07-11-24 Coupler.io October Product Updates: Native Coupler.io Dashboards, Integration Enhancements, and Fixes

We’re excited to share the latest updates for October, including a new native data visualization solution, enhancements, and fixes designed to improve your experience. Here’s a detailed breakdown of what’s new:

Introducing Coupler.io Dashboards: A Native Data Visualization Solution

We’re thrilled to announce the release of Coupler.io Dashboards, an in-house alternative to third-party data visualization tools like Looker Studio and Power BI. Initially, Coupler.io Dashboards offers mirrored versions of existing Looker Studio dashboards from our template library, providing a seamless and optimized experience directly within Coupler.io.

You can try these dashboards:

• PPC multi-channel dashboard
• Google Ads dashboard
• Facebook Ads dashboard

Setting up a Coupler.io Dashboards report is simple—just select a Coupler.io Dashboards template, configure it as you would any other template, and run the importer. Unlike external tools, there’s no need to connect a destination, making Coupler.io Dashboards immediately available as soon as your data is imported successfully.

With benefits like easy setup, fast data loading (handling up to 500,000 rows in under 10 seconds), and a streamlined design, Coupler.io Dashboards provides a user-friendly and efficient alternative. Plus, as a Coupler-native solution, users have a say in feature development, and our team can quickly address any issues.

While Coupler.io Dashboards currently focuses on essential dashboarding capabilities, it is set to evolve with features like link-based sharing, advanced filtering, additional chart types, date filtering with comparisons to previous periods, as well as options to share dashboards as PDFs/images and download underlying data. Although not in the immediate future, we also plan to give our customers the ability to build their own dashboards.

Here you can watch a short demo of how Coupler.io Dashboards works.

New Dashboard Templates

We’ve added several new dashboard templates to help you get up and running quickly:

• [Looker Studio] Ads and social media performance dashboard for Meta
• [Google Sheets] Google Ads dashboard in Google Sheets
• [Google Sheets] QuickBooks Revenue dashboard in Google Sheets
• [Google Sheets] Web analytics dashboard in Google Sheets
• [Google Sheets] LinkedIn Ads dashboard in Google Sheets
• [Google Sheets] Referral traffic performance dashboard
• [Looker Studio] Facebook Ads ecommerce performance dashboard
• [Google Sheets] AI traffic performance dashboard in Google Sheets
• [Looker Studio] Mailchimp email campaign performance dashboard for Shopify store
• [Google Sheets] Google Calendar dashboard in Google Sheets
• [Looker Studio] Quickbooks financial dashboard
• [Looker Studio] Accounts Payable dashboard for Xero
• [Looker Studio] Accounts Receivable dashboard for Xero
• [Google Sheets] Landing page performance dashboard in Google Sheets
• [Looker Studio] LinkedIn company page performance dashboard
• [Looker Studio] Facebook Ads performance for mobile apps dashboard
• [Looker Studio] Facebook page insights dashboard
• [Looker Studio] LinkedIn Ads creatives dashboard in Looker Studio
• [Looker Studio] LinkedIn page and ads analytics dashboard in Looker Studio
• [Google Sheets] Shopify orders dashboard in Google Sheets
• [Looker Studio] Shopify store traffic overview dashboard in Looker Studio

Integration Improvements & Fixes

Xero

• OAuth Enhancements: Added new scopes for Payroll & Project entities to improve OAuth support, with notifications for connections that may need updated permissions.
• Quotes Accounting Entity: Now supports the Quotes entity for enhanced financial tracking and reporting.
• UK Payroll Support: Added UK-specific payroll data entities with regional URL configuration.

Apple Search Ads

• API Upgrade: Migrated from API version 4 to version 5 to maintain up-to-date functionality and access to the latest features.

YouTube

• New Reports: Introduced “Video Detailed Statistics” and “Video Statistics by Content and Subscriber Type” with predefined metrics and dimensions.
• Channel Totals Added: Enhanced “Channel Detailed Statistics” with totals for views, subscribers, and video counts.
• Improved API Efficiency: Optimized API request handling to minimize daily rate limit issues.

Google Ads

• New Report: Added a comprehensive “Ad Performance” report for all ad types, while renaming the older report to “Responsive Search Ad Performance.”
• Default Transformations: Included transformations for fields in the new and updated ad performance reports.

TikTok Ads

• Enhanced Split By Field: Made “Split by” a required field and introduced a “Totals Only” option for simplified reporting.

Facebook Page Insights

• New Metrics: Updated the source to include additional performance and engagement metrics, with clearer naming for post-related metrics.

LinkedIn Company Pages

• Thumbnail Preview: Added post thumbnail URLs in the “Post: Social Reactions & Comments Count” report, allowing users to preview post content.

Pinterest Ads

• Simplified Setup: Streamlined the setup process by removing the mandatory “Ad Accounts” field, making it easier to configure reports.

Support Fixes & Changes

• Permissions in Microsoft Excel Integration: Improved handling of “You do not have permissions” errors from the Microsoft API for smoother file access.
• Retry Mechanism for YouTube: Added a retry option for occasional API errors, ensuring reliable data retrieval from playlists.
• Improved Importer Workflow: Addressed issues where importers triggered from Looker Studio would occasionally get stuck due to incomplete setups.

We’re committed to providing seamless, efficient experiences, and we hope these updates enhance your workflow. Your feedback is invaluable to us—please reach out if you have any questions or suggestions. Stay tuned for more exciting updates!