Quora Ads: supported metrics & dimensions

Supported metrics

Account Level Metrics
Name Description
clicks The total number of clicks for the account.
conversionRate.AddPaymentInfo The percentage of ad interactions that resulted in adding payment information for the account.
conversionRate.AddToCart The percentage of ad interactions that resulted in adding an item to the cart for the account.
conversionRate.AddToWishlist The percentage of ad interactions that resulted in adding an item to a wishlist for the account.
conversionRate.AppInstall The percentage of ad interactions that resulted in an app install for the account.
conversionRate.CompleteRegistration The percentage of ad interactions that resulted in completing a registration for the account.
conversionRate.GenerateLead The percentage of ad interactions that resulted in generating a lead for the account.
conversionRate.Generic The percentage of ad interactions that resulted in a generic conversion for the account.
conversionRate.InitiateCheckout The percentage of ad interactions that resulted in initiating a checkout for the account.
conversionRate.Purchase The percentage of ad interactions that resulted in a purchase for the account.
conversionRate.Search The percentage of ad interactions that resulted in a search for the account.
conversions.AddPaymentInfo The number of times users added payment information for the account.
conversions.AddToCart The number of times users added items to their shopping cart for the account.
conversions.AddToWishlist The number of times users added items to a wishlist for the account.
conversions.AppInstall The number of app installations for the account.
conversions.CompleteRegistration The number of times users completed a registration process for the account.
conversions.GenerateLead The number of leads generated for the account.
conversions.Generic The number of generic conversion events for the account.
conversions.InitiateCheckout The number of times users initiated a checkout process for the account.
conversions.Purchase The number of completed purchases for the account.
conversions.Search The number of times users performed a search for the account.
costPerLead The average cost incurred to generate one lead for the account.
cpc Cost Per Click. The average amount spent for each click for the account.
formCompletionRate The rate at which users completed a form for the account.
impressions The total number of times your ads were displayed on screen for the account.
leadsGenerated The total number of leads generated for the account.
spend The total amount of money spent on your ad campaigns for the account.
Campaign Level Metrics
Name Description
clicks The total number of clicks for the campaign.
conversionRate.AddPaymentInfo The percentage of ad interactions that resulted in adding payment information for the campaign.
conversionRate.AddToCart The percentage of ad interactions that resulted in adding an item to the cart for the campaign.
conversionRate.AddToWishlist The percentage of ad interactions that resulted in adding an item to a wishlist for the campaign.
conversionRate.AppInstall The percentage of ad interactions that resulted in an app install for the campaign.
conversionRate.CompleteRegistration The percentage of ad interactions that resulted in completing a registration for the campaign.
conversionRate.GenerateLead The percentage of ad interactions that resulted in generating a lead for the campaign.
conversionRate.Generic The percentage of ad interactions that resulted in a generic conversion for the campaign.
conversionRate.InitiateCheckout The percentage of ad interactions that resulted in initiating a checkout for the campaign.
conversionRate.Purchase The percentage of ad interactions that resulted in a purchase for the campaign.
conversionRate.Search The percentage of ad interactions that resulted in a search for the campaign.
conversions.AddPaymentInfo The number of times users added payment information for the campaign.
conversions.AddToCart The number of times users added items to their shopping cart for the campaign.
conversions.AddToWishlist The number of times users added items to a wishlist for the campaign.
conversions.AppInstall The number of app installations for the campaign.
conversions.CompleteRegistration The number of times users completed a registration process for the campaign.
conversions.GenerateLead The number of leads generated for the campaign.
conversions.Generic The number of generic conversion events for the campaign.
conversions.InitiateCheckout The number of times users initiated a checkout process for the campaign.
conversions.Purchase The number of completed purchases for the campaign.
conversions.Search The number of times users performed a search for the campaign.
costPerLead The average cost incurred to generate one lead for the campaign.
cpc Cost Per Click. The average amount spent for each click for the campaign.
formCompletionRate The rate at which users completed a form for the campaign.
impressions The total number of times your ads were displayed on screen for the campaign.
leadsGenerated The total number of leads generated for the campaign.
spend The total amount of money spent on your ad campaigns for the campaign.
Ad Set Level Metrics
Name Description
clicks The total number of clicks for the ad set.
conversionRate.AddPaymentInfo The percentage of ad interactions that resulted in adding payment information for the ad set.
conversionRate.AddToCart The percentage of ad interactions that resulted in adding an item to the cart for the ad set.
conversionRate.AddToWishlist The percentage of ad interactions that resulted in adding an item to a wishlist for the ad set.
conversionRate.AppInstall The percentage of ad interactions that resulted in an app install for the ad set.
conversionRate.CompleteRegistration The percentage of ad interactions that resulted in completing a registration for the ad set.
conversionRate.GenerateLead The percentage of ad interactions that resulted in generating a lead for the ad set.
conversionRate.Generic The percentage of ad interactions that resulted in a generic conversion for the ad set.
conversionRate.InitiateCheckout The percentage of ad interactions that resulted in initiating a checkout for the ad set.
conversionRate.Purchase The percentage of ad interactions that resulted in a purchase for the ad set.
conversionRate.Search The percentage of ad interactions that resulted in a search for the ad set.
conversions.AddPaymentInfo The number of times users added payment information for the ad set.
conversions.AddToCart The number of times users added items to their shopping cart for the ad set.
conversions.AddToWishlist The number of times users added items to a wishlist for the ad set.
conversions.AppInstall The number of app installations for the ad set.
conversions.CompleteRegistration The number of times users completed a registration process for the ad set.
conversions.GenerateLead The number of leads generated for the ad set.
conversions.Generic The number of generic conversion events for the ad set.
conversions.InitiateCheckout The number of times users initiated a checkout process for the ad set.
conversions.Purchase The number of completed purchases for the ad set.
conversions.Search The number of times users performed a search for the ad set.
costPerLead The average cost incurred to generate one lead for the ad set.
cpc Cost Per Click. The average amount spent for each click for the ad set.
formCompletionRate The rate at which users completed a form for the ad set.
impressions The total number of times your ads were displayed on screen for the ad set.
leadsGenerated The total number of leads generated for the ad set.
spend The total amount of money spent on your ad campaigns for the ad set.
Ad Level Metrics
Name Description
clicks The total number of clicks for the ad.
conversionRate.AddPaymentInfo The percentage of ad interactions that resulted in adding payment information for the ad.
conversionRate.AddToCart The percentage of ad interactions that resulted in adding an item to the cart for the ad.
conversionRate.AddToWishlist The percentage of ad interactions that resulted in adding an item to a wishlist for the ad.
conversionRate.AppInstall The percentage of ad interactions that resulted in an app install for the ad.
conversionRate.CompleteRegistration The percentage of ad interactions that resulted in completing a registration for the ad.
conversionRate.GenerateLead The percentage of ad interactions that resulted in generating a lead for the ad.
conversionRate.Generic The percentage of ad interactions that resulted in a generic conversion for the ad.
conversionRate.InitiateCheckout The percentage of ad interactions that resulted in initiating a checkout for the ad.
conversionRate.Purchase The percentage of ad interactions that resulted in a purchase for the ad.
conversionRate.Search The percentage of ad interactions that resulted in a search for the ad.
conversions.AddPaymentInfo The number of times users added payment information for the ad.
conversions.AddToCart The number of times users added items to their shopping cart for the ad.
conversions.AddToWishlist The number of times users added items to a wishlist for the ad.
conversions.AppInstall The number of app installations for the ad.
conversions.CompleteRegistration The number of times users completed a registration process for the ad.
conversions.GenerateLead The number of leads generated for the ad.
conversions.Generic The number of generic conversion events for the ad.
conversions.InitiateCheckout The number of times users initiated a checkout process for the ad.
conversions.Purchase The number of completed purchases for the ad.
conversions.Search The number of times users performed a search for the ad.
costPerLead The average cost incurred to generate one lead for the ad.
cpc Cost Per Click. The average amount spent for each click for the ad.
formCompletionRate The rate at which users completed a form for the ad.
impressions The total number of times your ads were displayed on screen for the ad.
leadsGenerated The total number of leads generated for the ad.
spend The total amount of money spent on your ad campaigns for the ad.

