen_video_responsive_ad.logo_images Logo images for the demand generation video responsive ad.
demand_gen_video_responsive_ad.long_headlines Long headline lines for the demand generation video responsive ad.
demand_gen_video_responsive_ad.videos Videos used in the demand generation video responsive ad.
Display Ads display_upload_ad.display_upload_product_type Product type for display upload ads.
display_upload_ad.media_bundle Media bundle used for display upload ads.
display_url The URL displayed in the ad.
Expanded Ads expanded_dynamic_search_ad.description Description for the expanded dynamic search ad.
expanded_dynamic_search_ad.description2 Second description for the expanded dynamic search ad.
expanded_text_ad.description Description for the expanded text ad.
expanded_text_ad.description2 Second description for the expanded text ad.
expanded_text_ad.headline_part1 First headline part for the expanded text ad.
expanded_text_ad.headline_part2 Second headline part for the expanded text ad.
expanded_text_ad.headline_part3 Third headline part for the expanded text ad.
expanded_text_ad.path1 First path component for the display URL of the expanded text ad.
expanded_text_ad.path2 Second path component for the display URL of the expanded text ad.
Final URLs final_app_urls The final URLs for app installs.
final_mobile_urls The mobile-specific landing page URLs for your ads.
final_url_suffix A suffix appended to the final URL of your ads.
final_urls The landing page URLs for your ads.
Hotel Ad hotel_ad Details specific to a hotel ad.
ID id The unique identifier of the entity.
Image Ad Details image_ad.image_asset.asset The resource name of the image asset used in the image ad.
image_ad.image_url URL of the image used in the image ad.
image_ad.mime_type MIME type of the image in the image ad.
image_ad.name Name of the image ad.
image_ad.pixel_height Height in pixels of the image in the image ad.
image_ad.pixel_width Width in pixels of the image in the image ad.
image_ad.preview_image_url URL of the preview image for the image ad.
image_ad.preview_pixel_height Height in pixels of the preview image for the image ad.
image_ad.preview_pixel_width Width in pixels of the preview image for the image ad.
Legacy App Install Ad legacy_app_install_ad Details specific to a legacy app install ad.
Legacy Responsive Display Ad legacy_responsive_display_ad.accent_color Accent color for the legacy responsive display ad.
legacy_responsive_display_ad.allow_flexible_color Indicates if flexible color is allowed for the legacy responsive display ad.
legacy_responsive_display_ad.business_name Business name for the legacy responsive display ad.
legacy_responsive_display_ad.call_to_action_text Call-to-action text for the legacy responsive display ad.
legacy_responsive_display_ad.description Description for the legacy responsive display ad.
legacy_responsive_display_ad.format_setting Format setting for the legacy responsive display ad.
legacy_responsive_display_ad.logo_image Logo image for the legacy responsive display ad.
legacy_responsive_display_ad.long_headline Long headline for the legacy responsive display ad.
legacy_responsive_display_ad.main_color Main color for the legacy responsive display ad.
legacy_responsive_display_ad.marketing_image Marketing image for the legacy responsive display ad.
legacy_responsive_display_ad.price_prefix Price prefix for the legacy responsive display ad.
legacy_responsive_display_ad.promo_text Promotional text for the legacy responsive display ad.
legacy_responsive_display_ad.short_headline Short headline for the legacy responsive display ad.
legacy_responsive_display_ad.square_logo_image Square logo image for the legacy responsive display ad.
legacy_responsive_display_ad.square_marketing_image Square marketing image for the legacy responsive display ad.
Local Ad Details local_ad.call_to_actions Call-to-actions for the local ad.
local_ad.descriptions Description lines for the local ad.
local_ad.headlines Headline lines for the local ad.
local_ad.logo_images Logo images for the local ad.
local_ad.marketing_images Marketing images for the local ad.
local_ad.path1 First path component for the display URL of the local ad.
local_ad.path2 Second path component for the display URL of the local ad.
local_ad.videos Videos used in the local ad.
Name name The name of the entity.
Resource resource_name The resource name of the entity, a unique identifier.
Responsive Display Ad responsive_display_ad.accent_color Accent color for the responsive display ad.
responsive_display_ad.allow_flexible_color Indicates if flexible color is allowed for the responsive display ad.
responsive_display_ad.business_name Business name for the responsive display ad.
responsive_display_ad.call_to_action_text Call-to-action text for the responsive display ad.
responsive_display_ad.control_spec.enable_asset_enhancements Indicates if asset enhancements are enabled for the responsive display ad.
responsive_display_ad.control_spec.enable_autogen_video Indicates if auto-generated video is enabled for the responsive display ad.
responsive_display_ad.descriptions Description lines for the responsive display ad.
responsive_display_ad.format_setting Format setting for the responsive display ad.
responsive_display_ad.headlines Headline lines for the responsive display ad.
responsive_display_ad.logo_images Logo images for the responsive display ad.
responsive_display_ad.long_headline Long headline for the responsive display ad.
responsive_display_ad.main_color Main color for the responsive display ad.
responsive_display_ad.marketing_images Marketing images for the responsive display ad.
responsive_display_ad.price_prefix Price prefix for the responsive display ad.
responsive_display_ad.promo_text Promotional text for the responsive display ad.
responsive_display_ad.square_logo_images Square logo images for the responsive display ad.
responsive_display_ad.square_marketing_images Square marketing images for the responsive display ad.
responsive_display_ad.youtube_videos YouTube videos used in the responsive display ad.
Responsive Search Ad responsive_search_ad.descriptions Description lines for the responsive search ad.
responsive_search_ad.headlines Headline lines for the responsive search ad.
responsive_search_ad.path1 First path component for the display URL of the responsive search ad.
responsive_search_ad.path2 Second path component for the display URL of the responsive search ad.
Shopping Ad shopping_comparison_listing_ad.headline Headline for the shopping comparison listing ad.
shopping_product_ad Details specific to a shopping product ad.
shopping_smart_ad Details specific to a smart shopping ad.
Smart Campaign Ad smart_campaign_ad.descriptions Description lines for the smart campaign ad.
smart_campaign_ad.headlines Headline lines for the smart campaign ad.
System Managed Resource system_managed_resource_source The source of a system-managed resource.
Text Ad text_ad.description1 First description line for the text ad.
text_ad.description2 Second description line for the text ad.
text_ad.headline Headline for the text ad.
Tracking tracking_url_template The URL template used for tracking.
Travel Ad travel_ad Details specific to a travel ad.
Type type The type of the entity.
URL Details url_collections Collections of URLs associated with the entity.
url_custom_parameters Custom parameters appended to URLs.
Video Ad Details video_ad.bumper.action_button_label Action button label for a bumper video ad.
video_ad.bumper.action_headline Action headline for a bumper video ad.
video_ad.bumper.companion_banner.asset Companion banner asset for a bumper video ad.
video_ad.in_feed.description1 First description line for an in-feed video ad.
video_ad.in_feed.description2 Second description line for an in-feed video ad.
video_ad.in_feed.headline Headline for an in-feed video ad.
video_ad.in_feed.thumbnail Thumbnail for an in-feed video ad.
video_ad.in_stream.action_button_label Action button label for an in-stream video ad.
video_ad.in_stream.action_headline Action headline for an in-stream video ad.
video_ad.in_stream.companion_banner.asset Companion banner asset for an in-stream video ad.
video_ad.non_skippable.action_button_label Action button label for a non-skippable video ad.
video_ad.non_skippable.action_headline Action headline for a non-skippable video ad.
video_ad.non_skippable.companion_banner.asset Companion banner asset for a non-skippable video ad.
video_ad.out_stream.description Description for an out-stream video ad.
video_ad.out_stream.headline Headline for an out-stream video ad.
video_ad.video.asset Video asset used in the video ad.
video_responsive_ad.breadcrumb1 First breadcrumb for the video responsive ad.
video_responsive_ad.breadcrumb2 Second breadcrumb for the video responsive ad.
video_responsive_ad.call_to_actions Call-to-actions for the video responsive ad.
video_responsive_ad.companion_banners Companion banners for the video responsive ad.
video_responsive_ad.descriptions Description lines for the video responsive ad.
video_responsive_ad.headlines Headline lines for the video responsive ad.
video_responsive_ad.long_headlines Long headline lines for the video responsive ad.
video_responsive_ad.videos Videos used in the video responsive ad.

Age range performance

Audience Performance Report - Metrics & Dimensions
Metrics
Group Name Description
Active View active_view_cpm The cost per thousand viewable impressions.
active_view_ctr The percentage of viewable impressions that resulted in a click.
active_view_impressions The number of impressions that were considered viewable.
active_view_measurability The percentage of your ad impressions that were measurable for viewability.
active_view_measurable_cost_micros The cost of impressions that were measurable for viewability, in micros.
active_view_measurable_impressions The number of impressions that were measurable for viewability.
active_view_viewability The percentage of your measurable ad impressions that were viewable.
Clicks CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
all_conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
Cost per conversion The average cost for each conversion.
average_cost The average cost of an ad interaction.
average_cpe The average cost-per-engagement.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
Engagement engagement_rate The percentage of users who engaged with your ad.
engagements The number of times a user interacted with your ad.
interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Gmail gmail_forwards The number of times your Gmail ad was forwarded.
gmail_saves The number of times your Gmail ad was saved.
gmail_secondary_clicks The number of clicks on links within your expanded Gmail ad.
Performance Clicks The number of times your ad was clicked.
Impressions The number of times your ad was shown.
Video video_quartile_p100_rate The percentage of times your video was played to 100% of its length.
video_quartile_p25_rate The percentage of times your video was played to 25% of its length.
video_quartile_p50_rate The percentage of times your video was played to 50% of its length.
video_quartile_p75_rate The percentage of times your video was played to 75% of its length.
video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Time zone The time zone of the account.
Ad Group ad_group_base_ad_group The base ad group from which this ad group was created.
ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
ad_group_targeting_setting.target_restrictions The target restrictions for the ad group.
Ad Group Criterion ad_group_criterion_age_range.type The age range of the audience.
ad_group_criterion_bid_modifier The modifier for the bid when the criterion matches.
ad_group_criterion_criterion_id The unique identifier for the ad group criterion.
ad_group_criterion_effective_cpc_bid_micros The effective cost-per-click bid for the ad group criterion, in micros.
ad_group_criterion_effective_cpc_bid_source The source of the effective CPC bid (e.g., ad group, criterion).
ad_group_criterion_effective_cpm_bid_micros The effective cost-per-thousand-impressions bid for the ad group criterion, in micros.
ad_group_criterion_effective_cpm_bid_source The source of the effective CPM bid (e.g., ad group, criterion).
ad_group_criterion_final_mobile_urls The final mobile URLs for the ad group criterion.
ad_group_criterion_final_urls The final URLs for the ad group criterion.
ad_group_criterion_negative Indicates if the criterion is a negative criterion.
ad_group_criterion_status The status of the ad group criterion.
ad_group_criterion_tracking_url_template The tracking URL template for the ad group criterion.
ad_group_criterion_url_custom_parameters Custom parameters for the ad group criterion's URLs.
Campaign campaign_base_campaign The original campaign from which a draft or experiment was created.
campaign_bidding_strategy The bidding strategy used by the campaign.
bidding_strategy_name The name of the bidding strategy.
campaign_bidding_strategy_type The type of bidding strategy (e.g., Manual CPC, Target CPA).
campaign_id The unique identifier for the campaign.
campaign_name The name of the campaign.
campaign_status The current status of the campaign (e.g., enabled, paused, removed).
Customer customer_descriptive_name The descriptive name of the customer account.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Engagement interaction_event_types The types of interactions that are counted (e.g., clicks, views).
Network ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Campaign audience performance

Campaign Audience Performance - Metrics & Dimensions
Metrics
Group Name Description
Clicks CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
Cost per conversion The average cost for each conversion.
average_cost The average cost of an ad interaction.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
Engagement Interaction rate The rate at which users interact with your ad.
Interactions The number of times users interacted with your ad.
Gmail gmail_forwards The number of times your Gmail ad was forwarded.
gmail_saves The number of times your Gmail ad was saved.
gmail_secondary_clicks The number of clicks on links within your expanded Gmail ad.
Performance Clicks The number of times your ad was clicked.
Impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Time zone The time zone of the account.
Campaign Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Labels Custom labels applied to the campaign.
bidding_strategy_name The name of the bidding strategy.
campaign_base_campaign The original campaign from which a draft or experiment was created.
campaign_bidding_strategy The bidding strategy used by the campaign.
campaign_bidding_strategy_type The type of bidding strategy (e.g., Manual CPC, Target CPA).
campaign_status The current status of the campaign (e.g., enabled, paused, removed).
Campaign Criterion campaign_criterion_age_range.type The age range of the audience for the campaign criterion.
campaign_criterion_bid_modifier The modifier for the bid when the campaign criterion matches.
campaign_criterion_combined_audience.combined_audience The combined audience for the campaign criterion.
campaign_criterion_criterion_id The unique identifier for the campaign criterion.
Customer customer_descriptive_name The descriptive name of the customer account.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Engagement Interaction event types The types of interactions that are counted (e.g., clicks, views).
Network ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Campaign performance by ad network type

Campaign performance by ad network type - Metrics & Dimensions
Metrics
Group Name Description
Clicks CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
CPM Cost-per-thousand-impressions, the average amount you pay for one thousand views of your ad.
CPV Cost-per-view, the average amount you pay for each view of your video ad.
Cost per conversion The average cost for each conversion.
Engagement Interaction rate The rate at which users interact with your ad.
Interactions The number of times users interacted with your ad.
Performance Clicks The number of times your ad was clicked.
Impressions The number of times your ad was shown.
Video Video view rate The number of views your video ad receives divided by the number of times it's shown.
Video views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Descriptive name A user-friendly name for the account.
Time zone The time zone of the account.
Campaign Advertising channel type The primary advertising channel for the campaign (e.g., Search, Display, Video).
Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Dimension Ad network type The ad network where your ad was shown (e.g., Search, Display).
Engagement Interaction event types The types of interactions that are counted (e.g., clicks, views).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Geographic geo_target_postal_code The postal code targeted.
geographic_view_country_criterion_id The criterion ID of the targeted country.
geographic_view_location_type The type of location that was targeted.

