Instagram Insights - metrics deprecation - December 11, 2023
Report "Post insights: all posts"
| Metric | Description |
| engagement |
Sum of likes_count, comment_count, and saved counts on the IG Media.
Alternative metric: total_interactions
Note: You may see different results. engagement includes likes, comments and saves count while total_interactions includes likes, comments, saved and shares count.
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Coupler.io change - engagement metric will be removed from the report output, please use total_interactions metric available in the same report Post insights: all posts.
Report " Post insights: story insights (24h)"
| Metric | Description |
| exits | Total number of times someone exited the story IG Media object. Alternative metric: navigation Breakdown: story_navigation_action_type |
| taps_forward | Total number of taps to see this story IG Media object's next photo or video. Alternative metric: navigation Breakdown: story_navigation_action_type |
| taps_back | Total number of taps to see this story IG Media object's previous photo or video. Alternative metric: navigation Breakdown: story_navigation_action_type |
Coupler.io change - exists, taps_forward and taps_back metrics will be remove from the report. To get navigation metrics - use report Post insights: story navigation by action type (24h)
Report "Post insights: carousel"
| Metric | Description |
| carousel_album_engagement | Total number of likes and IG Comments on the album IG Media object. Alternative metric: total_interactions |
| carousel_album_impressions | Total number of times the album IG Media object has been seen. Alternative metrics: impressions |
| carousel_album_reach | Total number of unique Instagram accounts that have seen the album IG Media object. Alternative metric: reach |
| carousel_album_saved | Total number of unique Instagram accounts that have saved the album IG Media object. Alternative metric: saved |
| carousel_album_video_views | Total number of unique Instagram accounts that have viewed video IG Media within the album. Alternative metric: video_views |
Coupler.io change - this report becomes removed from the available options in importer setup, please use Post insights: all posts instead where alternative metrics are available: total_interactions, impressions, .