25-10-2023: GSC, Vimeo, nice columns, and other things

October is on the home stretch, so let’s recap the changes our product experienced during this month.

What’s new

• New data sources: Google Search Console and Vimeo public data
• HubSpot integration upgrade
• Grouped metrics for TikTok Ads
• Default transformations

New sources: Google Search Console and Vimeo public data

SEO experts from all over the world have been waiting for this moment - the release of the Google Search Console integration. Now Coupler.io has it and you can automate the export of search performance data to build custom web analytics reports.

Another new data source is Vimeo public data. It allows you to export stats about your videos or public videos searched by the specified keywords. All you need to do is select metrics and dimensions to include in the report.

HubSpot integration upgrade

Coupler.io product team cares not only about new integrations but also the existing ones. In October, we upgraded the HubSpot data source by adding support for a few more data entities. Now, you can also export the following data: Communications, Feedback submissions, Quotes, Goals, and Taxes. The more the better, right? 😉

Moving on.

Grouped metrics for TikTok Ads

Let’s say, you’re building a PPC report and you need to add TikTok metrics to it. With Coupler.io, you can choose from 100+ metrics, and it could be a challenge to find all the metrics you need. So, we decided to make things easier for you.

Now, all the metrics are collected in groups. In TikTik Ads, we have the following groups: 

• Attribute metrics
• Basic data metrics
• Video play metrics
• Engagement metrics
• Interactive metrics
• LIVE metrics
• In-App event metrics
• Onsite event metrics
• Page event metrics
• Offline event metrics
• Attribution metrics 

We hope that you like this novelty and it will make your experience even better!

Default transformations

Speaking of the improved user experience. We have one more cool thing that you’ll like - default transformations. This means that some data sources will have a pre-selected set of unhidden columns and user-friendly column names.

For example, when you connect Google Ads, you usually get 107 columns. But you would not need all this data. So, we decided to ease your work by hiding 93 columns of these 107 by default.

Of course, you can unhide and hide other columns without any limitation. This preselected set of columns by default will facilitate the setup flow experience. And that’s not all.

You won’t see the original column namings like campaign_budget_amount_micros or search_budget_lost_top_impression_share.

We updated column names by default and grouped columns so you can better navigate them.

The only drawback of these default transformations is that they are only available for Google Ads, Facebook Ads, GA4, Pipedrive, and YouTube data sources so far. But our code magicians do their best to implement this for other apps. Stay tuned!

That’s it for October. We also have many new integrations and features at the final stages, so, November is expected to be rich in updates. Let’s see 😀

Enjoy Coupler.io, enjoy your reports, and enjoy your data-driven decisions!