Campaign performance by country

Geographic Performance (Postal Code) - Metrics & Dimensions
Metrics
Group Name Description
Clicks CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
all_conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
cross_device_conversions Conversions that started on one device and finished on another.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Amount spend The total cost of all clicks or impressions.
average_cost The average cost of an ad interaction.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
CPC Cost-per-click, the average amount you pay for each click on your ad.
Cost per conversion The average cost for each conversion.
Engagement interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Performance Clicks The number of times your ad was clicked.
Impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Time zone The time zone of the account.
Campaign Advertising channel type The primary advertising channel for the campaign (e.g., Search, Display, Video).
campaign_id The unique identifier for the campaign.
campaign_name The name of the campaign.
campaign_status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Dimension ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Customer customer_descriptive_name The descriptive name of the customer account.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Engagement interaction_event_types The types of interactions that are counted (e.g., clicks, views).
Geographic geo_target_postal_code The postal code targeted.
geographic_view_country_criterion_id The criterion ID of the targeted country.
geographic_view_location_type The type of location that was targeted.
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Campaign performance by state

Campaign performance by state - Metrics & Dimensions
Metrics
Group Name Description
Clicks CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
CPM Cost-per-thousand-impressions, the average amount you pay for one thousand views of your ad.
CPV Cost-per-view, the average amount you pay for each view of your video ad.
Cost per conversion The average cost for each conversion.
Engagement interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Performance Clicks The number of times your ad was clicked.
Impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Descriptive name A user-friendly name for the account.
Time zone The time zone of the account.
Campaign Advertising channel type The primary advertising channel for the campaign (e.g., Search, Display, Video).
Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Dimension Ad network type The ad network where your ad was shown (e.g., Search, Display).
Engagement interaction_event_types The types of interactions that are counted (e.g., clicks, views).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Geographic geo_target_postal_code The postal code targeted.
geo_target_state The state targeted.
geographic_view_country_criterion_id The criterion ID of the targeted country.
geographic_view_location_type The type of location that was targeted.

Campaign performance by region

Campaign performance by region - Metrics & Dimensions
Metrics
Group Name Description
Clicks CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
CPM Cost-per-thousand-impressions, the average amount you pay for one thousand views of your ad.
CPV Cost-per-view, the average amount you pay for each view of your video ad.
Cost per conversion The average cost for each conversion.
Engagement interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Performance Clicks The number of times your ad was clicked.
Impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Descriptive name A user-friendly name for the account.
Time zone The time zone of the account.
Campaign Advertising channel type The primary advertising channel for the campaign (e.g., Search, Display, Video).
Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Dimension ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Engagement interaction_event_types The types of interactions that are counted (e.g., clicks, views).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Geographic geo_target_postal_code The postal code targeted.
geo_target_region The region targeted (e.g., state, province).
geographic_view_country_criterion_id The criterion ID of the targeted country.
geographic_view_location_type The type of location that was targeted.

Campaign performance with conversion actions name

Campaign performance with conversion actions name - Metrics & Dimensions
Metrics
Group Name Description
Conversions All conversions value by conversion date The total value of all conversions, based on the date the conversion occurred.
All conversions The total number of conversions, including those from cross-device conversions.
All conversions by conversion date The total number of all conversions, based on the date the conversion occurred.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions by conversion date The number of conversions based on the date the conversion occurred.
Conversions value The total value of your conversions.
Conversions value by conversion date The total value of conversions, based on the date the conversion occurred.
Cross device conversions Conversions that started on one device and finished on another.
Current model attributed conversions The number of conversions attributed to your ads using your selected attribution model.
Current model attributed conversions value The value of conversions attributed to your ads using your selected attribution model.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per all conversions by conversion date The total value of all conversions divided by the number of all conversions, based on the date the conversion occurred.
Value per conversion The total value of conversions divided by the number of conversions.
Value per conversions by conversion date The total value of conversions divided by the number of conversions, based on the date the conversion occurred.
Value per current model attributed conversion The value of conversions attributed by your current model, divided by the number of such conversions.
Cross sell Cost of goods sold The total cost of the products sold as a result of your ads.
Gross profit The total revenue from sales minus the cost of goods sold.
Revenue The total income generated from sales as a result of your ads.
Units sold The total number of products sold as a result of your ads.
Lead Cost of goods sold The total cost associated with generating a lead.
Gross profit The profit generated from leads.
Revenue The total income generated from sales as a result of your ads.
Units sold The number of leads that converted into sales.
Sales Average cart size The average number of items in a shopping cart per order.
Average order value The average value of each order.
Cost of goods sold The total cost of the products sold.
Gross profit The total revenue from sales minus the cost of goods sold.
Gross profit margin The percentage of revenue that is gross profit.
Orders The total number of orders placed.
Revenue The total income generated from sales.
Units sold The total number of products sold.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Descriptive name A user-friendly name for the account.
Time zone The time zone of the account.
Campaign Advertising channel sub type The specific subtype of the advertising channel (e.g., Search Mobile App, Display Smart Campaign).
Advertising channel type The primary advertising channel for the campaign (e.g., Search, Display, Video).
Base campaign The original campaign from which a draft or experiment was created.
Bidding strategy The bidding strategy used by the campaign.
Bidding strategy name The name of the bidding strategy.
Bidding strategy type The type of bidding strategy (e.g., Manual CPC, Target CPA).
Budget The budget for the campaign.
Budget amount The daily budget amount for the campaign.
Budget explicitly shared Indicates if the budget is shared with other campaigns.
Budget period The period over which the budget is spent (e.g., daily).
Budget total amount The total amount of the budget.
Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
End date The date the campaign is scheduled to end.
Experiment type The type of experiment the campaign is (e.g., draft, experiment).
Final URL suffix A suffix appended to the final URL of your ads.
Has recommended budget Indicates if a budget recommendation is available for the campaign.
Labels Custom labels applied to the campaign.
Manual CPC enhanced CPC enabled Indicates if Enhanced CPC is enabled for a Manual CPC bidding strategy.
Maximize conversion value target ROAS The target return on ad spend (ROAS) for a Maximize Conversion Value bidding strategy.
Percent CPC enhanced CPC enabled Indicates if Enhanced CPC is enabled for a Percent CPC bidding strategy.
Recommended budget amount The recommended daily budget amount for the campaign to maximize performance.
Serving status The serving status of the campaign.
Start date The start date of the campaign.
Tracking URL template The URL template for tracking clicks on your ad.
URL custom parameters Custom parameters for your URLs.
Dimension Ad network type The ad network where your ad was shown (e.g., Search, Display).
Click type The type of click (e.g., App store, Call, Headline).
Conversion action The name of the conversion action.
Conversion action category The category of the conversion action.
Conversion action name The name of the conversion action.
External conversion source The source of the external conversion.
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).

Campaign performance with unique user stats

Campaign performance with unique user stats - Metrics & Dimensions
Metrics
Group Name Description
Budget Content budget lost impression share The percentage of impressions you lost on the Display Network due to an insufficient budget.
Search budget lost absolute top impression share The percentage of impressions you lost in the absolute top location of Google's search results due to an insufficient budget.
Search budget lost impression share The percentage of impressions you lost on the Search Network due to an insufficient budget.
Search budget lost top impression share The percentage of impressions you lost in the top location of Google's search results due to an insufficient budget.
Clicks Active view CTR The percentage of viewable impressions that resulted in a click.
CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Invalid click rate The percentage of total clicks that were considered invalid.
Invalid clicks The total number of clicks that were considered invalid.
Relative CTR Your click-through rate compared to the average CTR of all advertisers on the same websites.
Search click share The percentage of clicks you received on the Search Network divided by the estimated number of clicks you were eligible to receive.
Conversions All conversions The total number of conversions, including those from cross-device conversions.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Current model attributed conversions The number of conversions attributed to your ads using your selected attribution model.
Current model attributed conversions value The value of conversions attributed to your ads using your selected attribution model.
Value per all conversions The total value of all conversions divided by the number of all conversions.
Value per conversion The total value of conversions divided by the number of conversions.
Value per current model attributed conversion The value of conversions attributed by your current model, divided by the number of such conversions.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Active view CPM The cost per thousand viewable impressions.
Active view measurable cost The cost of impressions that were measurable for viewability.
Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
CPE Cost-per-engagement, the average amount you pay for each engagement with your ad.
CPM Cost-per-thousand-impressions, the average amount you pay for one thousand views of your ad.
CPV Cost-per-view, the average amount you pay for each view of your video ad.
Cost per conversion The average cost for each conversion.
Cost per current model attributed conversion The average cost for each conversion attributed by your current model.
Cross sell Cost of goods sold The total cost of the products sold as a result of your ads.
Gross profit The total revenue from sales minus the cost of goods sold.
Revenue The total income generated from sales as a result of your ads.
Units sold The total number of products sold as a result of your ads.
Engagement Average time on site The average duration of a session on your website.
Interaction rate The rate at which users interact with your ad.
Interactions The number of times users interacted with your ad.
Gmail Gmail forwards The number of times your Gmail ad was forwarded.
Gmail saves The number of times your Gmail ad was saved.
Gmail secondary clicks The number of clicks on links within your expanded Gmail ad.
Lead Cost of goods sold The total cost associated with generating a lead.
Gross profit The profit generated from leads.
Revenue The total income generated from sales as a result of your ads.
Units sold The number of leads that converted into sales.
Performance Absolute top impression percentage The percentage of your impressions that are shown as the very first ad above the organic search results.
Active view impressions The number of impressions that were considered viewable.
Active view measurability The percentage of your ad impressions that were measurable for viewability.
Active view measurable impressions The number of impressions that were measurable for viewability.
Active view viewability The percentage of your measurable ad impressions that were viewable.
Average impression frequency per user The average number of times a unique user saw your ad.
Average page views The average number of pages viewed during a session on your website.
Bounce rate The percentage of single-page sessions in which there was no interaction with the page.
Clicks The number of times your ad was clicked.
Content impression share The percentage of impressions you received on the Display Network divided by the estimated number of impressions you were eligible to receive.
Content rank lost impression share The percentage of time your ads weren't shown on the Display Network due to poor ad rank.
Engagement rate The percentage of users who engaged with your ad.
Engagements The number of times a user interacted with your ad.
Impressions The number of times your ad was shown.
Percent new visitors The percentage of sessions that were from new visitors.
SKAN conversions The number of post-install conversions from SKAdNetwork.
Search absolute top impression share The percentage of your impressions that are shown as the very first ad above the organic search results.
Search exact match impression share The impression share for searches that exactly matched your keywords.
Search impression share The percentage of impressions you received on the Search Network divided by the estimated number of impressions you were eligible to receive.
Search rank lost absolute top impression share The percentage of time your ads weren't shown at the absolute top of the search results due to poor ad rank.
Search rank lost impression share The percentage of time your ads weren't shown on the Search Network due to poor ad rank.
Top impression percentage The percentage of your ad impressions that are shown anywhere above the organic search results.
Unique users The number of unique users who saw your ad.
Phone Phone calls The number of phone calls received from your ads.
Phone impressions The number of times your phone number was shown in your ad.
Phone through rate The number of phone calls divided by the number of times your phone number was shown.
Sales All new customers LTV The lifetime value of all new customers acquired through your ads.
Average cart size The average number of items in a shopping cart per order.
Average order value The average value of each order.
Cost of goods sold The total cost of the products sold.
Gross profit The total revenue from sales minus the cost of goods sold.
Gross profit margin The percentage of revenue that is gross profit.
New customers LTV The lifetime value of new customers acquired through your ads.
Orders The total number of orders placed.
Video Plays at 100% rate The percentage of times your video was played to 100% of its length.
Plays at 25% rate The percentage of times your video was played to 25% of its length.
Plays at 50% rate The percentage of times your video was played to 50% of its length.
Plays at 75% rate The percentage of times your video was played to 75% of its length.
Video view rate The number of views your video ad receives divided by the number of times it's shown.
Video views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Currency code The currency used for billing in the account.
Descriptive name A user-friendly name for the account.
Time zone The time zone of the account.
Campaign Advertising channel sub type The specific subtype of the advertising channel (e.g., Search Mobile App, Display Smart Campaign).
Advertising channel type The primary advertising channel for the campaign (e.g., Search, Display, Video).
Base campaign The original campaign from which a draft or experiment was created.
Bidding strategy The bidding strategy used by the campaign.
Bidding strategy name The name of the bidding strategy.
Bidding strategy type The type of bidding strategy (e.g., Manual CPC, Target CPA).
Budget The budget for the campaign.
Budget amount The daily budget amount for the campaign.
Budget explicitly shared Indicates if the budget is shared with other campaigns.
Budget period The period over which the budget is spent (e.g., daily).
Budget total amount The total amount of the budget.
Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
End date The date the campaign is scheduled to end.
Experiment type The type of experiment the campaign is (e.g., draft, experiment).
Final URL suffix A suffix appended to the final URL of your ads.
Has recommended budget Indicates if a budget recommendation is available for the campaign.
Labels Custom labels applied to the campaign.
Manual CPC enhanced CPC enabled Indicates if Enhanced CPC is enabled for a Manual CPC bidding strategy.
Maximize conversion value target ROAS The target return on ad spend (ROAS) for a Maximize Conversion Value bidding strategy.
Percent CPC enhanced CPC enabled Indicates if Enhanced CPC is enabled for a Percent CPC bidding strategy.
Recommended budget amount The recommended daily budget amount for the campaign to maximize performance.
Serving status The serving status of the campaign.
Start date The start date of the campaign.
Tracking URL template The URL template for tracking clicks on your ad.
URL custom parameters Custom parameters for your URLs.
Engagement Interaction event types The types of interactions that are counted (e.g., clicks, views).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Click performance

Click performance - Metrics & Dimensions
Metrics
Group Name Description
Performance Clicks The number of times your ad was clicked.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Descriptive name A user-friendly name for the account.
Campaign Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Ad Group ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
Click View ad_network_type The ad network where your ad was shown (e.g., Search, Display).
click_type The type of click (e.g., App store, Call, Headline).
click_view_ad_group_ad The ad that was clicked.
click_view_area_of_interest.city The city of the area of interest that was targeted.
click_view_area_of_interest.country The country of the area of interest that was targeted.
click_view_area_of_interest.metro The metro area of the area of interest that was targeted.
click_view_area_of_interest.most_specific The most specific area of interest that was targeted.
click_view_area_of_interest.region The region of the area of interest that was targeted.
click_view_campaign_location_target The campaign location target that was clicked.
click_view_gclid The Google Click ID.
click_view_keyword The keyword that was clicked.
click_view_keyword_info.match_type The match type of the keyword that was clicked.
click_view_keyword_info.text The text of the keyword that was clicked.
click_view_location_of_presence.city The city of the user's location of presence.
click_view_location_of_presence.country The country of the user's location of presence.
click_view_location_of_presence.metro The metro area of the user's location of presence.
click_view_location_of_presence.most_specific The most specific location of the user's location of presence.
click_view_location_of_presence.region The region of the user's location of presence.
click_view_page_number The page number of the search results page where the ad was shown.
click_view_user_list The user list that the user was on when they clicked the ad.
Customer customer_descriptive_name The descriptive name of the customer account.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.
Slot slot The position of the ad on the search results page.

