| Add to Cart |
TOTAL_ENGAGEMENT_ADD_TO_CART |
Total 'Add to Cart' conversions from engagements. |
| TOTAL_CLICK_ADD_TO_CART |
Total 'Add to Cart' conversions from clicks. |
| TOTAL_VIEW_ADD_TO_CART |
Total 'Add to Cart' conversions from views. |
| TOTAL_ENGAGEMENT_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR |
Value of 'Add to Cart' conversions from engagements in micro-dollars. |
| TOTAL_CLICK_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR |
Value of 'Add to Cart' conversions from clicks in micro-dollars. |
| TOTAL_VIEW_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR |
Value of 'Add to Cart' conversions from views in micro-dollars. |
| TOTAL_ENGAGEMENT_ADD_TO_CART_QUANTITY |
Quantity of 'Add to Cart' conversions from engagements. |
| TOTAL_CLICK_ADD_TO_CART_QUANTITY |
Quantity of 'Add to Cart' conversions from clicks. |
| TOTAL_VIEW_ADD_TO_CART_QUANTITY |
Quantity of 'Add to Cart' conversions from views. |
| TOTAL_ADD_TO_CART_DESKTOP_ACTION_TO_DESKTOP_CONVERSION |
'Add to Cart' conversions from desktop actions to desktop conversions. |
| TOTAL_ADD_TO_CART_DESKTOP_ACTION_TO_MOBILE_CONVERSION |
'Add to Cart' conversions from desktop actions to mobile conversions. |
| TOTAL_ADD_TO_CART_DESKTOP_ACTION_TO_TABLET_CONVERSION |
'Add to Cart' conversions from desktop actions to tablet conversions. |
| TOTAL_ADD_TO_CART_MOBILE_ACTION_TO_DESKTOP_CONVERSION |
'Add to Cart' conversions from mobile actions to desktop conversions. |
| TOTAL_ADD_TO_CART_MOBILE_ACTION_TO_MOBILE_CONVERSION |
'Add to Cart' conversions from mobile actions to mobile conversions. |
| TOTAL_ADD_TO_CART_MOBILE_ACTION_TO_TABLET_CONVERSION |
'Add to Cart' conversions from mobile actions to tablet conversions. |
| TOTAL_ADD_TO_CART_TABLET_ACTION_TO_DESKTOP_CONVERSION |
'Add to Cart' conversions from tablet actions to desktop conversions. |
| TOTAL_ADD_TO_CART_TABLET_ACTION_TO_MOBILE_CONVERSION |
'Add to Cart' conversions from tablet actions to mobile conversions. |
| TOTAL_ADD_TO_CART_TABLET_ACTION_TO_TABLET_CONVERSION |
'Add to Cart' conversions from tablet actions to tablet conversions. |
| WEB_ADD_TO_CART_COST_PER_ACTION |
Cost per web 'Add to Cart' event. |
| WEB_ADD_TO_CART_ROAS |
Return on ad spend for web 'Add to Cart' events. |
| TOTAL_WEB_ADD_TO_CART |
Total number of web 'Add to Cart' events. |
| TOTAL_WEB_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR |
Total value of web 'Add to Cart' events in micro-dollars. |
| TOTAL_WEB_CLICK_ADD_TO_CART |
Total web 'Add to Cart' events from clicks. |
| TOTAL_WEB_CLICK_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR |
Value of web 'Add to Cart' events from clicks in micro-dollars. |
| TOTAL_WEB_ENGAGEMENT_ADD_TO_CART |
Total web 'Add to Cart' events from engagements. |
| TOTAL_WEB_ENGAGEMENT_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR |
Value of web 'Add to Cart' events from engagements in micro-dollars. |
| TOTAL_WEB_VIEW_ADD_TO_CART |
Total web 'Add to Cart' events from views. |
| TOTAL_WEB_VIEW_ADD_TO_CART_VALUE_IN_MICRO_DOLLAR |
Value of web 'Add to Cart' events from views in micro-dollars. |
| TOTAL_ADD_TO_CART_CONVERSION_RATE |
Conversion rate for 'Add to Cart' events. |
| App Install |
TOTAL_ENGAGEMENT_APP_INSTALL |
Total app installs from engagements. |
| TOTAL_CLICK_APP_INSTALL |
Total app installs from clicks. |
| TOTAL_VIEW_APP_INSTALL |
Total app installs from views. |
| TOTAL_ENGAGEMENT_APP_INSTALL_VALUE_IN_MICRO_DOLLAR |
Value of app installs from engagements in micro-dollars. |
| TOTAL_CLICK_APP_INSTALL_VALUE_IN_MICRO_DOLLAR |
Value of app installs from clicks in micro-dollars. |
| TOTAL_VIEW_APP_INSTALL_VALUE_IN_MICRO_DOLLAR |
Value of app installs from views in micro-dollars. |
| TOTAL_APP_INSTALL_DESKTOP_ACTION_TO_DESKTOP_CONVERSION |
App install conversions from desktop actions to desktop conversions. |
| TOTAL_APP_INSTALL_DESKTOP_ACTION_TO_MOBILE_CONVERSION |
App install conversions from desktop actions to mobile conversions. |
| TOTAL_APP_INSTALL_DESKTOP_ACTION_TO_TABLET_CONVERSION |
App install conversions from desktop actions to tablet conversions. |
| TOTAL_APP_INSTALL_MOBILE_ACTION_TO_DESKTOP_CONVERSION |
App install conversions from mobile actions to desktop conversions. |
| TOTAL_APP_INSTALL_MOBILE_ACTION_TO_MOBILE_CONVERSION |
App install conversions from mobile actions to mobile conversions. |
| TOTAL_APP_INSTALL_MOBILE_ACTION_TO_TABLET_CONVERSION |
App install conversions from mobile actions to tablet conversions. |
| TOTAL_APP_INSTALL_TABLET_ACTION_TO_DESKTOP_CONVERSION |
App install conversions from tablet actions to desktop conversions. |
| TOTAL_APP_INSTALL_TABLET_ACTION_TO_MOBILE_CONVERSION |
App install conversions from tablet actions to mobile conversions. |
| TOTAL_APP_INSTALL_TABLET_ACTION_TO_TABLET_CONVERSION |
App install conversions from tablet actions to tablet conversions. |
| TOTAL_APP_INSTALL |
Total number of app installs. |
| TOTAL_APP_INSTALL_VALUE_IN_MICRO_DOLLAR |
Total value of app installs in micro-dollars. |
| APP_INSTALL_COST_PER_ACTION |
Cost per app install. |
| INAPP_APP_INSTALL_COST_PER_ACTION |
Cost per in-app install action. |
| INAPP_APP_INSTALL_ROAS |
Return on ad spend for in-app installs. |
| TOTAL_INAPP_APP_INSTALL |
Total number of in-app installs. |
| TOTAL_INAPP_APP_INSTALL_VALUE_IN_MICRO_DOLLAR |
Total value of in-app installs in micro-dollars. |
| TOTAL_INAPP_CLICK_APP_INSTALL |
Total in-app installs from clicks. |
| TOTAL_INAPP_CLICK_APP_INSTALL_VALUE_IN_MICRO_DOLLAR |
Value of in-app installs from clicks in micro-dollars. |
| TOTAL_INAPP_ENGAGEMENT_APP_INSTALL |
Total in-app installs from engagements. |
| TOTAL_INAPP_ENGAGEMENT_APP_INSTALL_VALUE_IN_MICRO_DOLLAR |
Value of in-app installs from engagements in micro-dollars. |
| TOTAL_INAPP_VIEW_APP_INSTALL |
Total in-app installs from views. |
| TOTAL_INAPP_VIEW_APP_INSTALL_VALUE_IN_MICRO_DOLLAR |
Value of in-app installs from views in micro-dollars. |
| TOTAL_APP_INSTALL_CONVERSION_RATE |
Conversion rate for App Install events. |
| Checkout |
TOTAL_ENGAGEMENT_CHECKOUT |
