How does Coupler.io calculate Data Connections?

  1. What is a Data Connection
  2. How is the Data Connections limit calculated
  3. What happens if the Data Connections limit is reached
  4. What to do if I reach the Data Connections limit?
  5. How to check how many active Data Connections l have?

What is a data connection?

A data connection in Coupler.io is defined by the interaction between an importer and the source application, along with the specific account being accessed. Each unique combination counts as a separate connection. 

Eg: you have set up a Facebook Ads importer and pulled data from one Ad account using this importer to Looker Studio. This setup equals 1 data connection in Coupler.io.

How is the Data Connections limit calculated

One data connection in Coupler.io is calculated as follows:

importer * source application * source application's account (tenant, page, property, ad account, etc) = 1 connection

Let's review some examples:

  • 1 Airtable importer => 1 connection
  • 1 importer with 2 Airtable sources => 2 connections
  • 2 Airtable importers => 2 connections
  • 1 GA4 importer that pulls data from 2 properties => 2 connections
  • 1 Facebook Ads importer that pulls data from 3 Ad accounts => 3 connections
  • 2 QuickBooks Reports importers: one pulls a Proft and Loss report, the other pulls a Balance sheet report => 2 connections
  • 1 Google Sheets importer that pulls data from 2 sheets of 1 Google Spreadsheet => 1 connection

Notes:

  • If you added multiple sources to the importer - only enabled sources are counted towards the used data connections. Disabled sources are not counted.

Meaning 1 Facebook Ads importer with 2 sources:

— a Facebook Ads source that pulls data from 1 Ad account

— a Coupler.io source

= 1 connection.

  • Data Connections limit counted per one Coupler.io account.

If you are a user of multiple Coupler.io accounts, limits on each account will be counted separately.

What happens if the Data Connections limit is reached

Data Connections limit differs per billing plan. Please see our Pricing Page for comparison.

If you try to run an importer after reaching your current Data Connections limit, you will see the following error:

You've reached the maximum number of data connections allowed by your plan. Please upgrade to add more connections or disconnect an existing one. 

If you enabled automatic schedule for your importers and then reached the Data Connections limit - your importers' scheduled runs will fail with an error. If its executions finish with an error 6 times in a row, further automatic runs for such importers will be disabled.


What to do if I reach the Data Connections limit?

If you reach the Data Connections limit, you have the following options:

  1. Decrease your current Data Connections usage. This may include: deleting importers/ disabling some sources you do not need/ decreasing amount of selected tenants/ad accounts in your importers.
  2. Upgrade to a billing plan that covers your needed Data Connections number.

Once you do any of the above - all the scheduled importers that failed due to reaching the Data Connections limit will be re-enabled and re-run automatically.

How to check how many active Data Connections l have?

Navigate to the Billing Dashboard in your Coupler.io account.

The number of Data Connections you have used and how many you still have available are displayed under "Data connections":


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