Display keyword performance

Display keyword performance - Metrics & Dimensions
Metrics
Group Name Description
ad_group_criterion ad_group_criterion_effective_cpc_bid_micros The effective cost-per-click bid for the ad group criterion, in micros.
ad_group_criterion_effective_cpm_bid_micros The effective cost-per-thousand-impressions bid for the ad group criterion, in micros.
ad_group_criterion_effective_cpv_bid_micros The effective cost-per-view bid for the ad group criterion, in micros.
Clicks ctr Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions all_conversions The total number of conversions, including those from cross-device conversions.
all_conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
all_conversions_value The total value of all conversions.
conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
conversions_value The total value of your conversions.
cost_per_all_conversions The average cost for each conversion, including cross-device conversions.
cost_per_conversion The average cost for each conversion.
cross_device_conversions Conversions that started on one device and finished on another.
value_per_all_conversions The total value of all conversions divided by the number of all conversions.
value_per_conversion The total value of conversions divided by the number of conversions.
view_through_conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost cost_micros The total cost of all clicks or impressions, in micros.
average_cost The average cost of an ad interaction.
average_cpc The average cost-per-click.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
Engagement interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Gmail gmail_forwards The number of times your Gmail ad was forwarded.
gmail_saves The number of times your Gmail ad was saved.
gmail_secondary_clicks The number of clicks on links within your expanded Gmail ad.
Performance Clicks The number of times your ad was clicked.
impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Descriptive name A user-friendly name for the account.
Campaign campaign_base_campaign The original campaign from which a draft or experiment was created.
campaign_bidding_strategy The bidding strategy used by the campaign.
bidding_strategy_name The name of the bidding strategy.
campaign_bidding_strategy_type The type of bidding strategy (e.g., Manual CPC, Target CPA).
Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Ad Group ad_group_base_ad_group The base ad group from which this ad group was created.
ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
ad_group_targeting_setting.target_restrictions The target restrictions for the ad group.
Ad Group Criterion ad_group_criterion_criterion_id The unique identifier for the ad group criterion.
ad_group_criterion_effective_cpc_bid_source The source of the effective CPC bid (e.g., ad group, criterion).
ad_group_criterion_effective_cpm_bid_source The source of the effective CPM bid (e.g., ad group, criterion).
ad_group_criterion_effective_cpv_bid_source The source of the effective CPV bid (e.g., ad group, criterion).
ad_group_criterion_final_mobile_urls The final mobile URLs for the ad group criterion.
ad_group_criterion_final_urls The final URLs for the ad group criterion.
ad_group_criterion_keyword.text The text of the keyword criterion.
ad_group_criterion_negative Indicates if the criterion is a negative criterion.
ad_group_criterion_status The status of the ad group criterion.
ad_group_criterion_tracking_url_template The tracking URL template for the ad group criterion.
ad_group_criterion_url_custom_parameters Custom parameters for the ad group criterion's URLs.
Customer customer_currency_code The currency used for billing in the account.
customer_time_zone The time zone of the account.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Engagement interaction_event_types The types of interactions that are counted (e.g., clicks, views).
Network ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Display topics performance

Display topics performance - Metrics & Dimensions
Metrics
Group Name Description
Ad Group Criterion ad_group_criterion_bid_modifier The modifier for the bid when the criterion matches.
ad_group_criterion_effective_cpc_bid_micros The effective cost-per-click bid for the ad group criterion, in micros.
ad_group_criterion_effective_cpm_bid_micros The effective cost-per-thousand-impressions bid for the ad group criterion, in micros.
Clicks ctr Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions all_conversions The total number of conversions, including those from cross-device conversions.
all_conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
all_conversions_value The total value of all conversions.
conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
conversions_value The total value of your conversions.
cost_per_all_conversions The average cost for each conversion, including cross-device conversions.
cost_per_conversion The average cost for each conversion.
cross_device_conversions Conversions that started on one device and finished on another.
value_per_all_conversions The total value of all conversions divided by the number of all conversions.
value_per_conversion The total value of conversions divided by the number of conversions.
view_through_conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost cost_micros The total cost of all clicks or impressions, in micros.
average_cost The average cost of an ad interaction.
average_cpc The average cost-per-click.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
Engagement interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Gmail gmail_forwards The number of times your Gmail ad was forwarded.
gmail_saves The number of times your Gmail ad was saved.
gmail_secondary_clicks The number of clicks on links within your expanded Gmail ad.
Performance Clicks The number of times your ad was clicked.
impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Campaign campaign_base_campaign The original campaign from which a draft or experiment was created.
campaign_bidding_strategy The bidding strategy used by the campaign.
bidding_strategy_name The name of the bidding strategy.
campaign_bidding_strategy_type The type of bidding strategy (e.g., Manual CPC, Target CPA).
Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Ad Group ad_group_base_ad_group The base ad group from which this ad group was created.
ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
ad_group_targeting_setting.target_restrictions The target restrictions for the ad group.
Ad Group Criterion ad_group_criterion_criterion_id The unique identifier for the ad group criterion.
ad_group_criterion_effective_cpc_bid_source The source of the effective CPC bid (e.g., ad group, criterion).
ad_group_criterion_effective_cpm_bid_source The source of the effective CPM bid (e.g., ad group, criterion).
ad_group_criterion_final_mobile_urls The final mobile URLs for the ad group criterion.
ad_group_criterion_final_urls The final URLs for the ad group criterion.
ad_group_criterion_negative Indicates if the criterion is a negative criterion.
ad_group_criterion_status The status of the ad group criterion.
ad_group_criterion_topic.path The path of the topic criterion.
ad_group_criterion_topic.topic_constant The constant of the topic criterion.
ad_group_criterion_tracking_url_template The tracking URL template for the ad group criterion.
ad_group_criterion_url_custom_parameters Custom parameters for the ad group criterion's URLs.
Customer customer_currency_code The currency used for billing in the account.
customer_descriptive_name The descriptive name of the customer account.
customer_time_zone The time zone of the account.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Engagement interaction_event_types The types of interactions that are counted (e.g., clicks, views).
Network ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Expanded landing page

Expanded landing page performance - Metrics & Dimensions
Metrics
Group Name Description
Active View active_view_cpm The cost per thousand viewable impressions.
active_view_ctr The percentage of viewable impressions that resulted in a click.
active_view_impressions The number of impressions that were considered viewable.
active_view_measurability The percentage of your ad impressions that were measurable for viewability.
active_view_measurable_cost_micros The cost of impressions that were measurable for viewability, in micros.
active_view_measurable_impressions The number of impressions that were measurable for viewability.
active_view_viewability The percentage of your measurable ad impressions that were viewable.
Clicks ctr Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions all_conversions The total number of conversions, including those from cross-device conversions.
conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
conversions_value The total value of your conversions.
cost_per_conversion The average cost for each conversion.
cross_device_conversions Conversions that started on one device and finished on another.
value_per_conversion The total value of conversions divided by the number of conversions.
Cost cost_micros The total cost of all clicks or impressions, in micros.
average_cost The average cost of an ad interaction.
average_cpc The average cost-per-click.
average_cpe The average cost-per-engagement.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
Engagement engagement_rate The percentage of users who engaged with your ad.
engagements The number of times a user interacted with your ad.
interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Landing Page mobile_friendly_clicks_percentage The percentage of clicks that went to a mobile-friendly page.
speed_score A 1-10 score that measures how fast your landing page loads.
valid_accelerated_mobile_pages_clicks_percentage The percentage of clicks that went to a valid AMP page.
Performance Clicks The number of times your ad was clicked.
impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Campaign Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Ad Group ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
Campaign campaign_advertising_channel_type The primary advertising channel for the campaign.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Engagement interaction_event_types The types of interactions that are counted (e.g., clicks, views).
Landing Page expanded_landing_page_view_expanded_final_url The final URL of the expanded landing page.
Network ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Gender performance

Gender performance - Metrics & Dimensions
Metrics
Group Name Description
ad_group_criterion ad_group_criterion_bid_modifier The modifier for the bid when the criterion matches.
ad_group_criterion_effective_cpc_bid_micros The effective cost-per-click bid for the ad group criterion, in micros.
ad_group_criterion_effective_cpm_bid_micros The effective cost-per-thousand-impressions bid for the ad group criterion, in micros.
ad_group_criterion_effective_cpv_bid_micros The effective cost-per-view bid for the ad group criterion, in micros.
Clicks ctr Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions all_conversions The total number of conversions, including those from cross-device conversions.
all_conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
all_conversions_value The total value of all conversions.
conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
conversions_value The total value of your conversions.
cost_per_all_conversions The average cost for each conversion, including cross-device conversions.
cost_per_conversion The average cost for each conversion.
cross_device_conversions Conversions that started on one device and finished on another.
value_per_all_conversions The total value of all conversions divided by the number of all conversions.
value_per_conversion The total value of conversions divided by the number of conversions.
view_through_conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost cost_micros The total cost of all clicks or impressions, in micros.
average_cost The average cost of an ad interaction.
average_cpc The average cost-per-click.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
Engagement interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Gmail gmail_forwards The number of times your Gmail ad was forwarded.
gmail_saves The number of times your Gmail ad was saved.
gmail_secondary_clicks The number of clicks on links within your expanded Gmail ad.
Performance Clicks The number of times your ad was clicked.
impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Campaign campaign_base_campaign The original campaign from which a draft or experiment was created.
campaign_bidding_strategy The bidding strategy used by the campaign.
bidding_strategy_name The name of the bidding strategy.
bidding_strategy_type The type of bidding strategy (e.g., Manual CPC, Target CPA).
Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Ad Group ad_group_base_ad_group The base ad group from which this ad group was created.
ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
ad_group_targeting_setting.target_restrictions The target restrictions for the ad group.
Ad Group Criterion ad_group_criterion_criterion_id The unique identifier for the ad group criterion.
ad_group_criterion_effective_cpc_bid_source The source of the effective CPC bid (e.g., ad group, criterion).
ad_group_criterion_effective_cpm_bid_source The source of the effective CPM bid (e.g., ad group, criterion).
ad_group_criterion_final_mobile_urls The final mobile URLs for the ad group criterion.
ad_group_criterion_final_urls The final URLs for the ad group criterion.
ad_group_criterion_gender.type The gender of the audience.
ad_group_criterion_negative Indicates if the criterion is a negative criterion.
ad_group_criterion_status The status of the ad group criterion.
ad_group_criterion_tracking_url_template The tracking URL template for the ad group criterion.
ad_group_criterion_url_custom_parameters Custom parameters for the ad group criterion's URLs.
Customer customer_currency_code The currency used for billing in the account.
customer_descriptive_name The descriptive name of the customer account.
customer_id The unique identifier for the customer.
customer_time_zone The time zone of the account.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Engagement interaction_event_types The types of interactions that are counted (e.g., clicks, views).
Network ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Keywordless query

Keywordless query - Metrics & Dimensions
Metrics
Group Name Description
Clicks ctr Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions all_conversions The total number of conversions, including those from cross-device conversions.
all_conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
all_conversions_value The total value of all conversions.
conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
conversions_value The total value of your conversions.
cost_per_all_conversions The average cost for each conversion, including cross-device conversions.
cost_per_conversion The average cost for each conversion.
cross_device_conversions Conversions that started on one device and finished on another.
value_per_all_conversions The total value of all conversions divided by the number of all conversions.
value_per_conversion The total value of conversions divided by the number of conversions.
Cost cost_micros The total cost of all clicks or impressions, in micros.
average_cpc The average cost-per-click.
average_cpm The average cost-per-thousand-impressions.
Performance Clicks The number of times your ad was clicked.
impressions The number of times your ad was shown.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Campaign Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Ad Group ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
Customer customer_currency_code The currency used for billing in the account.
customer_descriptive_name The descriptive name of the customer account.
customer_id The unique identifier for the customer.
customer_time_zone The time zone of the account.
Dynamic Search Ad Search Term View dynamic_search_ads_search_term_view_headline The headline of the Dynamic Search Ad.
dynamic_search_ads_search_term_view_landing_page The landing page of the Dynamic Search Ad.
dynamic_search_ads_search_term_view_page_url The page URL of the Dynamic Search Ad.
dynamic_search_ads_search_term_view_search_term The search term that triggered the Dynamic Search Ad.
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.
Webpage webpage The webpage that was targeted.

Landing page

Landing page performance - Metrics & Dimensions
Metrics
Group Name Description
Active View active_view_cpm The cost per thousand viewable impressions.
active_view_ctr The percentage of viewable impressions that resulted in a click.
active_view_impressions The number of impressions that were considered viewable.
active_view_measurability The percentage of your ad impressions that were measurable for viewability.
active_view_measurable_cost_micros The cost of impressions that were measurable for viewability, in micros.
active_view_measurable_impressions The number of impressions that were measurable for viewability.
active_view_viewability The percentage of your measurable ad impressions that were viewable.
Clicks ctr Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions all_conversions The total number of conversions, including those from cross-device conversions.
conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
conversions_value The total value of your conversions.
cost_per_conversion The average cost for each conversion.
cross_device_conversions Conversions that started on one device and finished on another.
value_per_conversion The total value of conversions divided by the number of conversions.
Cost cost_micros The total cost of all clicks or impressions, in micros.
average_cost The average cost of an ad interaction.
average_cpc The average cost-per-click.
average_cpe The average cost-per-engagement.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
Engagement engagement_rate The percentage of users who engaged with your ad.
engagements The number of times a user interacted with your ad.
interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Landing Page mobile_friendly_clicks_percentage The percentage of clicks that went to a mobile-friendly page.
speed_score A 1-10 score that measures how fast your landing page loads.
valid_accelerated_mobile_pages_clicks_percentage The percentage of clicks that went to a valid AMP page.
Performance Clicks The number of times your ad was clicked.
impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Campaign Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Ad Group ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
Campaign campaign_advertising_channel_type The primary advertising channel for the campaign.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Engagement interaction_event_types The types of interactions that are counted (e.g., clicks, views).
Landing Page landing_page_view_unexpanded_final_url The final URL of the landing page before any expansions.
Network ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Placeholder feed item

Placeholder feed item - Metrics & Dimensions
Metrics
Group Name Description
Clicks ctr Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions all_conversions The total number of conversions, including those from cross-device conversions.
all_conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
all_conversions_value The total value of all conversions.
conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
conversions_value The total value of your conversions.
cost_per_all_conversions The average cost for each conversion, including cross-device conversions.
cost_per_conversion The average cost for each conversion.
cross_device_conversions Conversions that started on one device and finished on another.
value_per_conversion The total value of conversions divided by the number of conversions.
Cost cost_micros The total cost of all clicks or impressions, in micros.
average_cost The average cost of an ad interaction.
average_cpc The average cost-per-click.
average_cpe The average cost-per-engagement.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
Engagement engagement_rate The percentage of users who engaged with your ad.
engagements The number of times a user interacted with your ad.
interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Performance Clicks The number of times your ad was clicked.
impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Campaign Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Ad Group ad_group_ad_resource_name The resource name of the ad in the ad group.
ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
Customer customer_currency_code The currency used for billing in the account.
customer_descriptive_name The descriptive name of the customer account.
customer_id The unique identifier for the customer.
customer_time_zone The time zone of the account.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Engagement interaction_event_types The types of interactions that are counted (e.g., clicks, views).
Feed feed_attributes The attributes of the feed.
feed_id The unique identifier for the feed.
feed_item_attribute_values The attribute values of the feed item.
feed_item_end_date_time The end date and time of the feed item.
feed_item_feed The feed the feed item belongs to.
feed_item_geo_targeting_restriction The geo-targeting restriction for the feed item.
feed_item_id The unique identifier for the feed item.
feed_item_policy_infos Policy information for the feed item.
feed_item_start_date_time The start date and time of the feed item.
feed_item_status The status of the feed item.
feed_item_url_custom_parameters Custom parameters for the feed item's URLs.
feed_name The name of the feed.
feed_origin The origin of the feed.
feed_status The status of the feed.
Network ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Placeholder

Placeholder - Metrics & Dimensions
Metrics
Group Name Description
Clicks ctr Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions all_conversions The total number of conversions, including those from cross-device conversions.
all_conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
all_conversions_value The total value of all conversions.
conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
conversions_value The total value of your conversions.
cost_per_all_conversions The average cost for each conversion, including cross-device conversions.
cost_per_conversion The average cost for each conversion.
cross_device_conversions Conversions that started on one device and finished on another.
value_per_all_conversions The total value of all conversions divided by the number of all conversions.
value_per_conversion The total value of conversions divided by the number of conversions.
view_through_conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost cost_micros The total cost of all clicks or impressions, in micros.
average_cost The average cost of an ad interaction.
average_cpc The average cost-per-click.
average_cpe The average cost-per-engagement.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
Engagement engagement_rate The percentage of users who engaged with your ad.
engagements The number of times a user interacted with your ad.
interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Performance Clicks The number of times your ad was clicked.
impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Campaign Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.
Other ad_group_ad_resource_name The resource name of the ad in the ad group.
ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
ad_network_type The ad network where your ad was shown (e.g., Search, Display).
customer_descriptive_name The descriptive name of the customer account.
customer_id The unique identifier for the customer.
device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
feed_placeholder_view_placeholder_type The type of placeholder in the feed.
interaction_event_types The types of interactions that are counted (e.g., clicks, views).