Total checkout conversions from engagements. |
| TOTAL_CLICK_CHECKOUT |
Total checkout conversions from clicks. |
| TOTAL_VIEW_CHECKOUT |
Total checkout conversions from views. |
| TOTAL_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Value of checkout conversions from engagements in micro-dollars. |
| TOTAL_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Value of checkout conversions from clicks in micro-dollars. |
| TOTAL_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Value of checkout conversions from views in micro-dollars. |
| TOTAL_ENGAGEMENT_CHECKOUT_QUANTITY |
Quantity of checkout conversions from engagements. |
| TOTAL_CLICK_CHECKOUT_QUANTITY |
Quantity of checkout conversions from clicks. |
| TOTAL_VIEW_CHECKOUT_QUANTITY |
Quantity of checkout conversions from views. |
| TOTAL_CHECKOUT_DESKTOP_ACTION_TO_DESKTOP_CONVERSION |
Checkout conversions from desktop actions to desktop conversions. |
| TOTAL_CHECKOUT_DESKTOP_ACTION_TO_MOBILE_CONVERSION |
Checkout conversions from desktop actions to mobile conversions. |
| TOTAL_CHECKOUT_DESKTOP_ACTION_TO_TABLET_CONVERSION |
Checkout conversions from desktop actions to tablet conversions. |
| TOTAL_CHECKOUT_MOBILE_ACTION_TO_DESKTOP_CONVERSION |
Checkout conversions from mobile actions to desktop conversions. |
| TOTAL_CHECKOUT_MOBILE_ACTION_TO_MOBILE_CONVERSION |
Checkout conversions from mobile actions to mobile conversions. |
| TOTAL_CHECKOUT_MOBILE_ACTION_TO_TABLET_CONVERSION |
Checkout conversions from mobile actions to tablet conversions. |
| TOTAL_CHECKOUT_TABLET_ACTION_TO_DESKTOP_CONVERSION |
Checkout conversions from tablet actions to desktop conversions. |
| TOTAL_CHECKOUT_TABLET_ACTION_TO_MOBILE_CONVERSION |
Checkout conversions from tablet actions to mobile conversions. |
| TOTAL_CHECKOUT_TABLET_ACTION_TO_TABLET_CONVERSION |
Checkout conversions from tablet actions to tablet conversions. |
| TOTAL_CHECKOUT |
Total number of checkouts. |
| TOTAL_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Total value of checkouts in micro-dollars. |
| TOTAL_CHECKOUT_QUANTITY |
Total quantity of items in checkouts. |
| CHECKOUT_ROAS |
Return on ad spend for checkouts. |
| WEB_CHECKOUT_COST_PER_ACTION |
Cost per web checkout. |
| WEB_CHECKOUT_ROAS |
Return on ad spend for web checkouts. |
| TOTAL_WEB_CHECKOUT |
Total number of web checkouts. |
| TOTAL_WEB_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Total value of web checkouts in micro-dollars. |
| TOTAL_WEB_CLICK_CHECKOUT |
Total web checkouts from clicks. |
| TOTAL_WEB_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Value of web checkouts from clicks in micro-dollars. |
| TOTAL_WEB_ENGAGEMENT_CHECKOUT |
Total web checkouts from engagements. |
| TOTAL_WEB_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Value of web checkouts from engagements in micro-dollars. |
| TOTAL_WEB_VIEW_CHECKOUT |
Total web checkouts from views. |
| TOTAL_WEB_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Value of web checkouts from views in micro-dollars. |
| INAPP_CHECKOUT_COST_PER_ACTION |
Cost per in-app checkout. |
| INAPP_CHECKOUT_ROAS |
Return on ad spend for in-app checkouts. |
| TOTAL_INAPP_CHECKOUT |
Total number of in-app checkouts. |
| TOTAL_INAPP_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Total value of in-app checkouts in micro-dollars. |
| TOTAL_INAPP_CLICK_CHECKOUT |
Total in-app checkouts from clicks. |
| TOTAL_INAPP_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Value of in-app checkouts from clicks in micro-dollars. |
| TOTAL_INAPP_ENGAGEMENT_CHECKOUT |
Total in-app checkouts from engagements. |
| TOTAL_INAPP_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Value of in-app checkouts from engagements in micro-dollars. |
| TOTAL_INAPP_VIEW_CHECKOUT |
Total in-app checkouts from views. |
| TOTAL_INAPP_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Value of in-app checkouts from views in micro-dollars. |
| OFFLINE_CHECKOUT_COST_PER_ACTION |
Cost per offline checkout. |
| OFFLINE_CHECKOUT_ROAS |
Return on ad spend for offline checkouts. |
| TOTAL_OFFLINE_CHECKOUT |
Total number of offline checkouts. |
| TOTAL_OFFLINE_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Total value of offline checkouts in micro-dollars. |
| TOTAL_OFFLINE_CLICK_CHECKOUT |
Total offline checkouts from clicks. |
| TOTAL_OFFLINE_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Value of offline checkouts from clicks in micro-dollars. |
| TOTAL_OFFLINE_ENGAGEMENT_CHECKOUT |
Total offline checkouts from engagements. |
| TOTAL_OFFLINE_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Value of offline checkouts from engagements in micro-dollars. |
| TOTAL_OFFLINE_VIEW_CHECKOUT |
Total offline checkouts from views. |
| TOTAL_OFFLINE_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Value of offline checkouts from views in micro-dollars. |
| PINTEREST_CHECKOUT_COST_PER_ACTION |
Cost per Pinterest checkout event. |
| PINTEREST_CHECKOUT_ROAS |
Return on ad spend for Pinterest checkouts. |
| TOTAL_PINTEREST_CHECKOUT |
Total Pinterest checkout events. |
| TOTAL_PINTEREST_CHECKOUT_VALUE_IN_MICRO_DOLLAR |
Total value of Pinterest checkout events in micro-dollars. |
| TOTAL_CHECKOUT_CONVERSION_RATE |
Conversion rate for checkout events. |
| Clicks |
CTR |
Click-through rate. (Clicks / Impressions) * 100 |
| ECTR |
Engagement-based click-through rate. (Clicks / Engagements) * 100 |
| CTR_2 |
A secondary click-through rate metric. |
| CLICKTHROUGH_1 |
Total clicks attributed to the ad. |
| CLICKTHROUGH_1_GROSS |
Gross number of clicks attributed to an ad. |
| OUTBOUND_CLICK_1 |
Total outbound clicks (clicks to an off-Pinterest destination) attributed to the ad. |
| CLICKTHROUGH_2 |
Unattributed clicks. |
| OUTBOUND_CLICK_2 |
Unattributed outbound clicks. |
| TOTAL_CLICKTHROUGH |
Total number of clicks on a Pin, including saves, outbound clicks, and carousel card swipes. |
| TOTAL_WEB_SESSIONS |
Total web sessions initiated from the ad. |
| WEB_SESSIONS_1 |
Attributed web sessions. |
| WEB_SESSIONS_2 |
