Facebook Page Insights: Metrics deprecation on September 16, 2024

Meta announced deprecation of some Page Insights metrics due to finalizing of Pages migration to new Pages experience:

With the migration of all Facebook Pages to the new Pages experience, the Page Insights tab for classic Pages has been fully deprecated as of November 1, 2023. As part of this deprecation we are also deprecating Page insight metrics that are no longer relevant or useful for the new Pages experience or are no longer the industry standard.

Following these changes, we will remove deprecated metrics from list of metrics that you can select with Coupler.io in Facebook Page Insights source.

💥 Next metrics will be deprecated on September 16💥

Page: performance insights

• Fans (page likers) online by hour (in PST/PDT)
• Fans (page likers) online
• Negative actions
• Negative actions by type
• Unique negative actions by type
• Unique negative actions
• Check-ins at your Place
• Check-ins at your Place (unique users)
• Logged-in page views by tab
• Logged-in page views by tab (unique users)
• Logged-out page views by tab
• Phone call unique clicks
• Get directions unique clicks
• CTA clicks
• CTA unique clicks
• Website unique clicks
• Clicks by type (link_click, photo_view, video_view)
• Unique clicks by type (link_click, photo_view, video_view)
• Unique clicks
• Impressions by story type
• Reach by story type
• Organic reach
• Organic impressions
• Viral impressions frequency distribution

Page: audience daily snapshot

• Page reach by age and gender
• Page reach by city
• Page reach by country
• Page reach by language (locale)

Post: posts lifetime performance

• Impressions by source (total, paid, organic)
• Impressions by story type
• Reach by story type
• Unique clicks
• Unique clicks by type
• Engaged fans (page likers)
• Engaged users
• Negative actions
• Negative actions by type
• Unique negative actions
• Unique negative actions by type

How to fix importer failed due to deprecated metrics?

1. Delete deprecated metrics from the importer settings - it can be 1 or several metrics, be sure to delete all of them:

2. Rerun the importer, restructure your destination if needed.