Placement performance

Placement performance - Metrics & Dimensions
Metrics
Group Name Description
ad_group_criterion ad_group_criterion_bid_modifier The modifier for the bid when the criterion matches.
ad_group_criterion_effective_cpc_bid_micros The effective cost-per-click bid for the ad group criterion, in micros.
ad_group_criterion_effective_cpm_bid_micros The effective cost-per-thousand-impressions bid for the ad group criterion, in micros.
Clicks ctr Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions all_conversions The total number of conversions, including those from cross-device conversions.
all_conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
all_conversions_value The total value of all conversions.
conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_value The total value of your conversions.
cost_per_all_conversions The average cost for each conversion, including cross-device conversions.
cost_per_conversion The average cost for each conversion.
cross_device_conversions Conversions that started on one device and finished on another.
value_per_all_conversions The total value of all conversions divided by the number of all conversions.
value_per_conversion The total value of conversions divided by the number of conversions.
view_through_conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost cost_micros The total cost of all clicks or impressions, in micros.
average_cost The average cost of an ad interaction.
average_cpc The average cost-per-click.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
Engagement interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Gmail gmail_forwards The number of times your Gmail ad was forwarded.
gmail_saves The number of times your Gmail ad was saved.
gmail_secondary_clicks The number of clicks on links within your expanded Gmail ad.
Performance Clicks The number of times your ad was clicked.
impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account Id The unique identifier for the Google Ads account.
Account name The name of the Google Ads account.
Campaign campaign_base_campaign The original campaign from which a draft or experiment was created.
campaign_bidding_strategy The bidding strategy used by the campaign.
bidding_strategy_name The name of the bidding strategy.
bidding_strategy_type The type of bidding strategy (e.g., Manual CPC, Target CPA).
campaign_id The unique identifier for the campaign.
campaign_name The name of the campaign.
campaign_status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Ad Group ad_group_base_ad_group The base ad group from which this ad group was created.
ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
ad_group_targeting_setting.target_restrictions The target restrictions for the ad group.
Ad Group Criterion ad_group_criterion_criterion_id The unique identifier for the ad group criterion.
ad_group_criterion_effective_cpc_bid_source The source of the effective CPC bid (e.g., ad group, criterion).
ad_group_criterion_effective_cpm_bid_source The source of the effective CPM bid (e.g., ad group, criterion).
ad_group_criterion_final_mobile_urls The final mobile URLs for the ad group criterion.
ad_group_criterion_final_urls The final URLs for the ad group criterion.
ad_group_criterion_negative Indicates if the criterion is a negative criterion.
ad_group_criterion_placement.url The URL of the placement criterion.
ad_group_criterion_status The status of the ad group criterion.
ad_group_criterion_tracking_url_template The tracking URL template for the ad group criterion.
ad_group_criterion_url_custom_parameters Custom parameters for the ad group criterion's URLs.
Customer customer_currency_code The currency used for billing in the account.
customer_descriptive_name The descriptive name of the customer account.
customer_id The unique identifier for the customer.
customer_time_zone The time zone of the account.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Engagement interaction_event_types The types of interactions that are counted (e.g., clicks, views).
Network ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.

Responsive search ad performance

Responsive search ad performance - Metrics & Dimensions
Metrics
Group Name Description
Clicks Active view CTR The percentage of viewable impressions that resulted in a click.
ctr Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Current model attributed conversions The number of conversions attributed to your ads using your selected attribution model.
Current model attributed conversions value The value of conversions attributed to your ads using your selected attribution model.
Value per current model attributed conversion The value of conversions attributed by your current model, divided by the number of such conversions.
all_conversions The total number of conversions, including those from cross-device conversions.
all_conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
all_conversions_value The total value of all conversions.
conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_value The total value of your conversions.
cost_per_all_conversions The average cost for each conversion, including cross-device conversions.
cost_per_conversion The average cost for each conversion.
cross_device_conversions Conversions that started on one device and finished on another.
Cost Active view CPM The cost per thousand viewable impressions.
Active view measurable Cost The cost of impressions that were measurable for viewability.
CPE Cost-per-engagement, the average amount you pay for each engagement with your ad.
Cost per current model attributed conversion The average cost for each conversion attributed by your current model.
average_cost The average cost of an ad interaction.
average_cpc The average cost-per-click.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
cost_micros The total cost of all clicks or impressions, in micros.
Gmail gmail_forwards The number of times your Gmail ad was forwarded.
gmail_saves The number of times your Gmail ad was saved.
gmail_secondary_clicks The number of clicks on links within your expanded Gmail ad.
Performance Absolute top impression percentage The percentage of your impressions that are shown as the very first ad above the organic search results.
Active view impressions The number of impressions that were considered viewable.
Active view measurability The percentage of your ad impressions that were measurable for viewability.
Active view measurable impressions The number of impressions that were measurable for viewability.
Active view viewability The percentage of your measurable ad impressions that were viewable.
Average page views The average number of pages viewed during a session on your website.
Average time on site The average duration of a session on your website.
Bounce rate The percentage of single-page sessions in which there was no interaction with the page.
Clicks The number of times your ad was clicked.
Engagement rate The percentage of users who engaged with your ad.
Engagements The number of times a user interacted with your ad.
Percent new visitors The percentage of sessions that were from new visitors.
Top impression percentage The percentage of your ad impressions that are shown anywhere above the organic search results.
Video Plays at 100% rate The percentage of times your video was played to 100% of its length.
Plays at 25% rate The percentage of times your video was played to 25% of its length.
Plays at 50% rate The percentage of times your video was played to 50% of its length.
Plays at 75% rate The percentage of times your video was played to 75% of its length.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Ad Ad Id The unique identifier for the ad.
Ad group criterion The ad group criterion that triggered the ad.
Ad policy approval status The approval status of the ad based on policy reviews.
Ad policy review status The review status of the ad's compliance with advertising policies.
Ad policy topic entries The specific policy topics found for the ad.
Ad status The status of the ad (e.g., enabled, paused, removed).
Ad strength The strength of the ad (e.g., Poor, Average, Good, Excellent).
Ad type The type of the ad (e.g., Text Ad, Image Ad).
Added by google ads Indicates if the ad was added by Google Ads.
Device preference The device preference for the ad (e.g., mobile, desktop).
Display URL The URL displayed in the ad.
Final URLs The landing page URLs for your ads.
Final mobile URLs The mobile-specific landing page URLs for your ads.
System managed resource source The source of the system-managed resource.
Tracking URL template The tracking URL template for the ad.
URL custom parameters Custom parameters for your URLs.
App ad Descriptions The description lines for an app ad.
HTML5 media bundles The HTML5 media bundles used in the ad.
Headlines The headline lines for an app ad.
Images The images used in an app ad.
Mandatory ad text Mandatory ad text for the app ad.
Youtube videos The YouTube videos used in an app ad.
Call ad Description The first description line of the ad.
Description 2 The second description line of the ad.
Phone number The phone number in the ad.
Campaign Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Expanded dynamic search ad Description 1 The first description line for the expanded dynamic search ad.
Expanded text ad Description The description for the expanded text ad.
Description 2 The second description for the expanded text ad.
Headline part 1 The first headline part for the expanded text ad.
Headline part 2 The second headline part for the expanded text ad.
Headline part 3 The third headline part for the expanded text ad.
Path 1 The first path for the expanded text ad.
Path 2 The second path for the expanded text ad.
Image ad Image URL The image URL for the image ad.
MIME type The MIME type of the image ad.
Name The name of the image ad.
Pixel height The height in pixels of the image ad.
Pixel width The width in pixels of the image ad.
Legacy responsive display ad Accent color The accent color for the legacy responsive display ad.
Allow flexible color Indicates if flexible color is allowed for the legacy responsive display ad.
Business name The business name for the legacy responsive display ad.
Call to action text The call to action text for the legacy responsive display ad.
Format setting The format setting for the legacy responsive display ad.
Logo image The logo image for the legacy responsive display ad.
Long headline The long headline for the legacy responsive display ad.
Main color The main color for the legacy responsive display ad.
Marketing image The marketing image for the legacy responsive display ad.
Price prefix The price prefix for the legacy responsive display ad.
Promo text The promo text for the legacy responsive display ad.
Short headline The short headline for the legacy responsive display ad.
Square logo image The square logo image for the legacy responsive display ad.
Square marketing image The square marketing image for the legacy responsive display ad.
description The description for the legacy responsive display ad.
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.
Responsive display ad Accent color The accent color for the responsive display ad.
Allow flexible color Indicates if flexible color is allowed for the responsive display ad.
Business name The business name for the responsive display ad.
Call to action text The call to action text for the responsive display ad.
Format setting The format setting for the responsive display ad.
Logo images The logo images for the responsive display ad.
Long headline The long headline for the responsive display ad.
Main color The main color for the responsive display ad.
Marketing images The marketing images for the responsive display ad.
Price prefix The price prefix for the responsive display ad.
Promo text The promo text for the responsive display ad.
Square logo images The square logo images for the responsive display ad.
Square marketing images The square marketing images for the responsive display ad.
YouTube videos The YouTube videos for the responsive display ad.
descriptions The descriptions for the responsive display ad.
headlines The headlines for the responsive display ad.
Responsive search ad Descriptions The descriptions for the responsive search ad.
Headlines The headlines for the responsive search ad.
Path 1 The first path for the responsive search ad.
Path 2 The second path for the responsive search ad.
Text ad Description The first description line for the text ad.
Description 2 The second description line for the text ad.
Headline The headline for the text ad.

Search query performance

Search query performance - Metrics & Dimensions
Metrics
Group Name Description
Conversions Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
all_conversions The total number of conversions, including those from cross-device conversions.
all_conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
all_conversions_value The total value of all conversions.
conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_value The total value of your conversions.
cost_per_all_conversions The average cost for each conversion, including cross-device conversions.
cost_per_conversion The average cost for each conversion.
cross_device_conversions Conversions that started on one device and finished on another.
value_per_all_conversions The total value of all conversions divided by the number of all conversions.
value_per_conversion The total value of conversions divided by the number of conversions.
view_through_conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost CPE Cost-per-engagement, the average amount you pay for each engagement with your ad.
average_cost The average cost of an ad interaction.
average_cpc The average cost-per-click.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
cost_micros The total cost of all clicks or impressions, in micros.
Performance Absolute top impression percentage The percentage of your impressions that are shown as the very first ad above the organic search results.
Clicks The number of times your ad was clicked.
Engagement rate The percentage of users who engaged with your ad.
Engagements The number of times a user interacted with your ad.
Top impression percentage The percentage of your ad impressions that are shown anywhere above the organic search results.
ctr Click-through rate, which is the number of clicks divided by the number of impressions.
impressions The number of times your ad was shown.
interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Video Plays at 100% rate The percentage of times your video was played to 100% of its length.
Plays at 25% rate The percentage of times your video was played to 25% of its length.
Plays at 50% rate The percentage of times your video was played to 50% of its length.
Plays at 75% rate The percentage of times your video was played to 75% of its length.
video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Ad Ad Id The unique identifier for the ad.
Ad group criterion The ad group criterion that triggered the ad.
Final URLs The landing page URLs for your ads.
Tracking URL template The tracking URL template for the ad.
Campaign Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.
Other ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
ad_network_type The ad network where your ad was shown (e.g., Search, Display).
click_type The type of click (e.g., App store, Call, Headline).
customer_currency_code The currency used for billing in the account.
customer_descriptive_name The descriptive name of the customer account.
customer_id The unique identifier for the customer.
customer_time_zone The time zone of the account.
device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
interaction_event_types The types of interactions that are counted (e.g., clicks, views).
keyword.info.text The text of the keyword that was matched.
search_term_view_search_term The search term that triggered the ad.
search_term_view_status The status of the search term.

Shopping performance

Shopping performance - Metrics & Dimensions
Metrics
Group Name Description
Conversions Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
all_conversions The total number of conversions, including those from cross-device conversions.
all_conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
all_conversions_value The total value of all conversions.
conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_value The total value of your conversions.
cost_per_all_conversions The average cost for each conversion, including cross-device conversions.
cost_per_conversion The average cost for each conversion.
cross_device_conversions Conversions that started on one device and finished on another.
value_per_all_conversions The total value of all conversions divided by the number of all conversions.
value_per_conversion The total value of conversions divided by the number of conversions.
Performance clicks The number of times your ad was clicked.
ctr Click-through rate, which is the number of clicks divided by the number of impressions.
impressions The number of times your ad was shown.
search_absolute_top_impression_share The percentage of your impressions that are shown as the very first ad above the organic search results.
search_click_share The percentage of clicks you received on the Search Network divided by the estimated number of clicks you were eligible to receive.
search_impression_share The percentage of impressions you received on the Search Network divided by the estimated number of impressions you were eligible to receive.
Sales & Leads average_cart_size The average number of items in a shopping cart per order.
average_order_value_micros The average value of each order, in micros.
cost_of_goods_sold_micros The total cost of the products sold, in micros.
cross_sell_cost_of_goods_sold_micros The cost of goods sold for cross-sell items, in micros.
cross_sell_gross_profit_micros The gross profit from cross-sell items, in micros.
cross_sell_revenue_micros The revenue from cross-sell items, in micros.
cross_sell_units_sold The number of units sold for cross-sell items.
gross_profit_margin The percentage of revenue that is gross profit.
gross_profit_micros The gross profit from sales, in micros.
lead_cost_of_goods_sold_micros The cost of goods sold for leads, in micros.
lead_gross_profit_micros The gross profit from leads, in micros.
lead_revenue_micros The revenue from leads, in micros.
lead_units_sold The number of units sold from leads.
orders The total number of orders.
revenue_micros The total revenue from sales, in micros.
units_sold The total number of products sold.
Cost average_cpc The average cost-per-click.
cost_micros The total cost of all clicks or impressions, in micros.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Campaign campaign_id The unique identifier for the campaign.
campaign_name The name of the campaign.
campaign_status The current status of the campaign (e.g., enabled, paused, removed).
campaign_labels Custom labels applied to the campaign.
Report rate The date of the data.
_sdc_record_hash A unique identifier for each row of data in the report.
Ad Group ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
Network ad_network_type The ad network where your ad was shown (e.g., Search, Display).
Customer customer_descriptive_name The descriptive name of the customer account.
customer_id The unique identifier for the customer.
Device device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
Product product_aggregator_id The aggregator ID of the product.
product_brand The brand of the product.
product_category_level1 The first level of the product category.
product_category_level2 The second level of the product category.
product_category_level3 The third level of the product category.
product_category_level4 The fourth level of the product category.
product_category_level5 The fifth level of the product category.
product_channel The channel of the product.
product_channel_exclusivity The channel exclusivity of the product.
product_condition The condition of the product.
product_country The country of the product.
product_custom_attribute0 The first custom attribute of the product.
product_custom_attribute1 The second custom attribute of the product.
product_custom_attribute2 The third custom attribute of the product.
product_custom_attribute3 The fourth custom attribute of the product.
product_custom_attribute4 The fifth custom attribute of the product.
product_item_id The item ID of the product.
product_language The language of the product.
product_merchant_id The merchant ID of the product.
product_type_l1 The first level of the product type.
product_type_l2 The second level of the product type.
product_type_l3 The third level of the product type.
product_type_l4 The fourth level of the product type.
product_type_l5 The fifth level of the product type.