Unattributed web sessions. |
| Cost & Spend |
SPEND_IN_MICRO_DOLLAR |
Total ad spend, in micro-dollars. |
| CPC_IN_MICRO_DOLLAR |
Cost per click, in micro-dollars. |
| ECPC_IN_MICRO_DOLLAR |
Effective cost per click, in micro-dollars. |
| ECPM_IN_MICRO_DOLLAR |
Effective cost per thousand impressions, in micro-dollars. |
| SPEND_IN_DOLLAR |
Total ad spend, in dollars. |
| ECPE_IN_DOLLAR |
Effective cost per engagement, in dollars. |
| CPM_IN_DOLLAR |
Cost per thousand impressions, in dollars. |
| COST_PER_OUTBOUND_CLICK_IN_DOLLAR |
The average cost for each outbound click, in dollars. |
| CPV_IN_MICRO_DOLLAR |
Cost per video view in micro-dollars. |
| ECPV_IN_DOLLAR |
Effective cost per video view, in dollars. |
| CPCV_IN_MICRO_DOLLAR |
Cost per completed video view in micro-dollars. |
| ECPCV_IN_DOLLAR |
Effective cost per completed video view, in dollars. |
| CPCV_P95_IN_MICRO_DOLLAR |
Cost per 95% video view in micro-dollars. |
| ECPCV_P95_IN_DOLLAR |
Effective cost per 95% video view, in dollars. |
| COST_PER_LEAD |
The average cost per lead generated. |
| ECPC_IN_DOLLAR |
Effective cost per click, in dollars. |
| PAGE_VISIT_COST_PER_ACTION |
Cost per 'Page Visit' event. |
| CUSTOM_COST_PER_ACTION |
Cost per custom conversion event. |
| SIGNUP_COST_PER_ACTION |
Cost per signup event. |
| ADD_TO_CART_COST_PER_ACTION |
Cost per 'Add to Cart' event. |
| CHECKOUT_COST_PER_ACTION |
Cost per checkout event. |
| VIEW_CATEGORY_COST_PER_ACTION |
Cost per 'View Category' event. |
| SEARCH_COST_PER_ACTION |
Cost per search event. |
| WATCH_VIDEO_COST_PER_ACTION |
Cost per 'Watch Video' event. |
| LEAD_COST_PER_ACTION |
Cost per lead event. |
| UNKNOWN_COST_PER_ACTION |
Cost per unknown event. |
| Custom |
TOTAL_CUSTOM_DESKTOP_ACTION_TO_DESKTOP_CONVERSION |
Custom conversions from desktop actions to desktop conversions. |
| TOTAL_CUSTOM_DESKTOP_ACTION_TO_MOBILE_CONVERSION |
Custom conversions from desktop actions to mobile conversions. |
| TOTAL_CUSTOM_DESKTOP_ACTION_TO_TABLET_CONVERSION |
Custom conversions from desktop actions to tablet conversions. |
| TOTAL_CUSTOM_MOBILE_ACTION_TO_DESKTOP_CONVERSION |
Custom conversions from mobile actions to desktop conversions. |
| TOTAL_CUSTOM_MOBILE_ACTION_TO_MOBILE_CONVERSION |
Custom conversions from mobile actions to mobile conversions. |
| TOTAL_CUSTOM_MOBILE_ACTION_TO_TABLET_CONVERSION |
Custom conversions from mobile actions to tablet conversions. |
| TOTAL_CUSTOM_TABLET_ACTION_TO_DESKTOP_CONVERSION |
Custom conversions from tablet actions to desktop conversions. |
| TOTAL_CUSTOM_TABLET_ACTION_TO_MOBILE_CONVERSION |
Custom conversions from tablet actions to mobile conversions. |
| TOTAL_CUSTOM_TABLET_ACTION_TO_TABLET_CONVERSION |
Custom conversions from tablet actions to tablet conversions. |
| WEB_CUSTOM_COST_PER_ACTION |
Cost per web custom event. |
| WEB_CUSTOM_ROAS |
Return on ad spend for web custom events. |
| TOTAL_WEB_CUSTOM |
Total number of web custom events. |
| TOTAL_WEB_CUSTOM_VALUE_IN_MICRO_DOLLAR |
Total value of web custom events in micro-dollars. |
| TOTAL_WEB_CLICK_CUSTOM |
Total web custom events from clicks. |
| TOTAL_WEB_CLICK_CUSTOM_VALUE_IN_MICRO_DOLLAR |
Value of web custom events from clicks in micro-dollars. |
| TOTAL_WEB_ENGAGEMENT_CUSTOM |
Total web custom events from engagements. |
| TOTAL_WEB_ENGAGEMENT_CUSTOM_VALUE_IN_MICRO_DOLLAR |
Value of web custom events from engagements in micro-dollars. |
| TOTAL_WEB_VIEW_CUSTOM |
Total web custom events from views. |
| TOTAL_WEB_VIEW_CUSTOM_VALUE_IN_MICRO_DOLLAR |
Value of web custom events from views in micro-dollars. |
| OFFLINE_CUSTOM_COST_PER_ACTION |
Cost per offline custom event. |
| OFFLINE_CUSTOM_ROAS |
Return on ad spend for offline custom events. |
| TOTAL_OFFLINE_CUSTOM |
Total number of offline custom events. |
| TOTAL_OFFLINE_CUSTOM_VALUE_IN_MICRO_DOLLAR |
Total value of offline custom events in micro-dollars. |
| TOTAL_OFFLINE_CLICK_CUSTOM |
Total offline custom events from clicks. |
| TOTAL_OFFLINE_CLICK_CUSTOM_VALUE_IN_MICRO_DOLLAR |
Value of offline custom events from clicks in micro-dollars. |
| TOTAL_OFFLINE_ENGAGEMENT_CUSTOM |
Total offline custom events from engagements. |
| TOTAL_OFFLINE_ENGAGEMENT_CUSTOM_VALUE_IN_MICRO_DOLLAR |
Value of offline custom events from engagements in micro-dollars. |
| TOTAL_OFFLINE_VIEW_CUSTOM |
Total offline custom events from views. |
| TOTAL_OFFLINE_VIEW_CUSTOM_VALUE_IN_MICRO_DOLLAR |
Value of offline custom events from views in micro-dollars. |
| TOTAL_CUSTOM_CONVERSION_RATE |
Conversion rate for custom events. |
| TOTAL_ENGAGEMENT_CUSTOM |
Total custom conversions from engagements. |
| TOTAL_CLICK_CUSTOM |
Total custom conversions from clicks. |
| TOTAL_VIEW_CUSTOM |
Total custom conversions from views. |
| TOTAL_ENGAGEMENT_CUSTOM_VALUE_IN_MICRO_DOLLAR |
Value of custom conversions from engagements in micro-dollars. |
| TOTAL_CLICK_CUSTOM_VALUE_IN_MICRO_DOLLAR |
Value of custom conversions from clicks in micro-dollars. |
| TOTAL_VIEW_CUSTOM_VALUE_IN_MICRO_DOLLAR |
Value of custom conversions from views in micro-dollars. |
| TOTAL_ENGAGEMENT_CUSTOM_QUANTITY |
Quantity of custom conversions from engagements. |
| TOTAL_CLICK_CUSTOM_QUANTITY |
Quantity of custom conversions from clicks. |
| TOTAL_VIEW_CUSTOM_QUANTITY |
Quantity of custom conversions from views. |
| TOTAL_CUSTOM |
Total number of custom conversions. |
| Engagement & Interactions |
ENGAGEMENT_1 |
Total engagements (saves, clicks, outbound clicks) attributed to the ad. |
| ENGAGEMENT_2 |
Unattributed engagements. |
| ENGAGEMENT_RATE |
Engagement rate. (Engagements / Impressions) * 100 |
| EENGAGEMENT_RATE |
(Engagements / Impressions) * 100, for a secondary engagement type. |
| TOTAL_ENGAGEMENT |
Total number of engagements with a Pin, including saves, clicks, and carousel card swipes. |
| REPIN_RATE |
The rate at which users save the Pin. (Saves / Impressions) * 100 |
| REPIN_1 |
The number of saves (repins) attributed to the ad. |
| REPIN_2 |
The number of unattributed saves (repins). |
| TOTAL_REPIN_RATE |