Supported dimensions

Account Dimensions
Name Description
accountCurrency The currency used for the ad account (e.g., USD, EUR).
accountId The unique identifier for the Quora ad account.
accountName The human-readable name of the Quora ad account.
Campaign Dimensions
Name Description
campaignId The unique identifier for the advertising campaign.
campaignName The human-readable name of the campaign.
dailyBudget The maximum amount of money allocated to be spent on the campaign per day.
endDate The end date of the campaign.
lifetimeBudget The maximum total amount of money allocated to be spent on the campaign over its entire duration.
startDate The start date of the campaign.
status The current status of the campaign.
Ad Set Dimensions
Name Description
adSetId The unique identifier for the ad set.
adSetName The human-readable name of the ad set.
bidAmount The bid amount set for the ad set.
campaignId The ID of the campaign to which this ad set belongs.
campaignName The name of the campaign to which this ad set belongs.
endDate The end date of the ad set.
startDate The start date of the ad set.
status The current status of the ad set.
Ad Dimensions
Name Description
adId The unique identifier for the individual ad.
adName The human-readable name of the ad.
adSetId The ID of the ad set to which this ad belongs.
adSetName The name of the ad set to which this ad belongs.
bidAmount The bid amount set for the individual ad.
campaignId The ID of the campaign to which this ad belongs.
campaignName The name of the campaign to which this ad belongs.
endDate The end date of the ad.
landingURL The destination URL for the ad.
startDate The start date of the ad.
status The current status of the ad.
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