User location performance

User location performance - Metrics & Dimensions
Metrics
Group Name Description
Clicks ctr Click-through rate, which is the number of clicks divided by the number of impressions.
Conversions all_conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
all_conversions The total number of conversions, including those from cross-device conversions.
all_conversions_value The total value of all conversions.
conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_value The total value of your conversions.
cost_per_all_conversions The average cost for each conversion, including cross-device conversions.
cost_per_conversion The average cost for each conversion.
cross_device_conversions Conversions that started on one device and finished on another.
value_per_all_conversions The total value of all conversions divided by the number of all conversions.
value_per_conversion The total value of conversions divided by the number of conversions.
view_through_conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost average_cost The average cost of an ad interaction.
average_cpc The average cost-per-click.
average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
cost_micros The total cost of all clicks or impressions, in micros.
Engagement interaction_rate The rate at which users interact with your ad.
interactions The number of times users interacted with your ad.
Performance Clicks The number of times your ad was clicked.
impressions The number of times your ad was shown.
Video video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Campaign campaign_id The unique identifier for the campaign.
campaign_name The name of the campaign.
campaign_status The current status of the campaign (e.g., enabled, paused, removed).
campaign_labels Custom labels applied to the campaign.
Report date The date of the data.
_sdc_record_hash A unique identifier for each row of data in the report.
Other ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_group_status The status of the ad group (e.g., enabled, paused, removed).
ad_network_type The ad network where your ad was shown (e.g., Search, Display).
customer_currency_code The currency used for billing in the account.
customer_descriptive_name The descriptive name of the customer account.
customer_id The unique identifier for the customer.
customer_time_zone The time zone of the account.
device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
interaction_event_types The types of interactions that are counted (e.g., clicks, views).
user_location_view_country_criterion_id The criterion ID of the user's country location.
user_location_view_targeting_location Indicates if the user was targeted at the location.

Video campaign performance with conversions

Video campaign performance with conversions - Metrics & Dimensions
Metrics
Group Name Description
Conversions all_conversions The total number of conversions, including those from cross-device conversions.
all_conversions_from_interactions_rate The rate at which interactions with your ad lead to a conversion.
all_conversions_value The total value of all conversions.
conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
conversions_value The total value of your conversions.
cost_per_all_conversions The average cost for each conversion, including cross-device conversions.
cost_per_conversion The average cost for each conversion.
cross_device_conversions Conversions that started on one device and finished on another.
value_per_all_conversions The total value of all conversions divided by the number of all conversions.
view_through_conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost average_cpm The average cost-per-thousand-impressions.
average_cpv The average cost-per-view for video ads.
cost_micros The total cost of all clicks or impressions, in micros.
Engagement engagement_rate The percentage of users who engaged with your ad.
engagements The number of times a user interacted with your ad.
Performance clicks The number of times your ad was clicked.
ctr Click-through rate, which is the number of clicks divided by the number of impressions.
impressions The number of times your ad was shown.
Video video_quartile_p100_rate The percentage of times your video was played to 100% of its length.
video_quartile_p25_rate The percentage of times your video was played to 25% of its length.
video_quartile_p50_rate The percentage of times your video was played to 50% of its length.
video_quartile_p75_rate The percentage of times your video was played to 75% of its length.
video_view_rate The number of views your video ad receives divided by the number of times it's shown.
video_views The number of times your video was viewed.
video_duration_millis The duration of the video in milliseconds.
Dimensions
Group Name Description
Account name Account name The name of the Google Ads account.
Campaign Campaign Id The unique identifier for the campaign.
Campaign name The name of the campaign.
Campaign status The current status of the campaign (e.g., enabled, paused, removed).
Labels Custom labels applied to the campaign.
Report Date The date of the data.
Record hash A unique identifier for each row of data in the report.
Other ad_group_ad_status The status of the ad in the ad group.
ad_group_id The unique identifier for the ad group.
ad_group_name The name of the ad group.
ad_network_type The ad network where your ad was shown (e.g., Search, Display).
customer_currency_code The currency used for billing in the account.
customer_descriptive_name The descriptive name of the customer account.
customer_id The unique identifier for the customer.
customer_time_zone The time zone of the account.
device The device on which the ad was shown (e.g., Desktop, Mobile, Tablet).
id The unique identifier for the ad.
video_channel_id The ID of the YouTube channel for the video.
video_id The ID of the YouTube video.
video_title The title of the YouTube video.

Accounts

Accounts - Metrics & Dimensions
Metrics
Group Name Description
No metrics were provided for this report.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
auto_tagging_enabled Indicates if auto-tagging is enabled for the account.
call_reporting_setting.call_conversion_action The conversion action to attribute calls to.
call_reporting_setting.call_conversion_reporting_enabled Indicates if call conversion reporting is enabled.
call_reporting_setting.call_reporting_enabled Indicates if call reporting is enabled.
conversion_tracking_setting.accepted_customer_data_terms Indicates if the customer has accepted the customer data terms.
conversion_tracking_setting.conversion_tracking_id The conversion tracking ID of the account.
conversion_tracking_setting.conversion_tracking_status The status of conversion tracking.
conversion_tracking_setting.cross_account_conversion_tracking_id The cross-account conversion tracking ID.
conversion_tracking_setting.enhanced_conversions_for_leads_enabled Indicates if enhanced conversions for leads is enabled.
conversion_tracking_setting.google_ads_conversion_customer The Google Ads customer to which conversions are attributed.
currency_code The currency used for billing in the account.
customer_agreement_setting.accepted_lead_form_terms Indicates if the lead form terms have been accepted.
descriptive_name A user-friendly name for the account.
final_url_suffix A suffix appended to the final URL of your ads.
has_partners_badge Indicates if the account has a Google Partners badge.
id The unique identifier for the account.
image_asset_auto_migration_done Indicates if image asset auto-migration is complete.
image_asset_auto_migration_done_date_time The timestamp of when image asset auto-migration was completed.
local_services_settings.granular_insurance_statuses The granular insurance statuses for local services ads.
local_services_settings.granular_license_statuses The granular license statuses for local services ads.
location_asset_auto_migration_done Indicates if location asset auto-migration is complete.
location_asset_auto_migration_done_date_time The timestamp of when location asset auto-migration was completed.
manager Indicates if the account is a manager account.
optimization_score The optimization score of the account.
optimization_score_weight The weight of the optimization score.
pay_per_conversion_eligibility_failure_reasons Reasons for failing pay-per-conversion eligibility.
remarketing_setting.google_global_site_tag The Google global site tag for remarketing.
resource_name The resource name of the account.
status The status of the account.
test_account Indicates if the account is a test account.
time_zone The time zone of the account.
tracking_url_template The tracking URL template for the account.
video_brand_safety_suitability The brand safety suitability for video ads.

Ad groups

Ad groups - Metrics & Dimensions
Metrics
Group Name Description
Ad Group cpc_bid_micros The cost-per-click bid for the ad group, in micros.
cpm_bid_micros The cost-per-thousand-impressions bid for the ad group, in micros.
cpv_bid_micros The cost-per-view bid for the ad group, in micros.
effective_cpc_bid_micros The effective cost-per-click bid for the ad group, in micros.
effective_target_cpa_micros The effective target cost-per-acquisition for the ad group, in micros.
effective_target_roas The effective target return on ad spend for the ad group.
fixed_cpm_micros The fixed cost-per-thousand-impressions for the ad group, in micros.
percent_cpc_bid_micros The percentage CPC bid for the ad group, in micros.
target_cpa_micros The target CPA for the ad group, in micros.
target_cpm_micros The target CPM for the ad group, in micros.
target_cpv_micros The target CPV for the ad group, in micros.
target_roas The target ROAS for the ad group.
Dimensions
id
Group Name Description
Account name Account name The name of the Google Ads account.
Ad Group accessible_bidding_strategy_id The ID of the accessible bidding strategy.
ad_rotation_mode The ad rotation mode of the ad group.
audience_setting.use_audience_grouped Indicates if the ad group uses grouped audiences.
base_ad_group The base ad group from which this ad group was created.
bidding_strategy_id The ID of the bidding strategy.
campaign The campaign this ad group belongs to.
customer_id The unique identifier for the customer.
display_custom_bid_dimension The dimension used for custom bids on the Display Network.
effective_target_cpa_source The source of the effective target CPA.
effective_target_roas_source The source of the effective target ROAS.
exclude_demographic_expansion Indicates if demographic expansion is excluded.
excluded_parent_asset_field_types The asset field types excluded from this ad group.
excluded_parent_asset_set_types The asset set types excluded from this ad group.
final_url_suffix A suffix appended to the final URL of your ads.
id The unique identifier for the ad group.
name The name of the ad group.
optimized_targeting_enabled Indicates if optimized targeting is enabled for the ad group.
primary_status The primary serving status of the ad group.
primary_status_reasons The reasons for the ad group's primary serving status.
resource_name The resource name of the ad group.
status The status of the ad group.
targeting_setting.target_restrictions The target restrictions for the ad group.
tracking_url_template The tracking URL template for the ad group.
type The type of ad group.
url_custom_parameters Custom parameters for the ad group's URLs.