The overall rate of repins for the Pin. |
| QUIZ_COMPLETED |
Number of times a quiz was completed. |
| QUIZ_COMPLETION_RATE |
The completion rate of a quiz. |
| ONSITE_CHECKOUTS_1 |
Number of attributed on-site (Pinterest) checkouts. |
| Impressions |
PAID_IMPRESSION |
Total impressions served for which the advertiser was charged. |
| IMPRESSION_1 |
Total impressions attributed to the ad. |
| IMPRESSION_1_GROSS |
Gross number of impressions attributed to an ad. |
| IMPRESSION_2 |
Total unattributed impressions. |
| TOTAL_IMPRESSION_USER |
Total number of unique users who saw the Pin. |
| TOTAL_IMPRESSION_FREQUENCY |
The average number of times each unique user saw the Pin. |
| Lead |
TOTAL_ENGAGEMENT_LEAD |
Total lead conversions from engagements. |
| TOTAL_CLICK_LEAD |
Total lead conversions from clicks. |
| TOTAL_VIEW_LEAD |
Total lead conversions from views. |
| TOTAL_ENGAGEMENT_LEAD_VALUE_IN_MICRO_DOLLAR |
Value of lead conversions from engagements in micro-dollars. |
| TOTAL_CLICK_LEAD_VALUE_IN_MICRO_DOLLAR |
Value of lead conversions from clicks in micro-dollars. |
| TOTAL_VIEW_LEAD_VALUE_IN_MICRO_DOLLAR |
Value of lead conversions from views in micro-dollars. |
| TOTAL_ENGAGEMENT_LEAD_QUANTITY |
Quantity of lead conversions from engagements. |
| TOTAL_CLICK_LEAD_QUANTITY |
Quantity of lead conversions from clicks. |
| TOTAL_VIEW_LEAD_QUANTITY |
Quantity of lead conversions from views. |
| TOTAL_LEAD_DESKTOP_ACTION_TO_DESKTOP_CONVERSION |
Lead conversions from desktop actions to desktop conversions. |
| TOTAL_LEAD_DESKTOP_ACTION_TO_MOBILE_CONVERSION |
Lead conversions from desktop actions to mobile conversions. |
| TOTAL_LEAD_DESKTOP_ACTION_TO_TABLET_CONVERSION |
Lead conversions from desktop actions to tablet conversions. |
| TOTAL_LEAD_MOBILE_ACTION_TO_DESKTOP_CONVERSION |
Lead conversions from mobile actions to desktop conversions. |
| TOTAL_LEAD_MOBILE_ACTION_TO_MOBILE_CONVERSION |
Lead conversions from mobile actions to mobile conversions. |
| TOTAL_LEAD_MOBILE_ACTION_TO_TABLET_CONVERSION |
Lead conversions from mobile actions to tablet conversions. |
| TOTAL_LEAD_TABLET_ACTION_TO_DESKTOP_CONVERSION |
Lead conversions from tablet actions to desktop conversions. |
| TOTAL_LEAD_TABLET_ACTION_TO_MOBILE_CONVERSION |
Lead conversions from tablet actions to mobile conversions. |
| TOTAL_LEAD_TABLET_ACTION_TO_TABLET_CONVERSION |
Lead conversions from tablet actions to tablet conversions. |
| TOTAL_LEAD |
Total number of lead conversions. |
| WEB_LEAD_COST_PER_ACTION |
Cost per web lead conversion. |
| WEB_LEAD_ROAS |
Return on ad spend for web leads. |
| TOTAL_WEB_LEAD |
Total number of web lead conversions. |
| TOTAL_WEB_LEAD_VALUE_IN_MICRO_DOLLAR |
Total value of web lead conversions in micro-dollars. |
| TOTAL_WEB_CLICK_LEAD |
Total web lead conversions from clicks. |
| TOTAL_WEB_CLICK_LEAD_VALUE_IN_MICRO_DOLLAR |
Value of web lead conversions from clicks in micro-dollars. |
| TOTAL_WEB_ENGAGEMENT_LEAD |
Total web lead conversions from engagements. |
| TOTAL_WEB_ENGAGEMENT_LEAD_VALUE_IN_MICRO_DOLLAR |
Value of web lead conversions from engagements in micro-dollars. |
| TOTAL_WEB_VIEW_LEAD |
Total web lead conversions from views. |
| TOTAL_WEB_VIEW_LEAD_VALUE_IN_MICRO_DOLLAR |
Value of web lead conversions from views in micro-dollars. |
| OFFLINE_LEAD_COST_PER_ACTION |
Cost per offline lead conversion. |
| OFFLINE_LEAD_ROAS |
Return on ad spend for offline leads. |
| TOTAL_OFFLINE_LEAD |
Total number of offline lead conversions. |
| TOTAL_OFFLINE_LEAD_VALUE_IN_MICRO_DOLLAR |
Total value of offline lead conversions in micro-dollars. |
| TOTAL_OFFLINE_CLICK_LEAD |
Total offline lead conversions from clicks. |
| TOTAL_OFFLINE_CLICK_LEAD_VALUE_IN_MICRO_DOLLAR |
Value of offline lead conversions from clicks in micro-dollars. |
| TOTAL_OFFLINE_ENGAGEMENT_LEAD |
Total offline lead conversions from engagements. |
| TOTAL_OFFLINE_ENGAGEMENT_LEAD_VALUE_IN_MICRO_DOLLAR |
Value of offline lead conversions from engagements in micro-dollars. |
| TOTAL_OFFLINE_VIEW_LEAD |
Total offline lead conversions from views. |
| TOTAL_OFFLINE_VIEW_LEAD_VALUE_IN_MICRO_DOLLAR |
Value of offline lead conversions from views in micro-dollars. |
| TOTAL_LEAD_CONVERSION_RATE |
Conversion rate for leads. |
| LEADS |
The number of conversions that resulted in a lead for your business. |
| TOTAL_CONVERSIONS |
Total number of all conversion events. |
| TOTAL_CONVERSIONS_VALUE_IN_MICRO_DOLLAR |
Total value of all conversion events, in micro-dollars. |
| TOTAL_CONVERSIONS_QUANTITY |
Total quantity of items in all conversion events. |
| Page Visit |
PAGE_VISIT_ROAS |
Return on ad spend for page visits. |
| WEB_PAGE_VISIT_COST_PER_ACTION |
Cost per page visit action on the web. |
| WEB_PAGE_VISIT_ROAS |
Return on ad spend for web page visits. |
| TOTAL_WEB_PAGE_VISIT |
Total number of web page visits. |
| TOTAL_WEB_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR |
Total value of web page visits in micro-dollars. |
| TOTAL_WEB_CLICK_PAGE_VISIT |
Total web page visits from clicks. |
| TOTAL_WEB_CLICK_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR |
Value of web page visits from clicks in micro-dollars. |
| TOTAL_WEB_ENGAGEMENT_PAGE_VISIT |
Total web page visits from engagements. |
| TOTAL_WEB_ENGAGEMENT_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR |
Value of web page visits from engagements in micro-dollars. |
| TOTAL_WEB_VIEW_PAGE_VISIT |
Total web page visits from views. |
| TOTAL_WEB_VIEW_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR |
Value of web page visits from views in micro-dollars. |
| TOTAL_PAGE_VISIT_CONVERSION_RATE |
Conversion rate for page visits. |
| TOTAL_ENGAGEMENT_PAGE_VISIT |
Total page visit conversions from engagements. |
| TOTAL_CLICK_PAGE_VISIT |
Total page visit conversions from clicks. |
| TOTAL_VIEW_PAGE_VISIT |
Total page visit conversions from views. |
| TOTAL_ENGAGEMENT_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR |
Value of page visit conversions from engagements in micro-dollars. |
