09-05-24 New Sources, Dashboards & Improvements

We're excited to share the latest updates and improvements from Coupler.io that will elevate your data analytics experience! Here's a summary of what's new:

New Data Sources

Apple Search Ads

Apple Search Ads are an excellent tool for reaching a high-intent audience actively searching for apps like yours. By offering precise targeting and keyword bidding, they help you manage your advertising budget efficiently for maximum ROI. Seamlessly integrated within the App Store ecosystem, they provide increased visibility, accurate performance tracking, and actionable insights, empowering you to refine your strategies and optimize your campaigns for sustained growth.

• Performance reports for
  • Campaign
  • Ad group
  • Ad
  • Keyword
  • Search term
• Demography and geography reports for the same where data is aggregated by audience country, gender, age and device
• Notable metrics
  • Impressions 
  • Clicks
  • Installs
  • Downloads
  • Redownloads
  • CTR 
  • Amount spend, 
  • CPA (cost per action)
  • CPM
  • CPC

TikTok Organic

TikTok Organic offers a powerful way to reach a vast, engaged audience with authentic, creative content. With its algorithm prioritizing discoverability, your brand can organically connect with users who are passionate about your niche, fostering community engagement and brand loyalty. By leveraging trending challenges, hashtags, and user-generated content, you can amplify your reach and deliver impactful messages that resonate, driving sustained brand growth and deepening customer relationships.

• Profile - daily metrics 
  • Profile views
  • Followers count
  • Video views,
  • Likes
  • Shares
  • Comments
• Profile audience demography and geography by gender country
• Video - aggregated metric
  • Likes
  • Views
  • Comments
  • Shares
  • Reach
  • Time watched
  • Viewer number in top 10 countries

New Dashboard Templates

We continue to enrich our suite of dashboards to streamline your reporting. This month, we added 7 new dashboard templates:

Tableau

• Web Analytics Dashboard: Bring web analytics data into Tableau for comprehensive analysis.

Looker Studio

• Instagram Dashboard: Visualize the performance of your Instagram account and optimize your strategy.
• Ecommerce Sales Funnel Dashboard for Shopify: Monitor every stage of your Shopify store's sales funnel.
• Customer Acquisition Dashboard for Pipedrive: Gain insights into customer acquisition performance in Pipedrive.
• Salesforce Win-Loss Analysis Dashboard: Analyze your Salesforce opportunities to understand wins and losses.

Power BI

• Google Ads Dashboard for Power BI: Optimize your Google Ads campaigns with this robust Power BI dashboard.
• Time Tracking Dashboard for Harvest: Monitor team productivity using Harvest data with this Power BI dashboard.

Other Improvements

We've made several key enhancements to ensure your experience with Coupler.io is smoother and more productive:

Instagram Insights improvements

• Added "Profile: account overview" report to get general account info like followers_count
• Added "Profile: followers demography insights" report to be able to review your followers age/gender/country/city breakdown
• Added "Post: comment details review" - to be able to review comments on your posts with likes and replies to them
• Added support of Reels metrics in "Post: performance totals" and likes & comments for posts with type=CAROUSEL_ALBUM
• Added date filters "Published after" and "Published before" for all Posts reports

Extended HubSpot data entities

The HubSpot source contains the following data entities from HubSpot Marketing:

• Marketing emails
• Broadcast messages
• Workflows

Updated Google Ads metrics

• Replaced ad network conversions with ad network installs
• Added the following new metrics for campaigns (available for display, video, discovery, and app campaigns) and devices:
  • Unique users
  • Average impression frequency per user
• New metrics and segments about new versus returning customers:
  
  • New customer lifetime value (metric)
  • All new customer lifetime value (metric)
  • New versus returning customers (segment)
• New customer search term insight and campaign search term insight views:
  • Search volume shows the volume range for a search term insight category

Microsoft Excel file picker for Business accounts

Reimplemented the file picker using Microsofts newest tools. This enables Microsoft Business accounts to use our Microsoft Excel source and destination.

Every month, we are working hard to empower data analytics and automation for you. As always, we're eager to hear your feedback and suggestions to refine Coupler.io even further.