Ads

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
General & Identifiers ad_group The ad group associated with the ad.
ad_group_id The unique identifier for the ad group.
campaign_id The unique identifier for the campaign.
customer_id The unique identifier for the customer account.
id The unique identifier for the ad.
resource_name The resource name of the ad.
Status & Policy action_items A list of suggested actions to improve ad performance.
ad_strength The strength of the ad copy, as determined by Google Ads.
added_by_google_ads Indicates if the resource was added by Google Ads.
policy_summary.approval_status The approval status of the ad's policy.
policy_summary.policy_topic_entries A list of policy topic entries for the ad.
policy_summary.review_status The review status of the ad's policy.
primary_status The primary serving status of the ad.
primary_status_reasons A list of reasons for the primary serving status.
Status & Policy status The current status of the ad.
App Ad app_ad.descriptions A list of descriptions for the app ad.
app_ad.headlines A list of headlines for the app ad.
app_ad.html5_media_bundles A list of HTML5 media bundles.
app_ad.images A list of images for the app ad.
app_ad.mandatory_ad_text The mandatory ad text.
app_ad.youtube_videos A list of YouTube videos for the app ad.
App Engagement Ad app_engagement_ad.descriptions A list of descriptions for the app engagement ad.
app_engagement_ad.headlines A list of headlines for the app engagement ad.
app_engagement_ad.images A list of images for the app engagement ad.
app_engagement_ad.videos A list of videos for the app engagement ad.
App Pre-Registration Ad app_pre_registration_ad.descriptions A list of descriptions for the app pre-registration ad.
app_pre_registration_ad.headlines A list of headlines for the app pre-registration ad.
app_pre_registration_ad.images A list of images for the app pre-registration ad.
app_pre_registration_ad.youtube_videos A list of YouTube videos for the app pre-registration ad.
Call Ad call_ad.business_name The business name for the call ad.
call_ad.call_tracked Indicates if call conversions are being tracked.
call_ad.conversion_action The conversion action for the call ad.
call_ad.conversion_reporting_state The state of call conversion reporting.
call_ad.country_code The country code for the phone number.
call_ad.description1 The first description line for the call ad.
call_ad.description2 The second description line for the call ad.
call_ad.disable_call_conversion Indicates whether to disable call conversion tracking.
call_ad.headline1 The first headline line for the call ad.
call_ad.headline2 The second headline line for the call ad.
call_ad.path1 The first path for the display URL.
call_ad.path2 The second path for the display URL.
call_ad.phone_number The phone number for the call ad.
call_ad.phone_number_verification_url The URL used for phone number verification.
Demand Gen Carousel Ad demand_gen_carousel_ad.business_name The business name for the carousel ad.
demand_gen_carousel_ad.call_to_action_text The call-to-action text for the carousel ad.
demand_gen_carousel_ad.carousel_cards The carousel cards for the ad.
demand_gen_carousel_ad.description The description of the carousel ad.
demand_gen_carousel_ad.headline The headline of the carousel ad.
demand_gen_carousel_ad.logo_image The logo image for the carousel ad.
Demand Gen Multi-Asset Ad demand_gen_multi_asset_ad.business_name The business name for the multi-asset ad.
demand_gen_multi_asset_ad.call_to_action_text The call-to-action text for the multi-asset ad.
demand_gen_multi_asset_ad.descriptions A list of descriptions for the multi-asset ad.
demand_gen_multi_asset_ad.headlines A list of headlines for the multi-asset ad.
demand_gen_multi_asset_ad.lead_form_only Indicates if the ad is a lead form only.
demand_gen_multi_asset_ad.logo_images A list of logo images for the multi-asset ad.
demand_gen_multi_asset_ad.marketing_images A list of marketing images for the multi-asset ad.
demand_gen_multi_asset_ad.portrait_marketing_images A list of portrait marketing images for the ad.
Demand Gen Multi-Asset Ad demand_gen_multi_asset_ad.square_marketing_images A list of square marketing images for the ad.
Demand Gen Product Ad demand_gen_product_ad.breadcrumb1 The first breadcrumb of the ad.
demand_gen_product_ad.breadcrumb2 The second breadcrumb of the ad.
demand_gen_product_ad.business_name The business name for the ad.
demand_gen_product_ad.call_to_action The call-to-action for the ad.
demand_gen_product_ad.description The description of the ad.
demand_gen_product_ad.headline The headline of the ad.
demand_gen_product_ad.logo_image The logo image for the ad.
Demand Gen Video Responsive Ad demand_gen_video_responsive_ad.breadcrumb1 The first breadcrumb of the ad.
demand_gen_video_responsive_ad.breadcrumb2 The second breadcrumb of the ad.
demand_gen_video_responsive_ad.business_name The business name for the ad.
demand_gen_video_responsive_ad.call_to_actions A list of call-to-actions for the ad.
demand_gen_video_responsive_ad.descriptions A list of descriptions for the ad.
demand_gen_video_responsive_ad.headlines A list of headlines for the ad.
demand_gen_video_responsive_ad.logo_images A list of logo images for the ad.
demand_gen_video_responsive_ad.long_headlines A list of long headlines for the ad.
demand_gen_video_responsive_ad.videos A list of videos for the ad.
Display Upload Ad display_upload_ad.display_upload_product_type The product type for the display upload ad.
display_upload_ad.media_bundle The media bundle for the display upload ad.
display_url The URL displayed with the ad.
Expanded Dynamic Search Ad expanded_dynamic_search_ad.description The first description line.
expanded_dynamic_search_ad.description2 The second description line.
Expanded Text Ad expanded_text_ad.description The first description line for the expanded text ad.
expanded_text_ad.description2 The second description line for the expanded text ad.
expanded_text_ad.headline_part1 The first part of the ad's headline.
expanded_text_ad.headline_part2 The second part of the ad's headline.
expanded_text_ad.headline_part3 The third part of the ad's headline.
Expanded Text Ad Paths expanded_text_ad.path1 The first path segment for the display URL.
expanded_text_ad.path2 The second path segment for the display URL.
Final URLs final_app_urls A list of final URLs for app downloads.
final_mobile_urls A list of final URLs for mobile devices.
final_url_suffix A suffix to append to the end of the final URL.
final_urls A list of final URLs for the ad.
Hotel Ad hotel_ad Settings specific to a hotel ad.
Image Ad image_ad.image_asset.asset The asset for the image.
image_ad.image_url The URL of the image.
image_ad.mime_type The MIME type of the image.
image_ad.name The name of the image asset.
image_ad.pixel_height The height of the image in pixels.
image_ad.pixel_width The width of the image in pixels.
Image Ad image_ad.preview_image_url The URL of the preview image.
Image Ad image_ad.preview_pixel_height The height of the preview image.
Image Ad image_ad.preview_pixel_width The width of the preview image.
Legacy Ad legacy_app_install_ad Settings specific to a legacy app install ad.
Legacy Responsive Display Ad legacy_responsive_display_ad.accent_color The accent color for the ad.
legacy_responsive_display_ad.allow_flexible_color Indicates if flexible color is allowed.
legacy_responsive_display_ad.business_name The business name for the ad.
legacy_responsive_display_ad.call_to_action_text The call-to-action text.
legacy_responsive_display_ad.description The ad description.
legacy_responsive_display_ad.format_setting The format setting for the ad.
legacy_responsive_display_ad.logo_image The logo image for the ad.
legacy_responsive_display_ad.long_headline The long headline for the ad.
legacy_responsive_display_ad.main_color The main color for the ad.
legacy_responsive_display_ad.marketing_image The marketing image for the ad.
legacy_responsive_display_ad.price_prefix A prefix for the price.
legacy_responsive_display_ad.promo_text The promotional text.
Legacy Responsive Display Ad legacy_responsive_display_ad.short_headline The short headline.
Legacy Responsive Display Ad legacy_responsive_display_ad.square_logo_image The square logo image.
Legacy Responsive Display Ad legacy_responsive_display_ad.square_marketing_image The square marketing image.
Local Ad local_ad.call_to_actions A list of call-to-actions for the ad.
local_ad.descriptions A list of descriptions for the ad.
local_ad.headlines A list of headlines for the ad.
local_ad.logo_images A list of logo images for the ad.
local_ad.marketing_images A list of marketing images for the ad.
local_ad.path1 The first path for the display URL.
local_ad.path2 The second path for the display URL.
Local Ad local_ad.videos A list of videos for the ad.
Responsive Display Ad responsive_display_ad.accent_color The accent color for the ad.
responsive_display_ad.allow_flexible_color Indicates if flexible color is allowed.
responsive_display_ad.business_name The business name for the ad.
responsive_display_ad.call_to_action_text The call-to-action text for the ad.
responsive_display_ad.control_spec.enable_asset_enhancements Indicates if asset enhancements are enabled.
responsive_display_ad.control_spec.enable_autogen_video Indicates if auto-generated videos are enabled.
responsive_display_ad.descriptions A list of descriptions for the ad.
responsive_display_ad.format_setting The format setting for the ad.
responsive_display_ad.headlines A list of headlines for the ad.
responsive_display_ad.logo_images A list of logo images.
responsive_display_ad.long_headline The long headline for the ad.
Responsive Display Ad responsive_display_ad.main_color The main color for the ad.
Responsive Display Ad responsive_display_ad.marketing_images A list of marketing images for the ad.
Responsive Display Ad responsive_display_ad.price_prefix A prefix for the price.
Responsive Display Ad responsive_display_ad.promo_text The promotional text.
Responsive Display Ad responsive_display_ad.square_logo_images A list of square logo images.
Responsive Display Ad responsive_display_ad.square_marketing_images A list of square marketing images.
Responsive Display Ad responsive_display_ad.youtube_videos A list of YouTube videos for the ad.
Responsive Search Ad responsive_search_ad.descriptions A list of descriptions for the responsive search ad.
responsive_search_ad.headlines A list of headlines for the responsive search ad.
responsive_search_ad.path1 The first path for the display URL.
responsive_search_ad.path2 The second path for the display URL.
Shopping Ads shopping_comparison_listing_ad.headline The headline for the comparison listing ad.
shopping_product_ad Settings specific to a shopping product ad.
shopping_smart_ad Settings specific to a smart shopping ad.
Smart Campaign Ad smart_campaign_ad.descriptions A list of descriptions for the smart campaign ad.
smart_campaign_ad.headlines A list of headlines for the smart campaign ad.
Text Ad text_ad.description1 The first description line for the text ad.
text_ad.description2 The second description line for the text ad.
text_ad.headline The headline for the text ad.
URL & Tracking tracking_url_template The URL template for constructing a tracking URL.
url_collections A list of URL collections for the ad.
url_custom_parameters A list of custom parameters for the ad's URLs.
Video Ad (Bumper) video_ad.bumper.action_button_label The action button label for a bumper ad.
video_ad.bumper.action_headline The action headline for a bumper ad.
video_ad.bumper.companion_banner.asset The companion banner asset for a bumper ad.
Video Ad (In-Feed) video_ad.in_feed.description1 The first description line for an in-feed video ad.
video_ad.in_feed.description2 The second description line for an in-feed video ad.
video_ad.in_feed.headline The headline for an in-feed video ad.
Video Ad (In-Feed) video_ad.in_feed.thumbnail The thumbnail for an in-feed video ad.
Video Ad (In-Stream) video_ad.in_stream.action_button_label The action button label for an in-stream video ad.
video_ad.in_stream.action_headline The action headline for an in-stream video ad.
video_ad.in_stream.companion_banner.asset The companion banner asset for an in-stream video ad.
Video Ad (Non-Skippable) video_ad.non_skippable.action_button_label The action button label for a non-skippable video ad.
video_ad.non_skippable.action_headline The action headline for a non-skippable video ad.
video_ad.non_skippable.companion_banner.asset The companion banner asset for a non-skippable video ad.
Video Ad (Out-Stream) video_ad.out_stream.description The description for an out-stream video ad.
video_ad.out_stream.headline The headline for an out-stream video ad.
Video Ad video_ad.video.asset The video asset for the ad.
Video Responsive Ad video_responsive_ad.breadcrumb1 The first breadcrumb for the ad.
video_responsive_ad.breadcrumb2 The second breadcrumb for the ad.
video_responsive_ad.call_to_actions A list of call-to-actions.
video_responsive_ad.companion_banners A list of companion banners.
video_responsive_ad.descriptions A list of descriptions for the ad.
video_responsive_ad.headlines A list of headlines for the ad.
video_responsive_ad.long_headlines A list of long headlines.
Video Responsive Ad video_responsive_ad.videos A list of videos for the ad.
Miscellaneous ad_group_ad_asset_automation_settings Settings for ad group ad asset automation.
device_preference The device preference for the ad.
labels A list of labels attached to the ad.
type The type of the ad.

Campaigns

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
customer_id The unique identifier for the customer account.
Status & Performance status The status of the campaign (e.g., ENABLED, PAUSED, REMOVED).
serving_status The serving status of the campaign (e.g., SERVING, ENDED, PENDING).
primary_status The primary serving status of the campaign.
primary_status_reasons The reasons for the primary serving status of the campaign.
ad_serving_optimization_status The ad serving optimization status of the campaign.
optimization_score The optimization score of the campaign, from 0 to 1.
performance_max_upgrade.performance_max_campaign The Performance Max campaign that an upgraded campaign has been transformed into.
performance_max_upgrade.pre_upgrade_campaign The pre-upgrade campaign for a Performance Max campaign.
performance_max_upgrade.status The status of the Performance Max upgrade.
bidding_strategy_system_status The system status of the bidding strategy (e.g., LEARNING, LIMITED).
experiment_type The type of experiment of the campaign.
Bidding & Budget accessible_bidding_strategy The resource name of the bidding strategy that can be accessed by the campaign.
accessible_bidding_strategy_id The ID of the accessible bidding strategy.
bidding_strategy The resource name of the bidding strategy used by the campaign.
bidding_strategy_id The ID of the bidding strategy.
bidding_strategy_type The type of bidding strategy (e.g., MANUAL_CPC, TARGET_CPA).
campaign_budget The resource name of the budget for the campaign.
campaign_budget_id The ID of the campaign budget.
commission.commission_rate_micros Commission rate in micros (one millionth) for hotel campaigns.
fixed_cpm.goal The goal of the Fixed CPM bidding strategy.
fixed_cpm.target_frequency_info.target_count The target frequency count for Fixed CPM.
fixed_cpm.target_frequency_info.time_unit The time unit for the target frequency for Fixed CPM.
manual_cpa Settings for Manual CPA bidding strategy. This field is read-only.
manual_cpc.enhanced_cpc_enabled Whether Enhanced CPC is enabled for a Manual CPC bidding strategy.
manual_cpm Settings for Manual CPM bidding strategy. This field is read-only.
manual_cpv Settings for Manual CPV bidding strategy. This field is read-only.
maximize_conversion_value.target_roas The target return on ad spend (ROAS) for a Maximize Conversion Value bidding strategy.
maximize_conversions.target_cpa_micros The target cost per acquisition (CPA) in micros for a Maximize Conversions bidding strategy.
payment_mode The payment mode of the campaign (e.g., CLICKS, CONVERSIONS).
percent_cpc.cpc_bid_ceiling_micros The CPC bid ceiling in micros for a Percent CPC bidding strategy.
percent_cpc.enhanced_cpc_enabled Whether Enhanced CPC is enabled for a Percent CPC bidding strategy.
real_time_bidding_setting.opt_in Whether the campaign has opted into real-time bidding.
target_cpa.cpc_bid_ceiling_micros The CPC bid ceiling in micros for a Target CPA bidding strategy.
target_cpa.cpc_bid_floor_micros The CPC bid floor in micros for a Target CPA bidding strategy.
target_cpa.target_cpa_micros The target CPA in micros for a Target CPA bidding strategy.
target_cpm.target_frequency_goal.target_count The target frequency count for Target CPM.
target_cpm.target_frequency_goal.time_unit The time unit for the target frequency for Target CPM.
target_cpv Settings for Target CPV bidding strategy. This field is read-only.
target_impression_share.cpc_bid_ceiling_micros The CPC bid ceiling in micros for a Target Impression Share bidding strategy.
target_impression_share.location The target location for a Target Impression Share bidding strategy.
target_impression_share.location_fraction_micros The desired impression share in micros for the target location.
target_roas.cpc_bid_ceiling_micros The CPC bid ceiling in micros for a Target ROAS bidding strategy.
target_roas.cpc_bid_floor_micros The CPC bid floor in micros for a Target ROAS bidding strategy.
target_roas.target_roas The target return on ad spend for a Target ROAS bidding strategy.
target_spend.cpc_bid_ceiling_micros The CPC bid ceiling in micros for a Target Spend bidding strategy.
target_spend.target_spend_micros The target spend in micros for a Target Spend bidding strategy.
Campaign Settings advertising_channel_sub_type The sub-type of the advertising channel (e.g., APP_CAMPAIGN, SEARCH_MOBILE_APP).
advertising_channel_type The primary advertising channel of this campaign.
app_campaign_setting.app_id The app ID for an App campaign.
app_campaign_setting.app_store The app store for an App campaign.
app_campaign_setting.bidding_strategy_goal_type The bidding goal for an App campaign.
asset_automation_settings The asset automation settings for the campaign.
audience_setting.use_audience_grouped Indicates if audience is grouped for this campaign. 'true' means that assets are served to the combined groups of audiences.
brand_guidelines_enabled Indicates if brand guidelines are enabled for the campaign.
demand_gen_campaign_settings.upgraded_targeting Indicates if the Demand Gen campaign has upgraded targeting.
dynamic_search_ads_setting.domain_name The domain name for the Dynamic Search Ads setting.
dynamic_search_ads_setting.feeds The page feeds for the Dynamic Search Ads setting.
dynamic_search_ads_setting.language_code The language code for the Dynamic Search Ads setting.
dynamic_search_ads_setting.use_supplied_urls_only Whether to only use URLs from the page feed for Dynamic Search Ads.
excluded_parent_asset_field_types The asset field types that are excluded from this campaign.
excluded_parent_asset_set_types The asset set types that are excluded from this campaign.
frequency_caps A list of frequency caps set for this campaign.
geo_target_type_setting.negative_geo_target_type The negative geo target type for the campaign.
geo_target_type_setting.positive_geo_target_type The positive geo target type for the campaign.
hotel_property_asset_set The hotel property asset set for a hotel campaign.
hotel_setting.hotel_center_id The Hotel Center account ID for a hotel campaign.
keyword_match_type The keyword match type for the campaign.
listing_type The listing type of the campaign (e.g., for vehicle ads).
local_campaign_setting.location_source_type The location source for a local campaign.
local_services_campaign_settings.category_bids Category bids for a local services campaign.
optimization_goal_setting.optimization_goal_types The optimization goals for this campaign.
selective_optimization.conversion_actions The selected conversion actions for optimizing this campaign.
shopping_setting.advertising_partner_ids The advertising partner IDs for a Shopping campaign.
shopping_setting.campaign_priority The priority of the Shopping campaign.
shopping_setting.disable_product_feed Whether the product feed is disabled for a Shopping campaign.
shopping_setting.enable_local Whether to enable local inventory ads for a Shopping campaign.
shopping_setting.feed_label The feed label for a Shopping campaign.
shopping_setting.merchant_id The merchant ID for a Shopping campaign.
shopping_setting.use_vehicle_inventory Whether to use vehicle inventory for a Shopping campaign.
targeting_setting.target_restrictions The targeting restrictions for the campaign.
travel_campaign_settings.travel_account_id The travel account ID for a travel campaign.
vanity_pharma.vanity_pharma_display_url_mode The display URL mode for a vanity pharma campaign.
vanity_pharma.vanity_pharma_text The text for a vanity pharma campaign.
video_brand_safety_suitability The brand safety suitability for a video campaign.
video_campaign_settings.video_ad_inventory_control.allow_in_feed Whether in-feed video ads are allowed in the campaign.
video_campaign_settings.video_ad_inventory_control.allow_in_stream Whether in-stream video ads are allowed in the campaign.
video_campaign_settings.video_ad_inventory_control.allow_shorts Whether YouTube Shorts ads are allowed in the campaign.
Identification & URLs id The unique identifier for the campaign.
name The name of the campaign.
base_campaign The resource name of the base campaign for an experiment campaign.
campaign_group The resource name of the campaign group this campaign belongs to.
campaign_group_id The ID of the campaign group.
labels The resource names of labels attached to this campaign.
resource_name The resource name of the campaign.
final_url_suffix A suffix to append to the end of the final URL.
tracking_setting.tracking_url The tracking URL for the campaign.
tracking_url_template The URL template for constructing a tracking URL.
url_custom_parameters A list of custom parameters for the campaign's URLs.
url_expansion_opt_out Whether to opt out of URL expansion for the campaign.
Network Settings network_settings.target_content_network Whether the campaign targets the content network.
network_settings.target_google_search Whether the campaign targets Google Search.
network_settings.target_google_tv_network Whether the campaign targets the Google TV network.
network_settings.target_partner_search_network Whether the campaign targets partner search networks.
network_settings.target_search_network Whether the campaign targets the search network.
network_settings.target_youtube Whether the campaign targets YouTube.
Scheduling start_date The first day of the campaign in YYYY-MM-DD format.
end_date The last day of the campaign in YYYY-MM-DD format.