| TOTAL_CLICK_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR |
Value of page visit conversions from clicks in micro-dollars. |
| TOTAL_VIEW_PAGE_VISIT_VALUE_IN_MICRO_DOLLAR |
Value of page visit conversions from views in micro-dollars. |
| TOTAL_ENGAGEMENT_PAGE_VISIT_QUANTITY |
Quantity of page visit conversions from engagements. |
| TOTAL_CLICK_PAGE_VISIT_QUANTITY |
Quantity of page visit conversions from clicks. |
| TOTAL_VIEW_PAGE_VISIT_QUANTITY |
Quantity of page visit conversions from views. |
| TOTAL_PAGE_VISIT_DESKTOP_ACTION_TO_DESKTOP_CONVERSION |
Page visit conversions from desktop actions to desktop conversions. |
| TOTAL_PAGE_VISIT_DESKTOP_ACTION_TO_MOBILE_CONVERSION |
Page visit conversions from desktop actions to mobile conversions. |
| TOTAL_PAGE_VISIT_DESKTOP_ACTION_TO_TABLET_CONVERSION |
Page visit conversions from desktop actions to tablet conversions. |
| TOTAL_PAGE_VISIT_MOBILE_ACTION_TO_DESKTOP_CONVERSION |
Page visit conversions from mobile actions to desktop conversions. |
| TOTAL_PAGE_VISIT_MOBILE_ACTION_TO_MOBILE_CONVERSION |
Page visit conversions from mobile actions to mobile conversions. |
| TOTAL_PAGE_VISIT_MOBILE_ACTION_TO_TABLET_CONVERSION |
Page visit conversions from mobile actions to tablet conversions. |
| TOTAL_PAGE_VISIT_TABLET_ACTION_TO_DESKTOP_CONVERSION |
Page visit conversions from tablet actions to desktop conversions. |
| TOTAL_PAGE_VISIT_TABLET_ACTION_TO_MOBILE_CONVERSION |
Page visit conversions from tablet actions to mobile conversions. |
| TOTAL_PAGE_VISIT_TABLET_ACTION_TO_TABLET_CONVERSION |
Page visit conversions from tablet actions to tablet conversions. |
| TOTAL_PAGE_VISIT |
Total number of page visits. |
| Return on Ad Spend (ROAS) |
PAGE_VISIT_ROAS |
Return on ad spend for page visits. |
| CUSTOM_ROAS |
Return on ad spend for custom conversions. |
| SIGNUP_ROAS |
Return on ad spend for signups. |
| ADD_TO_CART_ROAS |
Return on ad spend for 'Add to Cart' events. |
| CHECKOUT_ROAS |
Return on ad spend for checkout events. |
| VIEW_CATEGORY_ROAS |
Return on ad spend for 'View Category' events. |
| SEARCH_ROAS |
Return on ad spend for search events. |
| WATCH_VIDEO_ROAS |
Return on ad spend for 'Watch Video' events. |
| LEAD_ROAS |
Return on ad spend for lead events. |
| UNKNOWN_ROAS |
Return on ad spend for unknown events. |
| TOTAL_ROAS |
Total return on ad spend. |
| Search |
TOTAL_SEARCH_DESKTOP_ACTION_TO_DESKTOP_CONVERSION |
Search conversions from desktop actions to desktop conversions. |
| TOTAL_SEARCH_DESKTOP_ACTION_TO_MOBILE_CONVERSION |
Search conversions from desktop actions to mobile conversions. |
| TOTAL_SEARCH_DESKTOP_ACTION_TO_TABLET_CONVERSION |
Search conversions from desktop actions to tablet conversions. |
| TOTAL_SEARCH_MOBILE_ACTION_TO_DESKTOP_CONVERSION |
Search conversions from mobile actions to desktop conversions. |
| TOTAL_SEARCH_MOBILE_ACTION_TO_MOBILE_CONVERSION |
Search conversions from mobile actions to mobile conversions. |
| TOTAL_SEARCH_MOBILE_ACTION_TO_TABLET_CONVERSION |
Search conversions from mobile actions to tablet conversions. |
| TOTAL_SEARCH_TABLET_ACTION_TO_DESKTOP_CONVERSION |
Search conversions from tablet actions to desktop conversions. |
| TOTAL_SEARCH_TABLET_ACTION_TO_MOBILE_CONVERSION |
Search conversions from tablet actions to mobile conversions. |
| TOTAL_SEARCH_TABLET_ACTION_TO_TABLET_CONVERSION |
Search conversions from tablet actions to tablet conversions. |
| WEB_SEARCH_COST_PER_ACTION |
Cost per web search action. |
| WEB_SEARCH_ROAS |
Return on ad spend for web searches. |
| TOTAL_WEB_SEARCH |
Total number of web searches. |
| TOTAL_WEB_SEARCH_VALUE_IN_MICRO_DOLLAR |
Total value of web searches in micro-dollars. |
| TOTAL_WEB_CLICK_SEARCH |
Total web searches from clicks. |
| TOTAL_WEB_CLICK_SEARCH_VALUE_IN_MICRO_DOLLAR |
Value of web searches from clicks in micro-dollars. |
| TOTAL_WEB_ENGAGEMENT_SEARCH |
Total web searches from engagements. |
| TOTAL_WEB_ENGAGEMENT_SEARCH_VALUE_IN_MICRO_DOLLAR |
Value of web searches from engagements in micro-dollars. |
| TOTAL_WEB_VIEW_SEARCH |
Total web searches from views. |
| TOTAL_WEB_VIEW_SEARCH_VALUE_IN_MICRO_DOLLAR |
Value of web searches from views in micro-dollars. |
| INAPP_SEARCH_COST_PER_ACTION |
Cost per in-app search action. |
| INAPP_SEARCH_ROAS |
Return on ad spend for in-app searches. |
| TOTAL_INAPP_SEARCH |
Total number of in-app searches. |
| TOTAL_INAPP_SEARCH_VALUE_IN_MICRO_DOLLAR |
Total value of in-app searches in micro-dollars. |
| TOTAL_INAPP_CLICK_SEARCH |
Total in-app searches from clicks. |
| TOTAL_INAPP_CLICK_SEARCH_VALUE_IN_MICRO_DOLLAR |
Value of in-app searches from clicks in micro-dollars. |
| TOTAL_INAPP_ENGAGEMENT_SEARCH |
Total in-app searches from engagements. |
| TOTAL_INAPP_ENGAGEMENT_SEARCH_VALUE_IN_MICRO_DOLLAR |
Value of in-app searches from engagements in micro-dollars. |
| TOTAL_INAPP_VIEW_SEARCH |
Total in-app searches from views. |
| TOTAL_INAPP_VIEW_SEARCH_VALUE_IN_MICRO_DOLLAR |
Value of in-app searches from views in micro-dollars. |
| TOTAL_SEARCH_CONVERSION_RATE |
Conversion rate for search events. |
| TOTAL_ENGAGEMENT_SEARCH |
Total search conversions from engagements. |
| TOTAL_CLICK_SEARCH |
Total search conversions from clicks. |
| TOTAL_VIEW_SEARCH |
Total search conversions from views. |
| TOTAL_ENGAGEMENT_SEARCH_VALUE_IN_MICRO_DOLLAR |
Value of search conversions from engagements in micro-dollars. |
| TOTAL_CLICK_SEARCH_VALUE_IN_MICRO_DOLLAR |
Value of search conversions from clicks in micro-dollars. |
| TOTAL_VIEW_SEARCH_VALUE_IN_MICRO_DOLLAR |
Value of search conversions from views in micro-dollars. |
| TOTAL_ENGAGEMENT_SEARCH_QUANTITY |
Quantity of search conversions from engagements. |
| TOTAL_CLICK_SEARCH_QUANTITY |
Quantity of search conversions from clicks. |
| TOTAL_VIEW_SEARCH_QUANTITY |
Quantity of search conversions from views. |
| Showcase & Idea Pin |
IDEA_PIN_PRODUCT_TAG_VISIT_1 |
Attributed visits from a product tag on an Idea Pin. |
| IDEA_PIN_PRODUCT_TAG_VISIT_2 |
Unattributed visits from a product tag on an Idea Pin. |
