What's New in Coupler.io: Enhancements and New Features

We're excited to announce our latest update, packed with new features, sources, and improvements designed to streamline your data integration processes and enhance your analytics capabilities. Whether you're a marketer, data analyst, or business owner, these updates are tailored to meet your data management needs more efficiently.

New Data Sources

Snapchat Ads

In today's digital age, social media advertising is crucial for reaching target audiences effectively. Snapchat Ads have become a vital platform for engaging younger demographics with visually compelling ad formats. Integrating Snapchat Ads data into Coupler.io allows you to analyze your advertising efforts' performance, optimize your campaigns, and achieve better ROI.

Metrics You Can Pull

• Ad Spend: Track how much you're investing in your campaigns.
• Impressions: Measure the number of times your ads are viewed.
• Clicks: Understand how many users are interacting with your ads.
• Conversions: Monitor the actions users take after clicking on your ads, such as purchases or sign-ups.
• ROI: Calculate the return on investment to assess the effectiveness of your campaigns.

Pinterest Ads

Pinterest is a unique platform where users discover new ideas and products. Advertising on Pinterest can drive significant traffic and conversions, especially for businesses in the creative, home, garden, and fashion industries. By adding Pinterest Ads to Coupler.io, users can pull comprehensive data to analyze campaign performance and audience engagement.

Metrics You Can Pull

• Ad Spend: Monitor your investment in Pinterest campaigns.
• Impressions and Reach: Gauge the visibility of your ads and the size of your audience.
• Engagement: Track likes, saves, and comments to measure how users interact with your ads.
• Click-through Rate (CTR): Understand the effectiveness of your ads in driving traffic to your destination.
• Conversion Rate: Measure how well your ads convert into desired actions.

Looker Studio Data Destinations Improvements

• More than 10 Calculated Fields: Expand your data analysis capabilities by creating more complex and detailed reports with over ten calculated fields in Looker Studio.
• Add Coupler.io Account Picker: For users with multiple Coupler.io accounts, easily switch between accounts when setting up your data flows, ensuring the right data goes to the correct place without the hassle.

Other Improvements

JOIN on 2 Keys

Joining data on two keys, such as date and page URL, is crucial for comprehensive reporting. For instance, combining Google Analytics 4 (GA4) data with Google Search Console data can provide insights into how search engine performance affects website traffic and user behavior. This capability allows for more precise data analysis and reporting, enabling businesses to make informed decisions based on comprehensive data sets.

Read more on how this works here.

Country Format for Text Fields

This improvement enables Looker to build map charts based on text fields formatted as country names, enhancing the visual representation of geographical data and making it easier to analyze global trends and performances.

HubSpot Improvement

Automatically fetching all custom and basic columns by default streamlines the data integration process, ensuring that users have access to comprehensive data for analysis without manual configuration.

Bug Fix for JOIN Transformation

Fixing the bug that produced too many rows when joining Google Sheets sources with empty lines ensures more accurate and reliable data transformations, improving the quality of data analysis.

Salesforce Custom Columns

Fetching custom columns for objects by default in Salesforce integration allows users to tailor their data imports more effectively, ensuring that all relevant data is captured for comprehensive analysis.

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These updates are part of our ongoing effort to provide the most comprehensive and user-friendly data integration platform. For more detailed instructions on utilizing these new features and improvements, please visit our Help Center or contact our support team.