Campaign budgets

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
customer_id The unique identifier for the customer account.
Identification id The unique identifier of the campaign budget.
name The name of the campaign budget.
resource_name The resource name of the campaign budget.
aligned_bidding_strategy_id The ID of the bidding strategy this budget is aligned with. A budget is aligned with a bidding strategy if it's a part of a campaign group with the same bidding strategy.
Amount & Period amount_micros The amount of the budget, in micros. For daily budgets, this is the daily amount. For fixed budgets, this is the total amount.
total_amount_micros The total amount of the budget, in micros. This field is for fixed period budgets.
period The period over which the budget is spent. For daily budgets, the period is DAILY.
Status & Delivery status The status of the campaign budget. (ENABLED, REMOVED)
delivery_method The delivery method of the budget. (STANDARD, ACCELERATED)
type The type of the campaign budget. (STANDARD, HOTEL_ADS_COMMISSION, FIXED_CPA, SMART_CAMPAIGN)
Sharing explicitly_shared Specifies whether the budget is explicitly shared. If true, the budget can be shared with multiple campaigns. If false, the budget is specific to a single campaign.
reference_count The number of campaigns using this budget. This field is read-only.
Recommendations has_recommended_budget Indicates whether this budget has a recommended budget amount.
recommended_budget_amount_micros The recommended budget amount.
recommended_budget_estimated_change_weekly_clicks The estimated change in weekly clicks if the recommended budget is applied.
recommended_budget_estimated_change_weekly_cost_micros The estimated change in weekly cost in micros if the recommended budget is applied.
recommended_budget_estimated_change_weekly_interactions The estimated change in weekly interactions if the recommended budget is applied.
recommended_budget_estimated_change_weekly_views The estimated change in weekly views if the recommended budget is applied.

Campaign criterion

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
customer_id The unique identifier for the customer account.
Identification & Status campaign The campaign to which the criterion belongs.
campaign_id The ID of the campaign to which the criterion belongs.
criterion_id The ID of the criterion. This field is ignored for mutates.
resource_name The resource name of the campaign criterion.
display_name The display name of the criterion. This is returned for some criterion types.
status The status of the criterion.
type The type of the criterion.
Bidding bid_modifier The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0.
negative Whether to target (`false`) or exclude (`true`) the criterion.
Keyword keyword.text The text of the keyword.
keyword.match_type The match type of the keyword.
Keyword Theme keyword_theme.keyword_theme_constant The resource name of a KeywordThemeConstant.
keyword_theme.free_form_keyword_theme A free-form text string for a keyword theme.
Demographics age_range.type Type of the age range.
gender.type Type of the gender.
income_range.type Type of the income range.
parental_status.type Type of the parental status.
Audience user_interest.user_interest_category The user interest category to target.
user_list.user_list The user list to target.
user_list_id The ID of the user list.
custom_affinity.custom_affinity The custom affinity to target.
custom_audience.custom_audience The custom audience to target.
combined_audience.combined_audience The combined audience to target.
Content placement.url URL of the placement.
topic.topic_constant The topic to target.
topic_constant_id The ID of the topic constant.
topic.path The path of the topic constant.
youtube_channel.channel_id The YouTube channel ID.
youtube_video.video_id The YouTube video ID.
Location location.geo_target_constant The geo target constant resource name.
location_group The location group that this criterion targets.
Proximity proximity.radius The radius of the proximity.
proximity.radius_units The unit of the radius.
proximity.address.street_address Street address of the proximity.
proximity.address.city_name City name of the proximity.
proximity.address.province_code Province code of the proximity.
proximity.address.province_name Province name of the proximity.
proximity.address.postal_code Postal code of the proximity.
proximity.address.country_code Country code of the proximity.
proximity.geo_point.latitude_in_micro_degrees Latitude of the geo point in micro degrees.
proximity.geo_point.longitude_in_micro_degrees Longitude of the geo point in micro degrees.
ip_block.ip_address The IP address to block.
Device & Technology device.type Type of the device.
carrier.carrier_constant The carrier constant resource name.
carrier_constant_id The ID of the carrier constant.
language.language_constant The language constant resource name.
language_constant_id The ID of the language constant.
mobile_app_category.mobile_app_category_constant The mobile app category constant resource name.
mobile_app_category_constant_id The ID of the mobile app category constant.
mobile_application.app_id The app ID of the mobile application.
mobile_application.name The name of the mobile application.
mobile_device.mobile_device_constant The mobile device constant resource name.
mobile_device_constant_id The ID of the mobile device constant.
operating_system_version.operating_system_version_constant The operating system version constant resource name.
operating_system_version_constant_id The ID of the operating system version constant.
Ad Schedule ad_schedule.day_of_week The day of the week for the ad schedule.
ad_schedule.start_hour The start hour of the ad schedule.
ad_schedule.start_minute The start minute of the ad schedule.
ad_schedule.end_hour The end hour of the ad schedule.
ad_schedule.end_minute The end minute of the ad schedule.
Other Criteria webpage.criterion_name The name of the webpage criterion.
webpage.conditions The conditions of the webpage criterion.
webpage.coverage_percentage The coverage percentage of the webpage criterion.
webpage.sample.sample_urls The sample URLs of the webpage criterion.
listing_scope.dimensions The dimensions of the listing scope.
brand_list.shared_set The shared set for a brand list.
shared_set_id The ID of the shared set.
local_service_id.service_id The service ID of the local service.
feed_id The ID of the feed.
content_label.type The content label type.

Campaign labels

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
customer_id The unique identifier for the customer account.
Association campaign The campaign to which the label is attached.
campaign_id The ID of the campaign.
label The label assigned to the campaign.
label_id The ID of the label.
Identification resource_name The resource name of the campaign-label relationship.

Accessible bidding strategies

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Account & Ownership Account name The name of the Google Ads account.
customer_id The unique identifier for the customer account.
owner_customer_id ID of the customer which owns the bidding strategy.
owner_descriptive_name Descriptive name of the customer that owns the bidding strategy.
Identification id The ID of the bidding strategy.
name The name of the bidding strategy.
resource_name The resource name of the accessible bidding strategy.
type The type of the bidding strategy.
Maximize Conversions maximize_conversions.target_cpa_micros The target cost-per-acquisition (CPA) in micros. This is an optional field for the 'Maximize conversions' strategy.
Maximize Conversion Value maximize_conversion_value.target_roas The target return on ad spend (ROAS). This is a required field for the 'Maximize conversion value' strategy.
Target CPA target_cpa.target_cpa_micros Average CPA target in micros. This target is used for campaign-level targeting.
Target ROAS target_roas.target_roas The desired return on ad spend (ROAS). This is a ratio of conversion value to cost.
Target Spend target_spend.target_spend_micros The target spending amount in micros for the strategy. This is a required field.
target_spend.cpc_bid_ceiling_micros Maximum cost-per-click (CPC) bid in micros that can be set by the bidding strategy.
Target Impression Share target_impression_share.location The targeted location on the search results page.
target_impression_share.location_fraction_micros The desired fraction of impressions to achieve in the targeted location, specified in micros (1% = 10,000).
target_impression_share.cpc_bid_ceiling_micros The maximum CPC bid in micros that can be set by the bidding strategy.

Bidding strategies

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Account name Account name The name of the Google Ads account.
customer_id The unique identifier for the customer account.
Identification id The ID of the bidding strategy.
name The name of the bidding strategy.
resource_name The resource name of the bidding strategy.
type The type of the bidding strategy.
Status & Usage status The status of the bidding strategy.
campaign_count The number of campaigns attached to this bidding strategy.
non_removed_campaign_count The number of non-removed campaigns attached to this bidding strategy.
aligned_campaign_budget_id The ID of the campaign budget this portfolio bidding strategy is aligned with.
enhanced_cpc A bidding strategy that raises your bids for clicks that seem more likely to lead to a sale or conversion on your website.
Currency currency_code The currency code of the bidding strategy.
effective_currency_code The effective currency code of the bidding strategy.
Maximize Conversions maximize_conversions.target_cpa_micros The target cost-per-acquisition (CPA) in micros.
maximize_conversions.cpc_bid_ceiling_micros The maximum CPC bid in micros that can be set by the bidding strategy.
maximize_conversions.cpc_bid_floor_micros The minimum CPC bid in micros that can be set by the bidding strategy.
Maximize Conversion Value maximize_conversion_value.target_roas The target return on ad spend (ROAS).
maximize_conversion_value.cpc_bid_ceiling_micros The maximum CPC bid in micros that can be set by the bidding strategy.
maximize_conversion_value.cpc_bid_floor_micros The minimum CPC bid in micros that can be set by the bidding strategy.
Target CPA target_cpa.target_cpa_micros Average CPA target in micros.
target_cpa.cpc_bid_ceiling_micros Maximum CPC bid in micros that can be set by the bidding strategy.
target_cpa.cpc_bid_floor_micros Minimum CPC bid in micros that can be set by the bidding strategy.
Target ROAS target_roas.target_roas The desired return on ad spend (ROAS).
target_roas.cpc_bid_ceiling_micros Maximum CPC bid in micros that can be set by the bidding strategy.
target_roas.cpc_bid_floor_micros Minimum CPC bid in micros that can be set by the bidding strategy.
Target Spend target_spend.target_spend_micros The target spending amount in micros for the strategy.
target_spend.cpc_bid_ceiling_micros Maximum CPC bid in micros that can be set by the bidding strategy.
Target Impression Share target_impression_share.location The targeted location on the search results page.
target_impression_share.location_fraction_micros The desired fraction of impressions to achieve in the targeted location, in micros.
target_impression_share.cpc_bid_ceiling_micros The maximum CPC bid in micros that can be set by the bidding strategy.

Carrier constant

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Identification id The ID of the carrier criterion.
name The name of the carrier criterion. For example, "Vodafone", "T-Mobile", etc.
resource_name The resource name of the carrier criterion.
Location country_code The country code of the carrier criterion, for example, "US", "DE", "JP".

Language constant

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Identification id The ID of the language constant.
resource_name The resource name of the language constant.
code The language code, for example, "en" for English, "es" for Spanish.
name The full name of the language in English, for example, "English", "Spanish".
Attributes targetable Whether the language is targetable.

Mobile app category constant

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Identification id The ID of the mobile app category constant.
name The name of the mobile app category. For example, "Games", "Education", "Social".
resource_name The resource name of the mobile app category constant.

Mobile device constant

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Identification id The ID of the mobile device constant.
name The name of the mobile device. For example, "iPhone", "Galaxy S10".
resource_name The resource name of the mobile device constant.
Device Details manufacturer_name The manufacturer of the mobile device. For example, "Apple", "Samsung".
operating_system_name The operating system of the mobile device. For example, "iOS", "Android".
type The type of the mobile device. For example, "Mobile", "Tablet".

Operating system version constant

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Account Account Account name The name of the Google Ads account.
Identification id The ID of the operating system version constant.
name Name of the operating system version. For example, "iOS 11", "Android 9".
resource_name The resource name of the operating system version constant.
Version Details os_major_version The major version of the operating system. For example, for "iOS 11.1", this is 11.
os_minor_version The minor version of the operating system. For example, for "iOS 11.1", this is 1.
operator_type The operator type of the operating system version.

Topic constant

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
Identification id The ID of the topic constant.
resource_name The resource name of the topic constant.
Hierarchy path The category to which this topic belongs. For example, for 'Display & Video 360', the path is 'Advertising & Marketing/Ad Tech/Display & Video 360'.
topic_constant_parent The resource name of the parent of the topic constant.