| TOTAL_IDEA_PIN_PRODUCT_TAG_VISIT |
Total visits from a product tag on an Idea Pin. |
| SHOWCASE_PIN_CLICKTHROUGH |
Clicks on a Showcase ad. |
| SHOWCASE_SUBPAGE_CLICKTHROUGH |
Clicks on the subpage of a Showcase ad. |
| SHOWCASE_SUBPIN_CLICKTHROUGH |
Clicks on a sub-pin within a Showcase ad. |
| SHOWCASE_SUBPAGE_IMPRESSION |
Impressions of a subpage in a Showcase ad. |
| SHOWCASE_SUBPIN_IMPRESSION |
Impressions of a sub-pin in a Showcase ad. |
| SHOWCASE_SUBPAGE_SWIPE_LEFT |
Swipes left on a subpage in a Showcase ad. |
| SHOWCASE_SUBPAGE_SWIPE_RIGHT |
Swipes right on a subpage in a Showcase ad. |
| SHOWCASE_SUBPIN_SWIPE_LEFT |
Swipes left on a sub-pin in a Showcase ad. |
| SHOWCASE_SUBPIN_SWIPE_RIGHT |
Swipes right on a sub-pin in a Showcase ad. |
| SHOWCASE_SUBPAGE_REPIN |
Saves (repins) of a subpage in a Showcase ad. |
| SHOWCASE_SUBPIN_REPIN |
Saves (repins) of a sub-pin in a Showcase ad. |
| SHOWCASE_SUBPAGE_CLOSEUP |
Close-ups of a subpage in a Showcase ad. |
| SHOWCASE_CARD_THUMBNAIL_SWIPE_FORWARD |
Forward swipes on a Showcase card thumbnail. |
| SHOWCASE_CARD_THUMBNAIL_SWIPE_BACKWARD |
Backward swipes on a Showcase card thumbnail. |
| Signup |
WEB_SIGNUP_COST_PER_ACTION |
Cost per signup action on the web. |
| WEB_SIGNUP_ROAS |
Return on ad spend for web signups. |
| TOTAL_WEB_SIGNUP |
Total number of web signups. |
| TOTAL_WEB_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Total value of web signups in micro-dollars. |
| TOTAL_WEB_CLICK_SIGNUP |
Total web signups from clicks. |
| TOTAL_WEB_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Value of web signups from clicks in micro-dollars. |
| TOTAL_WEB_ENGAGEMENT_SIGNUP |
Total web signups from engagements. |
| TOTAL_WEB_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Value of web signups from engagements in micro-dollars. |
| TOTAL_WEB_VIEW_SIGNUP |
Total web signups from views. |
| TOTAL_WEB_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Value of web signups from views in micro-dollars. |
| INAPP_SIGNUP_COST_PER_ACTION |
Cost per in-app signup. |
| INAPP_SIGNUP_ROAS |
Return on ad spend for in-app signups. |
| TOTAL_INAPP_SIGNUP |
Total number of in-app signups. |
| TOTAL_INAPP_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Total value of in-app signups in micro-dollars. |
| TOTAL_INAPP_CLICK_SIGNUP |
Total in-app signups from clicks. |
| TOTAL_INAPP_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Value of in-app signups from clicks in micro-dollars. |
| TOTAL_INAPP_ENGAGEMENT_SIGNUP |
Total in-app signups from engagements. |
| TOTAL_INAPP_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Value of in-app signups from engagements in micro-dollars. |
| TOTAL_INAPP_VIEW_SIGNUP |
Total in-app signups from views. |
| TOTAL_INAPP_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Value of in-app signups from views in micro-dollars. |
| OFFLINE_SIGNUP_COST_PER_ACTION |
Cost per offline signup. |
| OFFLINE_SIGNUP_ROAS |
Return on ad spend for offline signups. |
| TOTAL_OFFLINE_SIGNUP |
Total number of offline signups. |
| TOTAL_OFFLINE_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Total value of offline signups in micro-dollars. |
| TOTAL_OFFLINE_CLICK_SIGNUP |
Total offline signups from clicks. |
| TOTAL_OFFLINE_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Value of offline signups from clicks in micro-dollars. |
| TOTAL_OFFLINE_ENGAGEMENT_SIGNUP |
Total offline signups from engagements. |
| TOTAL_OFFLINE_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Value of offline signups from engagements in micro-dollars. |
| TOTAL_OFFLINE_VIEW_SIGNUP |
Total offline signups from views. |
| TOTAL_OFFLINE_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Value of offline signups from views in micro-dollars. |
| TOTAL_SIGNUP_CONVERSION_RATE |
Conversion rate for signups. |
| TOTAL_ENGAGEMENT_SIGNUP |
Total signup conversions from engagements. |
| TOTAL_CLICK_SIGNUP |
Total signup conversions from clicks. |
| TOTAL_VIEW_SIGNUP |
Total signup conversions from views. |
| TOTAL_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Value of signup conversions from engagements in micro-dollars. |
| TOTAL_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Value of signup conversions from clicks in micro-dollars. |
| TOTAL_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Value of signup conversions from views in micro-dollars. |
| TOTAL_ENGAGEMENT_SIGNUP_QUANTITY |
Quantity of signup conversions from engagements. |
| TOTAL_CLICK_SIGNUP_QUANTITY |
Quantity of signup conversions from clicks. |
| TOTAL_VIEW_SIGNUP_QUANTITY |
Quantity of signup conversions from views. |
| TOTAL_SIGNUP_DESKTOP_ACTION_TO_DESKTOP_CONVERSION |
Signup conversions from desktop actions to desktop conversions. |
| TOTAL_SIGNUP_DESKTOP_ACTION_TO_MOBILE_CONVERSION |
Signup conversions from desktop actions to mobile conversions. |
| TOTAL_SIGNUP_DESKTOP_ACTION_TO_TABLET_CONVERSION |
Signup conversions from desktop actions to tablet conversions. |
| TOTAL_SIGNUP_MOBILE_ACTION_TO_DESKTOP_CONVERSION |
Signup conversions from mobile actions to desktop conversions. |
| TOTAL_SIGNUP_MOBILE_ACTION_TO_MOBILE_CONVERSION |
Signup conversions from mobile actions to mobile conversions. |
| TOTAL_SIGNUP_MOBILE_ACTION_TO_TABLET_CONVERSION |
Signup conversions from mobile actions to tablet conversions. |
| TOTAL_SIGNUP_TABLET_ACTION_TO_DESKTOP_CONVERSION |
Signup conversions from tablet actions to desktop conversions. |
| TOTAL_SIGNUP_TABLET_ACTION_TO_MOBILE_CONVERSION |
Signup conversions from tablet actions to mobile conversions. |
| TOTAL_SIGNUP_TABLET_ACTION_TO_TABLET_CONVERSION |
Signup conversions from tablet actions to tablet conversions. |
| TOTAL_SIGNUP |
Total number of signups. |
| TOTAL_SIGNUP_VALUE_IN_MICRO_DOLLAR |
Total value of signups in micro-dollars. |
| Unknown |
TOTAL_ENGAGEMENT_UNKNOWN |
Total 'Unknown' conversions from engagements. |
| TOTAL_CLICK_UNKNOWN |
Total 'Unknown' conversions from clicks. |
| TOTAL_VIEW_UNKNOWN |
Total 'Unknown' conversions from views. |
