09-01-25 Coupler.io December 2024 Product Updates: Introducing Data Flows, Improved Dashboards, and More

2024 has been a landmark year for Coupler.io! Here are some highlights that made this year truly transformative:

Evolved from a data integration tool into a powerful reporting platform.
Launched built-in data visualizations, enabling users to analyze data without relying on third-party BI tools.
Offered a free plan and removed data rows limits for most sources.
Added Data Join and Aggregation features for both non-technical users and data professionals.
Redesigned the platform to significantly enhance the user experience.

There are even more accomplishments from our team in 2024 - be sure to check them all out in this article!

As we wrap up a transformative year for Coupler.io, we’re excited to share the final updates of 2024. These updates focus on enhancing your data management experience with streamlined workflows, enriched dashboard capabilities, and multiple fixes to ensure a smoother user journey. Here’s a detailed look at what’s new:

New Features and Enhancements

Rebranding “Importers” to “Data flows” with a redesigned page

Simplified Navigation: The former “Importers” page has been rebranded as the “Data flows” page, showing all data flows, including those created from templates.
Enhanced Overview: Now displays the number of data connections, sources, and destinations for each flow.
Batch Operations:
- Batch Delete: Manage and clean up multiple data flows efficiently.
- Batch Run: Execute several data flows simultaneously for processing large datasets or automating workflows.
Pagination: Added for better performance and usability when managing extensive data flows.

Revamped Settings Page for Improved Usability

The "Schedule" page in data flow setup has been renamed to "Settings" and has undergone a complete overhaul to provide a more intuitive and user-friendly experience. Key improvements include the addition of data flow connection details, enhanced scheduling options, usage data states, and webhooks configuration. These updates simplify the management and monitoring of workflows, ensuring you have full control and visibility over your data operations.

Streamlined Connections Menu for Better Navigation

To enhance clarity and simplify navigation, we’ve split the “Connections” menu item into two separate sections: “Sources” and “Destinations.” This update allows users to more easily locate and manage their data connections while aligning the interface with the terminology used in billing plans. Stay tuned for an upcoming redesign of these pages, which will further enhance their usability and functionality.

Coupler.io Dashboards Enhancements

Date Range Filters: Users can now set default date ranges for dashboards, improving customization.
Dynamic Filters in Previews: Enabled date and dynamic filtering directly within dashboard previews, enhancing interactivity.
Improved Accessibility: Larger, more accessible filtering options for better usability.
Enhanced UI/UX: Refined header layouts with support for tablet and mobile views.
Social Media Embedding: Preview URLs are now embeddable with meta tags and OG images for seamless sharing.
Error Handling: Improved per-chart error recognition and ErrorBoundaries to ensure localized issues don’t affect the entire dashboard.
Full-Screen Mode: Added for an immersive data analysis experience.

New Dashboard Templates

Transformations Improvements

Fixed an issue where aggregations missed some columns in dimensions and metrics.
Addressed page crashes when sources used in aggregations were disabled.
Resolved filtering issues for SUM aggregations with non-empty conditions.

Integration Improvements and Fixes

Google Ads

New Metrics for Install Conversions: Added metrics for biddable_app_install_conversions and biddable_app_post_install_conversions.
Geo Performance Reports: Introduced postal code segments for detailed location targeting.
Conversion Data Enhancements: Expanded reports to include all_conversions_by_conversion_date and related metrics for improved insights.
Country Codes to Full Names: Converted geographic_view.country_criterion_id from ISO codes to full names.

Xero

Enhanced advanced settings with conditional inputs and added property-value options.

Facebook Ads

Created a separate entity to fetch Ad creatives metrics, enabling seamless joins with reports.

YouTube

Resolved data duplication issues for videos.
Fixed unexpected errors when channels had no videos.

HubSpot

Adjusted batch get requests for associations to comply with new API limits.

PostgreSQL/Redshift

Improved error messaging for connection timeouts and added retry for closed connections.

Intercom

Increased fetch parameters for companies and addressed duplication issues (API limitations still apply).

Typeform

Fixed schema inconsistency for responses_count in form summary reports.

GA4

Removed Summarization Option: Streamlined data extraction processes.
Key Events Fix: Allowed the selection of similar custom metrics across properties without conflicts.

Shopify

Transitioned to GraphQL for inventory data entities to prepare for API deprecations.

Looker Studio

Updated connector to show detailed execution errors.

Closing Out 2024

This month’s updates cap off a year of major advancements for Coupler.io, from evolving into a robust reporting platform to introducing built-in data visualizations and powerful transformations. With these improvements, we’re closing 2024 stronger than ever and setting the stage for even more.