Ad group criterion

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Association Account name The name of the Google Ads account.
customer_id The unique identifier for the customer account.
campaign_id The ID of the campaign to which the criterion belongs.
ad_group The ad group to which the criterion belongs.
ad_group_id The ID of the ad group.
Identification & Status criterion_id The ID of the criterion.
resource_name The resource name of the ad group criterion.
display_name The display name of the criterion.
type The type of the criterion.
status The status of the ad group criterion.
approval_status The approval status of the criterion.
disapproval_reasons The list of disapproval reasons for the criterion.
primary_status The primary serving status of the ad group criterion.
primary_status_reasons The reasons for the ad group criterion's primary serving status.
system_serving_status The system serving status of the ad group criterion.
negative Whether to target (`false`) or exclude (`true`) the criterion.
Bidding bid_modifier The modifier for the bid when the criterion matches.
cpc_bid_micros The CPC (cost-per-click) bid in micros.
cpm_bid_micros The CPM (cost-per-thousand impressions) bid in micros.
cpv_bid_micros The CPV (cost-per-view) bid in micros.
percent_cpc_bid_micros The percent CPC (cost-per-click) bid in micros.
Effective Bids effective_cpc_bid_micros The effective CPC bid in micros.
effective_cpc_bid_source The source of the effective CPC bid.
effective_cpm_bid_micros The effective CPM bid in micros.
effective_cpm_bid_source The source of the effective CPM bid.
effective_cpv_bid_micros The effective CPV bid in micros.
effective_cpv_bid_source The source of the effective CPV bid.
effective_percent_cpc_bid_micros The effective percent CPC bid in micros.
effective_percent_cpc_bid_source The source of the effective percent CPC bid.
URL & Tracking final_urls The final URLs for the criterion.
final_mobile_urls The final mobile URLs for the criterion.
final_url_suffix The final URL suffix for the criterion.
tracking_url_template The tracking URL template for the criterion.
url_custom_parameters The custom parameters for the criterion's URLs.
Quality & Position quality_info.quality_score The quality score of the criterion.
quality_info.creative_quality_score The creative quality score of the criterion.
quality_info.post_click_quality_score The post-click quality score of the criterion.
quality_info.search_predicted_ctr The search predicted click-through rate (CTR) of the criterion.
position_estimates.first_page_cpc_micros The estimated CPC bid in micros to appear on the first page.
position_estimates.first_position_cpc_micros The estimated CPC bid in micros to appear in the first position.
position_estimates.top_of_page_cpc_micros The estimated CPC bid in micros to appear at the top of the first page.
position_estimates.estimated_add_clicks_at_first_position_cpc The estimated additional clicks at the first position CPC.
position_estimates.estimated_add_cost_at_first_position_cpc The estimated additional cost at the first position CPC.
Keyword keyword.text The text of the keyword.
keyword.match_type The match type of the keyword.
Audience & Demographics age_range.type The age range type.
gender.type The gender type.
income_range.type The income range type.
parental_status.type The parental status type.
audience.audience The audience to target.
combined_audience.combined_audience The combined audience to target.
custom_affinity.custom_affinity The custom affinity to target.
custom_audience.custom_audience The custom audience to target.
custom_intent.custom_intent The custom intent to target.
user_interest.user_interest_category The user interest category to target.
user_list.user_list The user list to target.
user_list_id The ID of the user list.
Content & Placement placement.url The URL of the placement.
topic.topic_constant The topic to target.
topic_constant_id The ID of the topic constant.
topic.path The path of the topic constant.
youtube_channel.channel_id The YouTube channel ID.
youtube_video.video_id The YouTube video ID.
webpage.criterion_name The name of the webpage criterion.
webpage.conditions The conditions of the webpage criterion.
webpage.coverage_percentage The coverage percentage of the webpage criterion.
webpage.sample.sample_urls The sample URLs of the webpage criterion.
Mobile & Technology mobile_app_category.mobile_app_category_constant The mobile app category constant.
mobile_app_category_constant_id The ID of the mobile app category constant.
mobile_application.app_id The app ID of the mobile application.
mobile_application.name The name of the mobile application.
app_payment_model.type The app payment model type.
language.language_constant The language constant.
language_constant_id The ID of the language constant.
Listing Group listing_group.type The type of the listing group.
listing_group.parent_ad_group_criterion The parent ad group criterion of the listing group.
listing_group.path The path of the listing group.
listing_group.case_value.product_brand.value The brand of the product.
listing_group.case_value.product_category.category_id The ID of the product category.
listing_group.case_value.product_category.level The level of the product category.
listing_group.case_value.product_channel.channel The channel of the product.
listing_group.case_value.product_channel_exclusivity.channel_exclusivity The channel exclusivity of the product.
listing_group.case_value.product_condition.condition The condition of the product.
listing_group.case_value.product_custom_attribute.index The index of the product custom attribute.
listing_group.case_value.product_custom_attribute.value The value of the product custom attribute.
listing_group.case_value.product_item_id.value The item ID of the product.
listing_group.case_value.product_type.level The level of the product type.
listing_group.case_value.product_type.value The value of the product type.
listing_group.case_value.hotel_id.value The hotel ID.
listing_group.case_value.hotel_class.value The hotel class.
listing_group.case_value.hotel_country_region.country_region_criterion The hotel country/region criterion.
listing_group.case_value.hotel_state.state_criterion The hotel state criterion.
listing_group.case_value.hotel_city.city_criterion The hotel city criterion.
listing_group.case_value.activity_id.value The activity ID.
listing_group.case_value.activity_rating.value The activity rating.
listing_group.case_value.activity_country.value The activity country.
listing_group.case_value.activity_state.value The activity state.
listing_group.case_value.activity_city.value The activity city.
Other location.geo_target_constant The geo target constant.
labels The labels attached to the ad group criterion.

Call details

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Association Account name The name of the Google Ads account.
customer_id The unique identifier for the customer account.
campaign_id The campaign associated with the call.
ad_group_id The ad group associated with the call.
Call Information resource_name The resource name of the call view.
call_duration_seconds The duration of the call in seconds.
call_status The status of the call (e.g., MISSED, RECEIVED).
type The type of the call (e.g., MANUALLY_DIALED, HIGH_CONFIDENCE).
call_tracking_display_location The location of the call tracking ad (e.g., AD, LANDING_PAGE).
Caller Information caller_country_code The country code of the caller.
caller_area_code The area code of the caller. For US numbers, this is a 3-digit number. For non-US numbers, this is the country-specific phone number prefix.
Time start_call_date_time The start time of the call, in the customer's timezone.
end_call_date_time The end time of the call, in the customer's timezone.

Feed

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Identification & Status Account name The name of the Google Ads account.
customer_id The unique identifier for the customer account.
id The ID of the feed.
name The name of the feed.
resource_name The resource name of the feed.
status Status of the feed.
origin Specifies who manages the feed.
Feed Attributes attributes The attributes of the feed.
Affiliate Location Feed Data affiliate_location_feed_data.chain_ids The list of chains for the affiliate location feed.
affiliate_location_feed_data.relationship_type The relationship type for the affiliate location feed.
Places Location Feed Data places_location_feed_data.email_address The email address of a Google Business Profile account.
places_location_feed_data.business_name_filter Used to filter Google Business Profile listings by business name.
places_location_feed_data.category_filters Used to filter Google Business Profile listings by categories.
places_location_feed_data.label_filters Used to filter Google Business Profile listings by labels.

Feed item

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Account Account name The name of the Google Ads account.
customer_id The unique identifier for the customer account.
feed The feed to which this feed item belongs.
feed_id The ID of the feed.
Identification & Status id The ID of the feed item.
resource_name The resource name of the feed item.
status Status of the feed item.
Content & Attributes attribute_values The feed item's attribute values.
url_custom_parameters The custom parameters for the feed item's URLs.
Scheduling start_date_time Start time in yyyy-MM-dd HH:mm:ss format.
end_date_time End time in yyyy-MM-dd HH:mm:ss format.
Policy & Targeting policy_infos Information about the feed item's policy review and approval status.
geo_targeting_restriction Geo targeting restriction specifies the type of location that can be used for targeting.

Labels

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Account name The name of the Google Ads account.
customer_id The unique identifier for the customer account.
Identification & Status id The ID of the label.
name The name of the label.
resource_name The resource name of the label.
status The status of the label. (ENABLED, REMOVED)
Text Label Details text_label.background_color The background color of the label in hexadecimal format (e.g., #ffffff for white).
text_label.description A short description of the label.

User interest

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
Budget Content budget lost impression share The percentage of impressions you lost on the Display Network due to an insufficient budget.
Search budget lost absolute top impression share The percentage of impressions you lost in the absolute top location of Google's search results due to an insufficient budget.
Search budget lost impression share The percentage of impressions you lost on the Search Network due to an insufficient budget.
Search budget lost top impression share The percentage of impressions you lost in the top location of Google's search results due to an insufficient budget.
Clicks Active view CTR The percentage of viewable impressions that resulted in a click.
CTR Click-through rate, which is the number of clicks divided by the number of impressions.
Invalid click rate The percentage of total clicks that were considered invalid.
Invalid clicks The total number of clicks that were considered invalid.
Relative CTR Your click-through rate compared to the average CTR of all advertisers on the same websites.
Conversions All conversions value by conversion date The total value of all conversions, based on the date the conversion occurred.
All conversions The total number of conversions, including those from cross-device conversions.
All conversions by conversion date The total number of all conversions, based on the date the conversion occurred.
All conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
All conversions value The total value of all conversions.
Conversions The number of times your ad led to a desired action, such as a purchase or sign-up.
Conversions by conversion date The number of conversions based on the date the conversion occurred.
Conversions from interactions rate The rate at which interactions with your ad lead to a conversion.
Conversions value The total value of your conversions.
Conversions value by conversion date The total value of conversions, based on the date the conversion occurred.
Cost per all conversions The average cost for each conversion, including cross-device conversions.
Cross device conversions Conversions that started on one device and finished on another.
Current model attributed conversions The number of conversions attributed to your ads using your selected attribution model.
Current model attributed conversions value The value of conversions attributed to your ads using your selected attribution model.
View through conversions Conversions that occur after a user sees your ad but does not interact with it.
Cost Active view CPM The cost per thousand viewable impressions.
Active view measurable cost The cost of impressions that were measurable for viewability.
Amount spend The total cost of all clicks or impressions.
Average amount spend The average amount spent per day.
CPC Cost-per-click, the average amount you pay for each click on your ad.
CPE Cost-per-engagement, the average amount you pay for each engagement with your ad.
CPM Cost-per-thousand-impressions, the average amount you pay for one thousand views of your ad.
CPV Cost-per-view, the average amount you pay for each view of your video ad.
Cost per conversion The average cost for each conversion.
Cost per current model attributed conversion The average cost for each conversion attributed by your current model.
Cross sell Cost of goods sold The total cost of the products sold as a result of your ads.
Gross profit The total revenue from sales minus the cost of goods sold.
Revenue The total income generated from sales as a result of your ads.
Units sold The total number of products sold as a result of your ads.
Engagement Average time on site The average duration of a session on your website.
Interaction rate The rate at which users interact with your ad.
Interactions The number of times users interacted with your ad.
Gmail Gmail forwards The number of times your Gmail ad was forwarded.
Gmail saves The number of times your Gmail ad was saved.
Gmail secondary clicks The number of clicks on links within your expanded Gmail ad.
Lead Cost of goods sold The total cost associated with generating a lead.
Gross profit The profit generated from leads.
Revenue The total income generated from sales as a result of your ads.
Units sold The number of leads that converted into sales.
Performance Absolute top impression percentage The percentage of your impressions that are shown as the very first ad above the organic search results.
Active view impressions The number of impressions that were considered viewable.
Active view measurability The percentage of your ad impressions that were measurable for viewability.
Active view measurable impressions The number of impressions that were measurable for viewability.
Active view viewability The percentage of your measurable ad impressions that were viewable.
Average page views The average number of pages viewed during a session on your website.
Bounce rate The percentage of single-page sessions in which there was no interaction with the page.
Clicks The number of times your ad was clicked.
Content impression share The percentage of impressions you received on the Display Network divided by the estimated number of impressions you were eligible to receive.
Content rank lost impression share The percentage of time your ads weren't shown on the Display Network due to poor ad rank.
Engagement rate The percentage of users who engaged with your ad.
Engagements The number of times a user interacted with your ad.
Impressions The number of times your ad was shown.
Percent new visitors The percentage of sessions that were from new visitors.
Search absolute top impression share The percentage of your impressions that are shown as the very first ad above the organic search results.
Search exact match impression share The impression share for searches that exactly matched your keywords.
Search impression share The percentage of impressions you received on the Search Network divided by the estimated number of impressions you were eligible to receive.
Top impression percentage The percentage of your ad impressions that are shown anywhere above the organic search results.
Phone Phone calls The number of phone calls received from your ads.
Phone impressions The number of times your phone number was shown in your ad.
Phone through rate The number of phone calls divided by the number of times your phone number was shown.
Sales All new customers LTV The lifetime value of all new customers acquired through your ads.
Average cart size The average number of items in a shopping cart per order.
Average order value The average value of each order.
Cost of goods sold The total cost of the products sold.
Gross profit The total revenue from sales minus the cost of goods sold.
Gross profit margin The percentage of revenue that is gross profit.
New customers LTV The lifetime value of new customers acquired through your ads.
Orders The total number of orders placed.
Video Plays at 100% rate The percentage of times your video was played to 100% of its length.
Plays at 25% rate The percentage of times your video was played to 25% of its length.
Plays at 50% rate The percentage of times your video was played to 50% of its length.
Plays at 75% rate The percentage of times your video was played to 75% of its length.
Video view rate The number of views your video ad receives divided by the number of times it's shown.
Video views The number of times your video was viewed.
Dimensions
Group Name Description
Account Account The parent account from which the user interest is accessed.
Account name The name of the Google Ads account.
Identification id The ID of the user interest.
name The name of the user interest.
resource_name The resource name of the user interest.
Taxonomy & Availability taxonomy_type The taxonomy type of the user interest.
user_interest_parent The parent user interest of this user interest.
launched_to_all A boolean value indicating if the user interest is launched to all advertisers.
availabilities The availabilities of the user interest in different campaign types.

User list

Google Ads API Data - Metrics & Dimensions
Metrics
Group Name Description
No metrics are provided for this report.
Dimensions
Group Name Description
Account Account The parent account of the user list.
Account name The name of the Google Ads account.
customer_id The unique identifier for the customer account.
Identification & Status id The ID of the user list.
resource_name The resource name of the user list.
name The name of the user list.
description A description of this user list.
type The type of this user list.
account_user_list_status Indicates the status of the user list in the account's context.
membership_status The membership status of this user list.
access_reason Indicates the reason this user list is accessible to the current customer.
closing_reason Indicates the reason why this user list is closed for new users.
Details & Configuration read_only A boolean indicating if the user list is read-only.
membership_life_span The number of days a user's cookie stays on your list.
match_rate_percentage The estimated percentage of users on this list that can be served with ads.
integration_code An integration code to identify the user list with external systems.
Size & Eligibility size_for_display The estimated number of users in this user list that are reachable for the Display Network.
size_range_for_display The size range of the user list for the Display Network.
size_for_search The estimated number of users in this user list that are reachable for the Search Network.
size_range_for_search The size range of the user list for the Search Network.
eligible_for_display A boolean indicating if the user list is eligible for display advertising.
eligible_for_search A boolean indicating if the user list is eligible for search advertising.
Basic User List basic_user_list.actions Actions associated with the basic user list.
CRM Based User List crm_based_user_list.app_id The app ID of a mobile app for a CRM-based user list.
crm_based_user_list.upload_key_type The type of the upload key.
crm_based_user_list.data_source_type The data source type for the CRM-based user list.
Rule Based User List rule_based_user_list.prepopulation_status The prepopulation status of the rule-based user list.
rule_based_user_list.flexible_rule_user_list.inclusive_rule_operator The operator for the inclusive operands of a flexible rule user list.
rule_based_user_list.flexible_rule_user_list.inclusive_operands The inclusive operands of a flexible rule user list.
rule_based_user_list.flexible_rule_user_list.exclusive_operands The exclusive operands of a flexible rule user list.
Logical User List logical_user_list.rules The rules of the logical user list.
Similar User List similar_user_list.seed_user_list The seed user list for a similar user list.
Lookalike User List lookalike_user_list.country_codes The country codes for a lookalike user list.
lookalike_user_list.expansion_level The expansion level of a lookalike user list.
lookalike_user_list.seed_user_list_ids The seed user list IDs for a lookalike user list.
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