| TOTAL_ENGAGEMENT_UNKNOWN_VALUE_IN_MICRO_DOLLAR |
Value of 'Unknown' conversions from engagements in micro-dollars. |
| TOTAL_CLICK_UNKNOWN_VALUE_IN_MICRO_DOLLAR |
Value of 'Unknown' conversions from clicks in micro-dollars. |
| TOTAL_VIEW_UNKNOWN_VALUE_IN_MICRO_DOLLAR |
Value of 'Unknown' conversions from views in micro-dollars. |
| TOTAL_ENGAGEMENT_UNKNOWN_QUANTITY |
Quantity of 'Unknown' conversions from engagements. |
| TOTAL_CLICK_UNKNOWN_QUANTITY |
Quantity of 'Unknown' conversions from clicks. |
| TOTAL_VIEW_UNKNOWN_QUANTITY |
Quantity of 'Unknown' conversions from views. |
| TOTAL_UNKNOWN_DESKTOP_ACTION_TO_DESKTOP_CONVERSION |
'Unknown' conversions from desktop actions to desktop conversions. |
| TOTAL_UNKNOWN_DESKTOP_ACTION_TO_MOBILE_CONVERSION |
'Unknown' conversions from desktop actions to mobile conversions. |
| TOTAL_UNKNOWN_DESKTOP_ACTION_TO_TABLET_CONVERSION |
'Unknown' conversions from desktop actions to tablet conversions. |
| TOTAL_UNKNOWN_MOBILE_ACTION_TO_DESKTOP_CONVERSION |
'Unknown' conversions from mobile actions to desktop conversions. |
| TOTAL_UNKNOWN_MOBILE_ACTION_TO_MOBILE_CONVERSION |
'Unknown' conversions from mobile actions to mobile conversions. |
| TOTAL_UNKNOWN_MOBILE_ACTION_TO_TABLET_CONVERSION |
'Unknown' conversions from mobile actions to tablet conversions. |
| TOTAL_UNKNOWN_TABLET_ACTION_TO_DESKTOP_CONVERSION |
'Unknown' conversions from tablet actions to desktop conversions. |
| TOTAL_UNKNOWN_TABLET_ACTION_TO_MOBILE_CONVERSION |
'Unknown' conversions from tablet actions to mobile conversions. |
| TOTAL_UNKNOWN_TABLET_ACTION_TO_TABLET_CONVERSION |
'Unknown' conversions from tablet actions to tablet conversions. |
| WEB_UNKNOWN_COST_PER_ACTION |
Cost per 'Unknown' action on web. |
| WEB_UNKNOWN_ROAS |
Return on ad spend for 'Unknown' web events. |
| TOTAL_WEB_UNKNOWN |
Total 'Unknown' web events. |
| TOTAL_WEB_UNKNOWN_VALUE_IN_MICRO_DOLLAR |
Value of 'Unknown' web events in micro-dollars. |
| TOTAL_WEB_CLICK_UNKNOWN |
Total 'Unknown' web events from clicks. |
| TOTAL_WEB_CLICK_UNKNOWN_VALUE_IN_MICRO_DOLLAR |
Value of 'Unknown' web events from clicks in micro-dollars. |
| TOTAL_WEB_ENGAGEMENT_UNKNOWN |
Total 'Unknown' web events from engagements. |
| TOTAL_WEB_ENGAGEMENT_UNKNOWN_VALUE_IN_MICRO_DOLLAR |
Value of 'Unknown' web events from engagements in micro-dollars. |
| TOTAL_WEB_VIEW_UNKNOWN |
Total 'Unknown' web events from views. |
| TOTAL_WEB_VIEW_UNKNOWN_VALUE_IN_MICRO_DOLLAR |
Value of 'Unknown' web events from views in micro-dollars. |
| INAPP_UNKNOWN_COST_PER_ACTION |
Cost per 'Unknown' in-app action. |
| INAPP_UNKNOWN_ROAS |
Return on ad spend for 'Unknown' in-app events. |
| TOTAL_INAPP_UNKNOWN |
Total 'Unknown' in-app events. |
| TOTAL_INAPP_UNKNOWN_VALUE_IN_MICRO_DOLLAR |
Value of 'Unknown' in-app events in micro-dollars. |
| TOTAL_INAPP_CLICK_UNKNOWN |
Total 'Unknown' in-app events from clicks. |
| TOTAL_INAPP_CLICK_UNKNOWN_VALUE_IN_MICRO_DOLLAR |
Value of 'Unknown' in-app events from clicks in micro-dollars. |
| TOTAL_INAPP_ENGAGEMENT_UNKNOWN |
Total 'Unknown' in-app events from engagements. |
| TOTAL_INAPP_ENGAGEMENT_UNKNOWN_VALUE_IN_MICRO_DOLLAR |
Value of 'Unknown' in-app events from engagements in micro-dollars. |
| TOTAL_INAPP_VIEW_UNKNOWN |
Total 'Unknown' in-app events from views. |
| TOTAL_INAPP_VIEW_UNKNOWN_VALUE_IN_MICRO_DOLLAR |
Value of 'Unknown' in-app events from views in micro-dollars. |
| OFFLINE_UNKNOWN_COST_PER_ACTION |
Cost per 'Unknown' offline action. |
| OFFLINE_UNKNOWN_ROAS |
Return on ad spend for 'Unknown' offline events. |
| TOTAL_OFFLINE_UNKNOWN |
Total 'Unknown' offline events. |
| TOTAL_OFFLINE_UNKNOWN_VALUE_IN_MICRO_DOLLAR |
Value of 'Unknown' offline events in micro-dollars. |
| TOTAL_OFFLINE_CLICK_UNKNOWN |
Total 'Unknown' offline events from clicks. |
| TOTAL_OFFLINE_CLICK_UNKNOWN_VALUE_IN_MICRO_DOLLAR |
Value of 'Unknown' offline events from clicks in micro-dollars. |
| TOTAL_OFFLINE_ENGAGEMENT_UNKNOWN |
Total 'Unknown' offline events from engagements. |
| TOTAL_OFFLINE_ENGAGEMENT_UNKNOWN_VALUE_IN_MICRO_DOLLAR |
Value of 'Unknown' offline events from engagements in micro-dollars. |
| TOTAL_OFFLINE_VIEW_UNKNOWN |
Total 'Unknown' offline events from views. |
| TOTAL_OFFLINE_VIEW_UNKNOWN_VALUE_IN_MICRO_DOLLAR |
Value of 'Unknown' offline events from views in micro-dollars. |
| TOTAL_UNKNOWN_CONVERSION_RATE |
Conversion rate for 'Unknown' events. |
| Video & View |
VIDEO_3SEC_VIEWS_1 |
Number of attributed video views of at least 3 seconds. |
| VIDEO_P100_COMPLETE_1 |
Number of attributed video completions (100% viewed). |
| VIDEO_P0_COMBINED_1 |
Number of attributed video starts (0% viewed). |
| VIDEO_P25_COMBINED_1 |
Number of attributed video views to 25% completion. |
| VIDEO_P50_COMBINED_1 |
Number of attributed video views to 50% completion. |
| VIDEO_P75_COMBINED_1 |
Number of attributed video views to 75% completion. |
| VIDEO_P95_COMBINED_1 |
Number of attributed video views to 95% completion. |
| VIDEO_MRC_VIEWS_1 |
Number of attributed video views that meet the MRC standard. |
| VIDEO_3SEC_VIEWS_2 |
Number of unattributed video views of at least 3 seconds. |
| VIDEO_P100_COMPLETE_2 |
Number of unattributed video completions (100% viewed). |
| VIDEO_P0_COMBINED_2 |
Number of unattributed video starts. |
| VIDEO_P25_COMBINED_2 |
Number of unattributed video views to 25% completion. |
| VIDEO_P50_COMBINED_2 |
Number of unattributed video views to 50% completion. |
| VIDEO_P75_COMBINED_2 |
Number of unattributed video views to 75% completion. |
| VIDEO_P95_COMBINED_2 |
Number of unattributed video views to 95% completion. |
| VIDEO_MRC_VIEWS_2 |
Number of unattributed video views that meet the MRC standard. |
| VIDEO_LENGTH |
The length of the video in milliseconds. |
| TOTAL_VIDEO_3SEC_VIEWS |
Total video views of at least 3 seconds. |
| TOTAL_VIDEO_P100_COMPLETE |
Total video completions. |
| TOTAL_VIDEO_P0_COMBINED |
Total video starts. |
| TOTAL_VIDEO_P25_COMBINED |
Total video views to 25% completion. |
| TOTAL_VIDEO_P50_COMBINED |
Total video views to 50% completion. |
| TOTAL_VIDEO_P75_COMBINED |
Total video views to 75% completion. |
| TOTAL_VIDEO_P95_COMBINED |
Total video views to 95% completion. |
| TOTAL_VIDEO_MRC_VIEWS |
Total video views that meet the MRC standard. |
| VIDEO_AVG_WATCHTIME_IN_SECOND_1 |
Average watch time of attributed video views, in seconds. |
| VIDEO_AVG_WATCHTIME_IN_SECOND_2 |
Average watch time of unattributed video views, in seconds. |
| TOTAL_VIDEO_AVG_WATCHTIME_IN_SECOND |
Total average watch time for the video, in seconds. |
| Watch Video & View Category |
SHOWCASE_AVERAGE_SUBPAGE_CLOSEUP_PER_SESSION |
Average number of subpage close-ups per Showcase session. |
| TOTAL_VIEW_CATEGORY_DESKTOP_ACTION_TO_DESKTOP_CONVERSION |
'View Category' conversions from desktop actions to desktop conversions. |
| TOTAL_VIEW_CATEGORY_DESKTOP_ACTION_TO_MOBILE_CONVERSION |
'View Category' conversions from desktop actions to mobile conversions. |
| TOTAL_VIEW_CATEGORY_DESKTOP_ACTION_TO_TABLET_CONVERSION |
'View Category' conversions from desktop actions to tablet conversions. |
| TOTAL_VIEW_CATEGORY_MOBILE_ACTION_TO_DESKTOP_CONVERSION |
'View Category' conversions from mobile actions to desktop conversions. |
| TOTAL_VIEW_CATEGORY_MOBILE_ACTION_TO_MOBILE_CONVERSION |
'View Category' conversions from mobile actions to mobile conversions. |
| TOTAL_VIEW_CATEGORY_MOBILE_ACTION_TO_TABLET_CONVERSION |
'View Category' conversions from mobile actions to tablet conversions. |
| TOTAL_VIEW_CATEGORY_TABLET_ACTION_TO_DESKTOP_CONVERSION |
'View Category' conversions from tablet actions to desktop conversions. |
| TOTAL_VIEW_CATEGORY_TABLET_ACTION_TO_MOBILE_CONVERSION |
'View Category' conversions from tablet actions to mobile conversions. |
| TOTAL_VIEW_CATEGORY_TABLET_ACTION_TO_TABLET_CONVERSION |
'View Category' conversions from tablet actions to tablet conversions. |
| WEB_WATCH_VIDEO_COST_PER_ACTION |
Cost per 'Watch Video' action on web. |
| WEB_WATCH_VIDEO_ROAS |
Return on ad spend for web 'Watch Video' events. |
| TOTAL_WEB_WATCH_VIDEO |
Total number of web 'Watch Video' events. |
| TOTAL_WEB_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR |
Value of web 'Watch Video' events in micro-dollars. |
| TOTAL_WEB_CLICK_WATCH_VIDEO |
Total web 'Watch Video' events from clicks. |
| TOTAL_WEB_CLICK_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR |
Value of web 'Watch Video' events from clicks in micro-dollars. |
| TOTAL_WEB_ENGAGEMENT_WATCH_VIDEO |
Total web 'Watch Video' events from engagements. |
| TOTAL_WEB_ENGAGEMENT_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR |
Value of web 'Watch Video' events from engagements in micro-dollars. |
| TOTAL_WEB_VIEW_WATCH_VIDEO |
Total web 'Watch Video' events from views. |
| TOTAL_WEB_VIEW_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR |
Value of web 'Watch Video' events from views in micro-dollars. |
| TOTAL_WATCH_VIDEO_CONVERSION_RATE |
Conversion rate for 'Watch Video' events. |
| TOTAL_ENGAGEMENT_WATCH_VIDEO |
Total 'Watch Video' conversions from engagements. |
| TOTAL_CLICK_WATCH_VIDEO |
Total 'Watch Video' conversions from clicks. |
| TOTAL_VIEW_WATCH_VIDEO |
Total 'Watch Video' conversions from views. |
| TOTAL_ENGAGEMENT_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR |
Value of 'Watch Video' conversions from engagements in micro-dollars. |
| TOTAL_CLICK_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR |
Value of 'Watch Video' conversions from clicks in micro-dollars. |
| TOTAL_VIEW_WATCH_VIDEO_VALUE_IN_MICRO_DOLLAR |
Value of 'Watch Video' conversions from views in micro-dollars. |
| TOTAL_ENGAGEMENT_WATCH_VIDEO_QUANTITY |
Quantity of 'Watch Video' conversions from engagements. |
| TOTAL_CLICK_WATCH_VIDEO_QUANTITY |
Quantity of 'Watch Video' conversions from clicks. |
| TOTAL_VIEW_WATCH_VIDEO_QUANTITY |
Quantity of 'Watch Video' conversions from views. |
| TOTAL_WATCH_VIDEO_DESKTOP_ACTION_TO_DESKTOP_CONVERSION |
'Watch Video' conversions from desktop actions to desktop conversions. |
| TOTAL_WATCH_VIDEO_DESKTOP_ACTION_TO_MOBILE_CONVERSION |
'Watch Video' conversions from desktop actions to mobile conversions. |
| TOTAL_WATCH_VIDEO_DESKTOP_ACTION_TO_TABLET_CONVERSION |
'Watch Video' conversions from desktop actions to tablet conversions. |
| TOTAL_WATCH_VIDEO_MOBILE_ACTION_TO_DESKTOP_CONVERSION |
'Watch Video' conversions from mobile actions to desktop conversions. |
| TOTAL_WATCH_VIDEO_MOBILE_ACTION_TO_MOBILE_CONVERSION |
'Watch Video' conversions from mobile actions to mobile conversions. |
| TOTAL_WATCH_VIDEO_MOBILE_ACTION_TO_TABLET_CONVERSION |
'Watch Video' conversions from mobile actions to tablet conversions. |
| TOTAL_WATCH_VIDEO_TABLET_ACTION_TO_DESKTOP_CONVERSION |
'Watch Video' conversions from tablet actions to desktop conversions. |
| TOTAL_WATCH_VIDEO_TABLET_ACTION_TO_MOBILE_CONVERSION |
'Watch Video' conversions from tablet actions to mobile conversions. |
| TOTAL_WATCH_VIDEO_TABLET_ACTION_TO_TABLET_CONVERSION |
'Watch Video' conversions from tablet actions to tablet conversions. |
| WEB_VIEW_CATEGORY_COST_PER_ACTION |
Cost per 'View Category' action on the web. |
| WEB_VIEW_CATEGORY_ROAS |
Return on ad spend for web 'View Category' events. |
| TOTAL_WEB_VIEW_CATEGORY |
Total number of web 'View Category' events. |
| TOTAL_WEB_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR |
Value of web 'View Category' events in micro-dollars. |
| TOTAL_WEB_CLICK_VIEW_CATEGORY |
Total web 'View Category' events from clicks. |
| TOTAL_WEB_CLICK_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR |
Value of web 'View Category' events from clicks in micro-dollars. |
| TOTAL_WEB_ENGAGEMENT_VIEW_CATEGORY |
Total web 'View Category' events from engagements. |
| TOTAL_WEB_ENGAGEMENT_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR |
Value of web 'View Category' events from engagements in micro-dollars. |
| TOTAL_WEB_VIEW_VIEW_CATEGORY |
Total web 'View Category' events from views. |
| TOTAL_WEB_VIEW_VIEW_CATEGORY_VALUE_IN_MICRO_DOLLAR |
Value of web 'View Category' events from views in micro-dollars. |
